Patagonia

Wildfires continue to impact communities across the region of Patagonia in South America. We’re thinking of everyone affected—families who have lost loved ones and homes, and those who have had to flee and leave everything behind. In Argentina, to date, more than 50,000 hectares (124,000 acres) have burned near Los Alerces National Park, Epuyén, and Cholila. Fueled by extreme heat and prolonged drought, these fires are unfolding amid prevention and response systems that have fallen short. And nearby in Southern Chile, fires have also caused devastating losses, deeply affecting communities. Where systems have proven insufficient, citizens and organizations have stepped up to fill critical gaps in the early response: grassroots networks mobilized quickly, supplies were gathered locally, and volunteers coordinated relief efforts. We’re deeply grateful to the brigadistas, firefighters, and volunteers putting their bodies on the line, and to the communities caring for one another through uncertainty and loss. If you’re able to help: In Argentina, Asociación de Amigos de la Patagonia (https://lnkd.in/ggTY5_Zh) is supporting relief and recovery by assisting affected families and crews. In-person donations are also being collected at Patagonia Bariloche - Casa Frey. In Chile, Desafío Levantemos Chile (https://lnkd.in/gR93XFUV) is leading reconstruction and community-support efforts. Protecting nature means protecting the people who live within it. We stand with Patagonia—today and in the long recovery ahead. Photos: Joel Reyero

Patagonia is proud to partner with Flow Trip Magazine (Flow) for The Home Issue—140 pages of planet- and community-minded content, including interviews with a few of our sport ambassadors.   You'll also find stories about returning to the wild places that live in our hearts and taking good care of this blue marble we call home.   Grab your copy at https://lnkd.in/gkFyVXFc   Photos: Tom Servais, Andrew Burr

In 2022, part of Cochamó Valley and the surrounding 329,000 acres in Chile was put up for auction at Christie’s, alongside beachfront mansions and investment properties. Since then, Conserva Puchegüín, a coalition of conservation groups, scientists and community members, has been working nonstop to raise the funds and purchase the land—and with an assist from Patagonia’s Holdfast Collective in December 2025, they did it.   Get the exclusive story at https://lnkd.in/giqHWVS8

For our CTO, Jon Chong, using technology effectively means maintaining a balance of responsibility and curiosity. From using repair data to improving our products to how we approach AI, Jon’s work—and the technology he oversees—has an effect across the company. Watch his full interview with Marcelo De Santis and The Tech Series below.  https://lnkd.in/gYzbMYPA

Act now: https://pat.ag/LI/26/ACLU The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. To support the Minneapolis-St. Paul community, we are donating to local organizations selected by our St. Paul store team. We are also writing to US senators in every state where we have employees to encourage them to vote against further funding for DHS and ICE. And we’re calling on other businesses to step up and join in solidarity. There have been 12 shootings by ICE and Border Patrol agents since September 2025. We are witnessing the militarization of our cities, the expansion of unchecked enforcement power, and a campaign of terror against communities of color and immigrants. This must end. Please join us and the ACLU by contacting your senators and telling them to vote against a bill that will increase DHS and ICE funding. History shows that public pressure and collective action work, as demonstrated by the people of Minneapolis. We’re inspired by their resolve, their compassion and their courage. With so many environmental rollbacks this past year, we’ve mobilized where we believe we can be most effective: protecting the natural world. But we can’t stand by while our communities are targeted by government-sanctioned violence.

In 2024, Icelandic communities and NGOs called on their government to ban open net salmon farms through one of the country’s biggest ever petitions.    Currently, 65% of the population oppose industrial fish farming, yet a new aquaculture bill falls short of the protections needed to safeguard Iceland’s pristine wilderness from this harmful practice.    Today is the deadline to submit public comments on the draft bill. Tell the government that industrial fish farming has no place in our wild waters.    Add your voice and help protect one of Europe’s last remaining wildernesses from open net salmon farms forever via: https://lnkd.in/eWRUHy8s

🚨 1/21/26 Update: The U.S. House is voting on a resolution today that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson at https://lnkd.in/gH7P3PPW. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis

New draft legislation is putting Iceland’s pristine wilderness at risk. Together with local communities and NGOs, we call on the government to respect the will of its citizens and revise the aquaculture bill to deliver stronger measures and restrictions against industrial fish farming.   The deadline for public comment is January 26. Add your voice and tell Iceland’s government that open net salmon farms have no place in our wild waters via: https://lnkd.in/eWRUHy8s

Dr. Martin Luther King Jr. reminds us that nonviolence, with direct action as its 5th step, “is a way of life for courageous people.” So, if you’re feeling the uncertainty and anxiety in the world right now, be courageous and act. Bring a friend. Show up. To learn more about nonviolent direct action—and why it’s the most effective tool for sustained social change—start with The Martin Luther King, Jr. Center for Nonviolent Social Change (The King Center), which serves as a global hub to carry forward Dr. King’s education, training, and advocacy work. Read about Dr. King’s philosophy of nonviolence and six steps for nonviolent social change at https://lnkd.in/g5WxRGmY Photo 1: June 9, 1966: Dr. Martin Luther King Jr. (center) heads toward Jackson, Mississippi, during the March Against Fear. Archive Photos/Getty Images Photo 2: Protestors at an annual peace rally. Eureka, California. Amy Kumler Photo 3: Environmental activist Roishetta Ozane, along with a puppet made to honor her work, marches in Sunrise Movement’s puppet-show rally to protest the fossil fuel and liquefied natural gas industries. New Orleans, Louisiana. Dayna Reggero Photo 4: In Santa Barbara, California, people gather to protest oil production in the wake of an oil spill on the Gaviota coast. Paul Wellman

When four dams on the Klamath River in California came down, we saw what happens when a river starts being restored. Stretches where dams and hydropower facilities released hundreds of thousands of CO2e into the air per year became carbon sinks. Salmon returned to streams they hadn’t reached in a century. Read more about how groups like Rios to Rivers and paddlers like Keeya Wiki, Ruby Williams, and Kiahna Allen are taking their advocacy for rivers global. https://lnkd.in/g8j48mcy