Storylane’s cover photo
Storylane

Storylane

Software Development

Build Killer Interactive Demos in 2 Minutes!

About us

Build killer demos in 2 minutes! Storylane is the leading demo automation software for B2B marketing, sales, and pre-sales teams. Customers love Storylane for the ease of use, rate of innovation, and versatility across departments and use cases. Now powered by RepX — our AI sales agent. RepX gives your website a voice. Powered by conversational AI and trained on your best sales and product knowledge, it guides buyers through personalized discovery, surfaces relevant demos and resources, and qualifies them before Sales ever steps in. The result: more high-intent leads, stronger pipeline conversion, and deeper visibility into what your buyers actually care about.

Website
https://storylane.io
Industry
Software Development
Company size
11-50 employees
Headquarters
San Francisco
Type
Privately Held
Founded
2021
Specialties
SaaS, Marketing, Solutions Engineering, Sales Engineering and Product Marketing

Products

Locations

Employees at Storylane

Updates

  • Most SaaS websites still behave like brochures. Endless navigation and forms that interrupt instead of help. The buyers who want answers… end up bouncing or booking calls just to understand basics. That gap has only grown wider as products get more complex. Interactive demos helped. They showed buyers what a product does. But buying isn’t linear. And discovery shouldn’t be either. So we asked a bigger question: What if your website could actually talk back? On February 9, we’re introducing RepX. RepX is a conversational AI agent trained and built on your product docs, sales playbooks, and demos to help buyers explore, self-discover, and qualify on their own terms, directly on your website. Buyers can ask unique questions, get into relevant demos or resources, and navigate your product the way they want while marketing and sales get clearer signals on intent, priorities, and readiness. The result: • More qualified leads from the same traffic • Higher conversion from website → pipeline • Better insight into what buyers actually care about • Scale pipeline without scaling headcount You’ve already seen a glimpse of this with Lily. RepX is the engine behind her and soon, behind your own. This is the next step in how software gets discovered. Find out more on February 9. Register here: https://lnkd.in/gaNqhS_3

    Introducing RepX: Conversational agents for your website

    Introducing RepX: Conversational agents for your website

    www.linkedin.com

  • Here's a sneak peek of what you can expect at the upcoming session of our Finer Demos Club: This is the actual ROI report Allison Julander, Sr. PMM at PDQ, shares with leadership to measure Storylane's impact on conversions and pipeline. Join us next week, where she will talk about: ➡️ How to measure demo ROI (even when demos are ungated) ➡️ The exact methodology behind putting the report together ➡️ Which metrics to prioritize (and which ones to ignore) If you want to learn how to report demo ROI with confidence, join us. 📅 February 3, 2026 🕙 10 AM PT | 1 PM ET Register here → https://lnkd.in/gKQsDWna PS. This is a live-only session. Recordings will NOT be made publicly available.

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  • We recently launched A/B testing for interactive demos because demos were one of the last things teams were still guessing about. With Storylane, you can now test: – gated vs ungated demos – CTA placement – short vs long flows – story-first vs feature-first – voiceover vs silent But running A/B tests is only half the job. The real work is proving the ROI and that’s where most teams fail. Too many demo programs stop at: – time spent – steps completed – engagement rates Those metrics look fine in a dashboard but don’t hold up in front of leadership. That’s why this launch ties directly to our next Finer Demos Club session. Allison Julander, PMM at PDQ, built a demo ROI framework that connects experiments like these to what actually matters. She’s breaking down: – which demo metrics matter (and which don’t) – how she reports results leadership trusts – how consistency turns demo data into a real system 📅 February 3, 2026 🕙 10 AM PT | 1 PM ET If you want to learn how to quantify the ROI of your demos, join us. Register here: https://lnkd.in/gKQsDWna

  • Most demo metrics are useless for proving ROI. Time spent on a demo? Sounds interesting, but leadership doesn't care. Steps completed? Same story. Engagement rate? Getting warmer, but still not enough. The metrics that actually matter are the ones that connect demos to conversions and revenue. And most teams aren't tracking those, or if they are, they're not presenting them in a way that echoes with leadership. But Allison Julander, PMM at PDQ figured this out. She built a demo ROI framework that focuses on what's "ultimately useful" that generated data that leadership trusts. She's sharing her entire system in the next Finer Demos Club session: → Her methodology for measuring demo ROI → The metrics she tracks vs. the ones she ignores → What her actual reports look like → How to turn data into a story for leadership → Why consistency is important to build trust If you want to learn how to quantify the ROI of your demos, join us. 📅 February 3, 2026 🕙 10 AM PT | 1 PM ET Register here: https://lnkd.in/gKQsDWna See you there!

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Funding

Storylane 2 total rounds

Last Round

Pre seed

US$ 800.0K

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