Wix

Would you trust your AI to build a secure payment system? What does it actually take to run a business backend at scale? Not build one, use a trusted one, with the uptime, security, and compliance that real customers and real revenue depend on. What teams need is infrastructure they can trust from day one: payments, bookings, a CMS, scheduling, all of it hardened, monitored, and running from a single platform without a separate vendor for every capability. That is what Wix Headless is designed to be: an enterprise-grade business backend exposed through one coherent set of APIs, so teams building on AI can ship on their own stack without stitching together five providers or standing up their own ops. What I find most interesting about working on this is how much the conversation has shifted from "which service do we bolt on next" to "can we trust one platform to carry all of it." Fragmentation was the tax everyone quietly paid. Consolidating it into a single, reliable API surface is what we focused on. The teams building on AI are not short on ambition, the backend should not be the thing they lose sleep over. Skill file for connecting to Wix Headless in the first comments. #wix-headless

“Most companies don't attempt to build their own AI model because the path to "good enough" with an external vendor is much shorter .But "good enough" is a ceiling. We are becoming a company that doesn't just use AI. We build it. We shape it. We own it." Avishai Abrahami, Co-Founder & CEO at Wix. Wix Harmony runs on a model we built ourselves trained on two decades of website creation knowledge and real feedback from millions of users building real websites every day. Faster, fewer errors, and improving on our timeline. And Base44, which joined Wix in June 2025, just became the first app-creation platform in the world to do the same. Read the full story from Avishai → https://lnkd.in/gEYUbhjh

We just dropped our first-ever State of Websites Report to give business owners, creators, and web professionals a grounded view of where the web is actually heading. Not hype, just data. The pace of building sites has never been faster — time to publish dropped 50% in just one year. But speed is just the headline. Here's what else stood out from the data: → 66% of published sites now have a custom domain — up from 26% just three years ago. → Sites with structured data markup earn 2x more revenue and get 9x more traffic. → Direct traffic to Wix sites in the US hit 1.74B unique visitors in 2025 — up 71% since 2020. → AI platforms now ping nearly 700,000 Wix sites every month. But here's the thing: faster doesn't mean less human. 90% of Wix Harmony users still edit their most brand-sensitive details by hand. Speed and creative control aren't a trade-off anymore. Read the full Wix State of Websites Report 👇 https://lnkd.in/dVKGTA4D

went in for a coffee. came out with a website ☕

the part where she stops panicking and lets aria cook >>>

Come join us in Miami to hear how Google Workspace and Wix are teaming up to tackle real business challenges.

pov: you typed 3 words and your whole site had a moment ✨

Wix is now an official partner in OpenAI's Codex Enterprise launch. Through a dedicated Wix plugin, Codex users can now connect directly to Wix Headless, turning AI-generated designs into fully operational businesses. Stores, bookings, events, payments, CRM- live and ready, from a single prompt. This is made possible by Wix Headless, our composable, API-first platform, and its MCP integration with OpenAI. The platform handles compliance, payments liability, and data regulations at the infrastructure level - so AI agents can operate in the real world with confidence. As Shahar Talmi, GM of Developer Platform at Wix, puts it: "With Wix Headless, an AI agent doesn't just generate a storefront, it turns it into a fully functional and sustainable business." The integration is available now.