WooCommerce

Digital wallets are becoming the default, and now Bitcoin is joining them at the checkout counter. Square has opened the door for over four million US merchants to accept Bitcoin — instantly, with no chargebacks, and no fees through 2026.* This isn’t a crypto experiment. It signals a bigger shift happening across the payments landscape. David Lockie breaks down what Square’s launch means for merchants, digital wallets, fees, and the future of checkout. Read more: https://lnkd.in/eDVms77Q *Available to eligible US sellers, excluding NY. 1% fee applies starting in 2027.

Customize without compromise. Sustainable skincare brand grüum built their store on WooCommerce nearly a decade ago — and they’ve been extending it ever since. From flexible product bundles to subscriptions and one-off products, WooCommerce gives them the tools to sell exactly how they want. Watch the full video to hear from co-founders Bethanie and Simon as they share the story of grüum’s success: https://lnkd.in/gXwaaJpN

Selling to customers in the EU? Some countries are implementing new tax rates in 2026, and many came into effect January 1. ICYMI: Read our blog post for an overview of the rate changes, how to update your tax settings, and tools that can automate compliance for you: https://lnkd.in/g8wFC3cV Please note that our WooCommerce team are not tax experts. Always check with a local tax professional for verification that your business is following the correct procedures and processes for your products, structure, and location.

Your ecommerce brand is more than a logo or a catchy name. It's the feeling customers get when they interact with you. Customers don't just buy products. They buy into values, culture, and community. Done right, branding creates emotional connection, builds trust, and turns one-time buyers into loyal fans. Learn how to build a brand identity that resonates and sticks: https://lnkd.in/eu9cCpxZ

Do the Woo Podcast relaunched yesterday. For their first episode, hosts James Kemp and Katie Keith sat down with Matt Mullenweg to discuss the future of WooCommerce. Hear Matt’s take on WooCommerce's journey, its competitive strengths, and where open source ecommerce is headed — with insights into the community’s vital role and how AI is reshaping online commerce. Listen to the full episode: https://lnkd.in/dgA2pAzS

Buyer personas aren't just a marketing exercise. Done right, they create alignment across marketing, sales, and product. They give you the clarity to create a customer experience that feels relevant, timely, and intentional across every touchpoint. Here's a four-step framework to build highly specific buyer personas your whole team can use: https://lnkd.in/eVMziZXk

Thinking about starting a new online business in 2026? We’ve got your back. In this blog post, we break down every step of the process and provide some tips on how to be successful. Get the full guide: https://lnkd.in/gRjAGpzy

Got that new year, new website feeling? If you're thinking of launching a new online store in 2026, you’ll need a checklist. Whether you’re expanding into new markets, replatforming, or starting fresh, a structured launch process keeps things from slipping through the cracks. We built a comprehensive ecommerce website launch checklist to keep you from getting that, “What did I forget?” feeling. Get the full checklist: https://lnkd.in/grNwsFVV

If your BFCM sales were strong, chances are your abandoned carts were, too. Here's the reality: 70% of shoppers who start checkout don't finish. That's revenue quietly slipping away — even after all the work you've put into SEO, ads, and a great shopping experience. But an abandoned cart isn't a failure. It's an opportunity. Those almost-sales are recoverable. Here's how to get that revenue back: https://lnkd.in/gJtGcHp4

Skater-owned brand Landyachtz drives 11% of their total revenue via marketing automation in Klaviyo. What started as two friends making skateboards in 1997 has grown into a global brand with 1,500+ SKUs and 200,000 community members. Landyachtz is proof that the right tech stack can help you scale without losing your edge. Learn more about how they built a personalized growth engine: https://lnkd.in/gfjTgd5K