Spin Sucks

Boards are done funding duct-taped stacks. In this LinkedIn Live, Gini Dietrich shows why marketing needs an operating system—and how the PESO Model® delivers clarity, efficiency, and revenue attribution fast. We’ll walk through a real boardroom scenario, the ~$500B blind spot, and a Boardroom Checklist you can use this quarter. You’ll walk away with: -A clear OS framing your board will respect -The first three changes to make -A board-ready checklist and talking points #PESOModel #SpinSucks #Marketing #MarketingOperatingSystem #MarketingOS #Communications #PR #PublicRelations

As it turns out, many of the brand crises we’ve watched this year were created by bots. Boycotts, logo backlash, jeans (genes?)...all bot-created and amplified. So how do we handle crises that aren’t real, but can end up damaging our reputations, bottom line, or worse? Join Gini Dietrich for a live walkthrough of the first 24 hours playbook, including a quick authenticity diagnostic, the bot-to-blaze pipeline, and the comms artifacts you should have ready. She’ll take questions on triage, executive briefings, and how to use paid/shared/earned without amplifying the outrage. Bring your questions and your colleagues! #LinkedInLive #CrisisCommunications #PR #Comms #ReputationManagement #PESOModel #SpinSucks #BrandSafety #SocialMedia

Gartner has officially put generative AI in the “Trough of Disappointment.” The Atlantic is warning of an AI bubble. And if you’re a CMO relying on scattered AI pilots, you’re about to become collateral damage. Join Gini Dietrich for a live conversation on how to de-bubble your AI strategy with the PESO Model© as your marketing operating system. We’ll cover: -The rookie mistakes companies make with AI -Why bubbles don’t kill technology—but they do kill bad strategy -How PESO integrates AI into Paid, Earned, Shared, and Owned for measurable outcomes. What success looks like when AI becomes a sous-chef, not the star of the show Bring your questions—we’ll talk practical, actionable ways to keep AI from becoming another expensive experiment.

Ten billion dollars in pharma advertising just became a whole lot less effective. Trump’s new memo forces disclosure-heavy ads across TV, social, digital, influencers, and even online pharmacies. By the end of this year, someone in your category will lose 40% of their patient acquisition pipeline. The only question is whether it’s you—or your competitor. Join Gini Dietrich for a live discussion on: -Why disclosure isn’t just compliance—it’s a competitive shake-up -How competitors are already moving to PESO Model® strategies -What boards, investors, and proxy advisors will expect you to show -The six-month window to protect pipeline and gain market share This isn’t a compliance detail—it’s a career-defining moment. #PESOModel #SpinSucks #PharmaMarketing #PharmaComms #PublicRelations #PR #Communications

Marketing and communications leaders are still judged by clicks, impressions, and vanity metrics—but executives don’t make decisions on those numbers. They talk about pipeline, revenue, and market share. If your work isn’t tied to those outcomes, you’re invisible where it matters most. Join Gini Dietrich live as she unveils The Visibility Engineer’s Manifesto—a new operating model for marketing and comms leaders ready to prove growth in the language the C-suite understands. In this session, you’ll discover: -Why CEOs rarely mention marketing on earnings calls (and how to change that) -How AI-driven discovery is rewriting the rules of visibility -The 11 principles every Visibility Engineer must adopt -A Day 1 action you can take to reframe your value immediately Save your seat and join the conversation—because impressions don’t pay the bills. Visibility does. #VisibilityEngineer #VisibilityEnginering #SpinSucks #PESOModel

Meet Your New Buyer Persona: ChatGPT (And Its Friends) | Spin Sucks Podcast with Gini Dietrich: Marketers have always built personas—CIOs, procurement managers, small business owners. But there’s a new persona you can’t ignore: AI platforms. ChatGPT, Gemini, Perplexity, Claude, CoPilot—these tools are now the gatekeepers. They decide whether your brand shows up at all when someone asks, “What’s the best platform for hybrid events?” In this episode, Gini Dietrich unpacks: -Why AI platforms are now your most important “buyer persona” -How these algorithms decide who makes the shortlist -The three signals AI actually pays attention to (authority, corroboration, recency) -Four quick-win plays you can pilot in 90 days -How to future-proof your category visibility If AI doesn’t know you, your customers won’t either. Subscribe for more smart, no-BS conversations about communications, marketing, and the PESO Model®. #AI #Marketing #SpinSucks #PESOModel

Get ready to dive into the intriguing world of crisis communications with a tale that began at a Coldplay concert and spiraled into an internet sensation! Gini Dietrich reveals how one moment can turn into a massive crisis. From TikTok to Reddit, the frenzy was unstoppable, drawing attention from major outlets like TMZ and Page Six, while sparking all sorts of memes. But what happens when a company goes silent in the face of a viral incident? The delay in communication becomes not just a hiccup but a critical misstep in today's rapid-fire digital landscape. #CrisisCommunication #PRNightmare #BrandManagement #CommunicationSkills #CrisisManagement #SpinSucks

Navigating the chaos of ongoing campaigns can often feel overwhelming, especially when priorities shift and the pressure mounts. Travis Claytor has practical insights on how to seamlessly integrate the PESO Model© into your existing strategies without adding to your workload. #PESOModel #MarketingTips #CampaignStrategy #Efficiency #DigitalMarketing #SpinSucks #MarketingInsights #ContentStrategy #Retrofit #SmartMarketing

There's a lot of buzz right now about PR being critical for AI visibility. Articles, podcasts, and experts are highlighting how brand mentions train LLMs and how citations, not just keywords, determine if your company gets recommended. And yes, they’re right, but this isn’t new news. Here’s the truth: - PR strategy hasn’t changed, but the playing field and tools have. - Trust, credibility, and reputation are still non-negotiable. - We now operate at machine scale and speak to new audiences, including AI models learning about your brand. At its core, PR still does what it has always done: build connections, earn trust, and drive attention. On this week's Spin Sucks podcast episode, Gini Dietrich discusses how to adapt your PR efforts for the LLM era. #PublicRelations #AI #BrandVisibility #ContentStrategy #TrustBuilding #DigitalTransformation #SpinSucks #PESOModel

Your job has evolved dramatically in the past few years. You're now longer brand storytellers, reputation protectors, customer marketers, and executive whisperers. Now you're also a Visibility Engineer! Want to know how to embrace this role and excel at it? Tune into this week’s Spin Sucks podcast episode! 🔗 Let’s hear it: How are you navigating this AI-driven shift in brand visibility? Share your stories in the comments! #BrandStrategy #AI #Communications #MarketingTrends #DigitalVisibility #SpinSucks