Commerce

Agentic checkout is no longer theoretical. AI agents are already influencing how purchases happen, from discovery through payment. This article breaks down what agentic checkout really means, how it changes conversion and customer experience, and what commerce leaders should be doing now to prepare. 👉 Learn more: https://bit.ly/43dhuiW

The future of commerce pulled up. 🚕 The #CommerceCab returned to NRF 2026, with our first episode featuring Amanda Carroo, Global Director of Digital & Americas at Fjällräven, to unpack what brands need to get right in 2026. From the real impact of AI to how shopping behavior is evolving, and the strategies brands need to prioritize, this was one conversation you won’t want to miss. 👇 Watch the video below.

As search becomes conversational and AI-driven, visibility depends on trust, structure, and data quality. Learn how GEO helps ecommerce brands show up in AI-powered search experiences and why it is becoming essential to modern commerce strategy. 👉 Read the blog: https://bit.ly/4aIMfRm

NRF marked an important step forward for agentic commerce. We are proud to support Google’s announcement of the Universal Commerce Protocol, introduced at NRF as an open standard designed to enable native buying across AI-driven surfaces. It’s a powerful signal of where discovery and checkout are headed. Throughout the show, we carried that conversation onto the floor with in-booth sessions alongside Accenture and PayPal, exploring how agentic checkout, brand agents, and enriched data come together to reduce friction and unlock new buying moments. The shift to AI-native commerce is already underway. Learn more about what this means for merchants and where Commerce is headed next. https://bit.ly/4qNQeAJ

The final day of NRF is here, and there’s still plenty to talk about. Yesterday was an incredible day at the Commerce booth, filled with meaningful conversations and two in-booth sessions with Accenture and PayPal focused on agentic checkout, brand agents, and data enrichment. We wrapped up the day at Hudson VU, where conversations continued off the expo floor and connections had more room to grow. If you are at NRF today, stop by Booth #6247 to learn how Commerce can help you thrive in the era of agentic commerce and explore how our partnerships come together to support what’s next.

Hear why PACSUN chose Commerce to power their agentic commerce initiatives across surfaces—starting with Perplexity, and expanding soon to Google with the announcement of the Universal Commerce Protocol. Enabling control, consistency, and scalability across agentic shopping surfaces.

We’re back on the show floor for day two of #NRF2026. Join Commerce today at Booth #6247 for in-booth sessions and live demos across the Commerce ecosystem, alongside Accenture and PayPal. We’re hosting two sessions today: 10 am: Agentic Checkout + Data Enrichment 2 pm: Brand Agent + Data Enrichment Book time with our team to go deeper on what’s next in commerce: https://lnkd.in/g7fM3jCm

Commerce is supporting Google’s new Universal Commerce Protocol, an open standard designed to enable agent-driven commerce and buying directly across Google’s AI experiences. As we build toward the protocol, Commerce retail businesses will soon be able to surface products, power discovery, and enable buying directly within Google’s AI surfaces like the Gemini app and AI Mode in Google Search, while maintaining control over data quality, operations, and customer relationships. This is how agentic commerce moves from concept to reality. 👉Learn more: https://lnkd.in/gi4Brq_m #UCP #AgenticCommerce #OpenSource

We’ve arrived in NYC. 🗽 NRF kicks off tomorrow, and we’re excited for a week of conversations, ideas, and connection. Stop by Booth #6247 for live demos spanning the Commerce ecosystem, from platform to data to experience. 🤝 Book a 1:1 with our team to connect during the show: https://bit.ly/3XWoGgh