Uscreen

Come to our session at VidSummit today (Thu Oct 9th) at 1:45pm, Junior Ballroom. Allison Yazdian, Zach Katz, Kevin Daigle, Kyle Fuller, and Jeven Dovey will deep dive into what it really means to own your audience relationships and your revenue. This is where the future of the creator economy is headed. See you there 👇

All in on owned, not borrowed reach. Kingmaker: subscriptions. I’m repeatedly surprised how many companies and creators with massive reach fully rely on platform channels—and don’t even try to convert that reach into channels they truly own. There aren’t many of those. Let’s be honest: it’s basically email and mobile numbers. Social is rented space. Visibility today, volatility tomorrow. One policy shift and your “audience” is a guest list you can’t access. Owned means direct access and durable relationships. That’s where attention becomes an asset, not a metric. Email and phone are the only stable bridges that don’t depend on a gatekeeper. Subscriptions sit on top of that foundation: recurring value for recurring revenue. Retention becomes proof, not a hope. If people renew, the product resonates—no algorithm needed. The myth is safety in follower counts. The reality is safety in permissioned reach: people who opted in, can be reached directly, and come back because the value is continuous. Borrow attention on social. Own it in email. Monetize with product.

It's my birthday today. Cringe. I am cringing because I am actually writing a post announcing this when I usually try to keep my birthday low-key - or at least just expect the people who matter to remember.  But that is my own personal journey that I am on… Anyhow… I don't usually make a big deal out of birthdays and I don't love drawing attention to myself, but my team really thinks I should make a post acknowledging it.  So…here goes. I have to say I'm loving this stage of life. I've been through so many different chapters. My twenties were about finding my way, my thirties were all about building a career, family, and home. This next chapter feels like a lot of that hard work is paying off. I feel healthier than I've ever been. More grounded. I'm able to prioritize what matters most to me, which is largely centered around my relationships. I understand now what's truly meaningful, and it keeps coming back to the people in my life. I'm not daunted by another trip around the sun. I'm actually excited and inspired by what's to come. There's something freeing about getting to this point where you know yourself better, where you can focus your energy on what really counts, and you don’t care as much about what other people think (hence why I am writing this cringey post). The clarity that comes with experience is worth celebrating. Here’s to the next chapter! caption for photo: celebrating with the Uscreen team in London

I’m hosting a panel at VidSummit next week, and I couldn’t be more excited for this conversation: “The Creator’s Community Blueprint: Own the Relationship, Own the Revenue.” Algorithms change. Platforms shift priorities. But when you own your community, you own your future. I’ll be joined by Kevin Daigle (Theorist Media), Zach Katz (Fixated), Kyle Fuller (BBG), and Jeven Dovey (FitLife Productions) — all building businesses that don’t rely on unpredictable platforms or brand deals, but instead on owned memberships that create real connection and sustainable revenue. If you’re at VidSummit, come hang with us: 📍 Thursday, October 9th 🕑 1:45 pm Who else is going to be at VidSummit? Let’s hang!

I’m excited to welcome Jacqueline Berg, who has joined Uscreen as our new VP of Marketing. Jackie brings an incredible mix of creativity, strategic vision, and operational discipline to this role. Throughout her career, she has helped companies grow from early stage to high growth, scaling their go-to-market engines, sharpening their message, and building brands that stand out in crowded markets. For Uscreen, this is a pivotal moment. We’re growing quickly, doubling down on supporting the entrepreneurs and creators we serve, and making it easier than ever for video entrepreneurs to build lasting businesses on their terms. Marketing is at the center of that journey because it’s how we tell our story, connect with creators, and show the world what’s possible when you own your platform. That’s why I’m excited to have Jackie leading the way, and I’m confident she’s going to make a lasting impact here on our brand, our business, and most importantly, on the creators we serve.

Here's a list of 15 companies hiring marketers remotely RIGHT NOW: - HubSpot - Semrush - Help Scout - Siege Media - Foundation Marketing - Toptal - PandaDoc - Automattic - Uscreen - Deputy - Chainlink Labs - Eleven Writing - Omniscient Digital - OneLocal - Fillout Know of any others? Tag them below! 👇