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Khoi Tran reposted thisKhoi Tran reposted thisEvery Tuesday night, strangers livestream together to water their houseplants. Nobody is selling anything. They just water. The livestream is called "On Tuesdays We Chore." It happens inside a marketplace called Overgrown Oasis. It was built by a couple named April and Daryk, a nurse and a chef who quit their jobs seven years ago to go all in on plants. People open their phones, prop them up next to their plants, and start watering. Someone spots a pest. The whole community starts talking about it. An expert gets tagged. The chore becomes a lively class on plant ownership. Daryk describes it like this: "It's like hanging out with a friend on a FaceTime where we're all going to water our plants together." I work in commerce. I watch livestreams every day. The thing I keep coming back to isn't the sales numbers. It's that people are using these platforms to not be alone while they do the most ordinary things in their lives. We were told the internet would make us lonelier. And in a lot of ways, it has. But somewhere out there, a group of strangers are watering their plants together on a Tuesday night because a nurse and a chef built a place where that was possible. The future of community might not look like you think it will. It might look like everyone watering their plants at the same time.
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Khoi Tran reposted thisCouldn’t ask for a better partner for District than Gary Vaynerchuk and excited to have him in our corner as we build for the next generation of commerce!Khoi Tran reposted thisWe’re excited to announce a strategic partnership with Gary Vaynerchuk. When we first met Gary, we bonded over a shared belief: anyone should be able to build a commerce business on their own terms. Gary has spent years saying that owning the customer relationship is everything. He immediately understood what we’re building and why it matters. Together, we'll be focused on helping brands build, grow, and own their businesses in this next era of commerce. Read more here: https://lnkd.in/eJnQikjDGary Vaynerchuk and District Announce Strategic PartnershipGary Vaynerchuk and District Announce Strategic Partnership
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Khoi Tran reposted thisKhoi Tran reposted thisBrands and communities already have the asset marketplaces spend millions trying to create: attention. And brands are finally starting to wake up to the idea that the web economy is shifting in their favor. District bet on this idea 4 years ago; it is exciting to see the world start to wake up to it as well. Creators, collectors, shops, media brands, and niche communities are way more valuable than they realize Not because they have endless inventory. Because they have people who care. That’s the famous "Cold Start Problem" most marketplaces are trying to solve with cash - expensive pop-up ads, trite "branded content", referral fees to creators to send audience their way. No buyers = no sellers. No sellers = no buyers. But what happens when the buyers are already watching? Already commenting? Already showing up? Already trusting someone’s taste, expertise, or curation? Then the problem changes. It’s not “how do we create attention?” It’s “how do we give that attention somewhere to go?” That’s the bet behind District. And it feels like the market is finally starting to see it.
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Khoi Tran reposted thisKhoi Tran reposted thisCommunity-first ecommerce, especially live shopping, is having a moment. Proud to see our work at District recognized in Fortune today! https://lnkd.in/gFHjernbDistrict, founded by three Snapchat alumni, raises a $14.7 million seed round to help independent sellers build community-driven marketplaces | FortuneDistrict, founded by three Snapchat alumni, raises a $14.7 million seed round to help independent sellers build community-driven marketplaces | Fortune
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Khoi Tran reposted thisKhoi Tran reposted thisA grandmother selling jewelry just made the pages of Fortune. She sells on Niknax: a marketplace run by Crazy Lamp Lady (a YouTuber) and built using District. Niknax has $5M+ in sales. Driven by fan loyalty and an obsession for everything antiques and vintage. Andreessen Horowitz and others just led our $14.7M seed to help more sellers like them own what they've built. The era of faceless, centralized commerce is ending. The people who built real communities are about to find out exactly how much that's worth. https://lnkd.in/d6DXaMcHDistrict, founded by three Snapchat alumni, raises a $14.7 million seed round to help independent sellers build community-driven marketplaces | FortuneDistrict, founded by three Snapchat alumni, raises a $14.7 million seed round to help independent sellers build community-driven marketplaces | Fortune
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Khoi Tran shared thisProud of what our team at District has been building to power the next generation of online businesses. And we are just getting started!Khoi Tran shared thisToday, we’re introducing District to the world! District is an AI commerce platform that lets anyone build and manage a world-class commerce business. Create online stores, marketplaces, live selling platforms, and more, designed for how you sell today. More than a thousand businesses are already powered by District with top performers already generating millions in sales. We’ve raised $14.7M in funding to date led by Andreessen Horowitz and Kindred Ventures, with participation from Greylock Partners, 20VC, SV Angel, Jaren Glover, Maria Raga, Gokul Rajaram, Soleio, Deborah Liu, Imran Khan, Jacob Andreou, Peter Sellis, Josh Siegel, and others. Read more about us in @Fortune Magazine: https://lnkd.in/gEEG48X8District, founded by three Snapchat alumni, raises a $14.7 million seed round to help independent sellers build community-driven marketplaces | FortuneDistrict, founded by three Snapchat alumni, raises a $14.7 million seed round to help independent sellers build community-driven marketplaces | Fortune
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Khoi Tran reposted thisKhoi Tran reposted thisLast night I did $500 in sales in 50 minutes on a site you probably have never heard of. Shipping everything today should take about an hour Fees are going to be about $50, and total shipping cost will likely be around $75. That means I should net roughly $200 an hour That number matters because I’m a busy dad, I work at a startup, and like a lot of people, my “hustle” options are limited by time. That’s why I pay attention to income streams that can fit into a real life, not a fantasy schedule. My livestream was on MidwestBoxBreaks.net, a site owned by Ben Smith. He not only breaks on the platform himself, he also runs a marketplace that lets other sellers go live during his off-hours. I thought I was pushing limits by running many cards at 5-second SUDDEN DEATH, meaning no time extension on last second bids. What surprised me was the result: when I removed the safety net of “bids extend time,” the audience got more engaged, not less. I added chocolate bars as a simple package add-on and picked up a little extra margin while also making the community feel even more engaged. What I like about this is not just the sales number. It’s the efficiency. In under an hour, I created meaningful revenue from inventory I already had, in a format that held attention and did not create a giant fulfillment burden afterward. That is a lot more interesting to me than most side hustle advice. A lot of side hustles only work if your life is wide open. This one worked inside the margins of a real one. What’s the best example you’ve seen of a side income stream that actually works for people with full lives?
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Khoi Tran reposted thisKhoi Tran reposted thisMeme artist Sunday Nobody made a 6 ft tall ancient greek statue with Squidward’s face on it and is auctioning it off with district. This is why our team gets up in the morning 😂
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Khoi Tran reposted thisKhoi Tran reposted thisThey didn’t have money for golf balls. Now they run a golf marketplace approaching 3 million dollars in sales. Jon Armstrong just wanted to join a golf club. His wife agreed, but only if he could pay for it himself. So he did something absurdly simple: He started reviewing found golf balls on YouTube. Literally digging them out of the woods because he couldn’t afford them. Six months later the channel became their full time income. Then came the true turning point. On a golf course. Jon played a casual round with Commonwealth Picker, a creator who had already built a marketplace on District. Jon immediately understood what District unlocked. “The tech stack they give you is millions of dollars. We just focus on the community.” From there, Stacked Golf became its own ecosystem: • 26,000+ community members • 1,000+ active sellers • $150K in weekly sales • nearly $3M in six months Not building on someone else’s platform. Not renting their audience. They built their own. In Jon's own words: “It’s still kind of surreal… just thinking about how we started with finding golf balls in the woods, and now we’re here.” This is why District exists: so a couple hunting golf balls in the woods can build a multimillion dollar platform. Read the full article here: https://lnkd.in/eqjTNw8w
Khoi Tran commented on a post
1mo
Wooo!!! Super excited about this!!
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Khoi Tran reacted on thisKhoi Tran reacted on thisI was 17 when i left Omaha Nebraska for USC in Los Angeles, and I had absolutely no idea what I was doing 😂 So I did what made no sense on paper: transferred back to Nebraska and studied theater. Everyone assumed it was a detour. It turned out to be the whole map. Because theater is really just the study of ONE thing: how to make a room full of strangers care about something, together, at the same moment. I moved back to LA in 2007... right in the middle of a writers' strike, which is a bit like opening a restaurant the week the city runs out of food. Somehow despite the timing I landed a job working directly for film producer Jerry Bruckheimer. I spent those years watching, up close, how a story makes millions of people feel something and act on it. Then the thread showed up where I least expected it. On the side, almost as a hobby, I started a web series about sports card collecting (props to Dave Denholm who made it happen!). That short comedy series turned into a decade storytelling about sports thru collectibles and social media. I wasn't trying to build a business. I was just a guy who loved the cards, talking to other people who loved the cards. But I was living inside a community long before anyone had a name for what that was worth. This hobby quietly pulled me into ecommerce, then into the question I didn't know I'd been circling my entire life: how does a community actually become something real? How does a community become a business without losing it's soul? Which is how I ended up at District. And looking back, I finally see it. The kid doing theater, the assistant on film sets, the guy rambling about rookie cards on a webcam — that was all the same person doing the same job. Getting people to care. Bringing them into a room. Giving the moment somewhere to go. I just didn't have a word for it until now. Turns out I wasn't taking detours. I was just collecting the skills for a job that didn't exist yet.
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Khoi Tran liked thisKhoi Tran liked thisNot gonna lie, these interns impressed me 😎 So I spent the last month mentoring a group at NAB, and we just wrapped up this week. It was my first time ever doing this, so honestly I had no clue how it'd go. But these folks? They showed up 🔥🔥 Fast learners 🚀, super humble 📖, always asking the right questions 🕵️♂️ They were so sharp I kinda panicked about whether I even had anything left to teach them 😅 Safe to say they made my first time as a mentor a pretty easy one. So to this crew: thanks for the energy every single time. You're gonna be more than fine. Go get it out there 🚀💪 ps. hopefully this reaches you all and I score a few new connections out of it hahaha 😝
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Khoi Tran liked thisKhoi Tran liked thisYouTuber CrazyLampLady designed and built her own live shopping marketplace. CNBC covered how she did it. NikNax now has over 5,000 independent sellers and $5M+ in sales. District is the infrastructure behind it.
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Khoi Tran reacted on thisKhoi Tran reacted on thisUncommon Projects portfolio company FML Inc is seeing 4x variation in tokens consumed for the same modest task, with the same exact outcome in GPT-5.5. Model routing is just low hanging fruit—more value comes from being able to make execution more predictable and reduce variance in the work. FML sits across every harness, pulling from a graph of local work, Git, other sources, then intelligently injects context as you work. They're saving businesses ~25% on token spend and time to build, which is pretty spectacular. Why route to worse models when you can just be more efficient with SOTA? Try it out: https://fml.inc
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Khoi Tran liked thisKhoi Tran liked thisEvery Tuesday night, strangers livestream together to water their houseplants. Nobody is selling anything. They just water. The livestream is called "On Tuesdays We Chore." It happens inside a marketplace called Overgrown Oasis. It was built by a couple named April and Daryk, a nurse and a chef who quit their jobs seven years ago to go all in on plants. People open their phones, prop them up next to their plants, and start watering. Someone spots a pest. The whole community starts talking about it. An expert gets tagged. The chore becomes a lively class on plant ownership. Daryk describes it like this: "It's like hanging out with a friend on a FaceTime where we're all going to water our plants together." I work in commerce. I watch livestreams every day. The thing I keep coming back to isn't the sales numbers. It's that people are using these platforms to not be alone while they do the most ordinary things in their lives. We were told the internet would make us lonelier. And in a lot of ways, it has. But somewhere out there, a group of strangers are watering their plants together on a Tuesday night because a nurse and a chef built a place where that was possible. The future of community might not look like you think it will. It might look like everyone watering their plants at the same time.
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Khoi Tran reacted on thisKhoi Tran reacted on thisThank you, Instagram Delivery! I didn’t expect to be sharing a badge post so soon, nor did I think I’d be posting it here on LinkedIn. But after using the platform extensively over the past week, it really does feel like the open version of Workplace :) Though short, my past year with the IG Delivery team has been incredibly memorable. It has been fascinating to work in such a unique problem space—content delivery is truly the centerpiece that connects ranking, ads, mobile performance, and UI/UX. I’m deeply grateful for the opportunity to have worked side by side with so many amazing people, and to have supported the Feed Client team with some of the most talented engineers in the industry. I have no doubt that the team will continue to thrive and make IG Feed an even better experience for everyone. As for my next chapter, I’ll be taking advantage of this time to spend more moments with my family to cover some family related transitions, while also exploring the frontier of AI through personal projects (and maybe dropping more [BeenHere](https://lnkd.in/gwsK_QqB) updates!). May our paths cross again in the future! 🚀
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Khoi Tran liked thisI've heard "social commerce" so much over the last 10-15 years but honestly had no idea what it meant until the team at Discord cooked this stuff up. If you're building / managing a game that is reliant on in-game purchases, talk to our team about it — something really special (read: incremental) is here.Khoi Tran liked thisEarlier this week, Rust became the second major game to launch a native shop directly inside Discord — and we couldn't be more excited to partner with Facepunch Studios to make it happen. Discord Social Commerce lets developers sell in-game items where players already spend their time — inside their communities, voice chats, and DMs. Rust players can now browse, buy, and gift official items without ever leaving Discord, with purchases syncing instantly. More to come! 🎮 Learn more: https://lnkd.in/gKxVhJauStock Up in the New Rust Shop! Enjoy a Discord-Only 20% Sale on Most Items until 5/21Stock Up in the New Rust Shop! Enjoy a Discord-Only 20% Sale on Most Items until 5/21
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Khoi Tran liked thisKhoi Tran liked thisMy company in the news! Gary Vaynerchuk & District Announce Strategic Partnership Excited to work alongside the outstanding team at VaynerX on how to enrich athlete, brand, and media commerce opportunities thru more social, more direct, & more authentic connections to fans using District's native tools for social commerce https://lnkd.in/gZu9hcYwGary Vaynerchuk and District Announce Strategic PartnershipGary Vaynerchuk and District Announce Strategic Partnership
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Jellyfish
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