Sensor Tower

🚨 BREAKING - #ChatGPT is running ads! And, we’ve got a first look at the data. The rumors are true. OpenAI began running ads this week, and Sensor Tower has some early receipts. First advertisers we’ve seen: Chewy, Expedia Group, Autotrader US, Best Buy, Ulta Beauty, HelloFresh, AND MORE! Early Analysis: 1. Ad mix includes retailers 2. Ads appear to be contextually targeted according to the substance of conversations 3. A broad category mix of advertisers This is only the beginning as advertisers are sure to accelerate spend in the coming weeks. Stay tuned for more updates as the data comes in. Interested in more insights? CLICK HERE 👉 https://okt.to/p3Ffub

Our State of Mobile 2026 report is EVERYWHERE! Watch our SVP, Gaming and Entertainment, Chirag Ambwani, drop some knowledge and insights on the PocketGamer.biz podcast.

💞Happy early Valentine's Day! Love is in the air, so we're diving deep on popular dating app Hinge. 🔗 https://okt.to/nmfpdt 👈 Click the link above for a deep dive on Hinge's mobile performance, ad spend, revenue, and more over the last twelve months — plus key takeaways you'll want to read before your next swipe. 😏

In the global race to develop games that retain users, Africa is emerging as a measurable presence. Download the report 👉 https://okt.to/GX85CJ Our newest report, 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗚𝗮𝗺𝗲𝘀 𝟮𝟬𝟮𝟲, dives into how African-developed games are performing globally - with a particular focus on Steam, regional sales share, release trends, genre segmentation, and more. If your game competes in the global market, you’re going to want to see how African-developed games fit into the ecosystem. Our report uses Video Game Insights to analyze: 💻 Genre Analysis: What games African studios are producing vs. where the strongest median sales exist. 📈 Commercial Performance: Across major platforms, top selling African genres are overwhelmingly developed in South Africa, reinforcing them as the primary commercial hub for the continent. 💰 Pricing and Engine Trends: African-developed games generally follow global pricing structures, while unity has emerged as a dominant engine choice, reflecting its accessibility and sustainability for small to mid-sized teams. ✍️ Case Study: Take a detailed look at Broforce across Steam, PlayStation, and Xbox with player insights and country breakdowns.

✌️😌 Meet your App Store Guru — ASO Keywords by Sensor Tower: https://okt.to/U03RQV Our revamped solution offers clients a unified tool for keyword discovery, performance tracking, and competitive analysis. With faster insights, fewer clicks, and a modern, intuitive design, It’s a streamlined solution that not only serves your bottom line, but also simplifies day-to-day workflows... making everyone’s lives a little easier. 😏 Choose Sensor Tower for the actionable intelligence needed to skyrocket your strategy. 🚀 #AppStoreOptimization

Place your bets! Kalshi, the sports betting app, wasn't playing in #SuperBowlLX, but may have won the game as US DAUs surged over 10x DoD during Super Bowl weekend. Substantial advertising coupled with its ability to compete against traditional sports betting apps, the Super Bowl highlighted #Kalshi's impressive growth with all-time highs in US downloads, peaking at over 150k the day before the #BigGame. Want more sports betting mobile app and performance insights? Don't worry about the spread. We've got you covered 👉 https://okt.to/3Tt7Hf #SportsBettingApps #SuperBowl #CompetitiveIntelligence #MobileAppInsights

✍️ New Customer Story - Loop Games: From Guessing to Benchmarking to Validation READ THE FULL CUSTOMER STORY HERE 👉 https://okt.to/vumLF6 A globally successful gaming studio, and pioneer of the hybrid puzzle game, Loop Games had zero visibility into their competitor's creative strategies including channel mix, ad spend, and performance metrics to benchmark against. But leveraging Sensor Tower's mobile app and Pathmatics digital advertising insights changed the game. Instead of guessing, Loop was able to make data-driven decisions on creative trends and visual language of competitor ads, informing their own iteration cycles, and cutting wasted development time by 50%. A process that used to take weeks, Loop massively cut market research time and optimize their testing, prototyping, and workflows. Want to see how they did it? Check out the full #CustomerStory with the link above. #games #competitiveinsights #mobileappinsights #digitaladvertisinginsights #ROAS

When your hard work is recognized by experts in the industry, it just keeps you hungry and more curious. Check out our own Ian Simpson's hard work in Retail Media and agentic shopping, referenced in Kiri Masters Retail Media Breakfast Club podcast.

💰 Brands spent more than $12 billion on ads last month, with retail, fitness, and finance leading the charge: https://okt.to/GJItnw 𝗧𝗟;𝗗𝗥? 📈 Financial Services was the 3rd-highest spending category in January 2026, up from 5th place only two years ago. The top brand was Intuit TurboTax. 🎮 Gaming spend jumped 42% from Jan '25 to Jan '26. Revenue per download for the category also increased by 22 cents. 🍝 Dining and CPG both fell in the rankings, possibly influenced by lower levels of discretionary spending among consumers. For the full breakdown, head to our site. 🚀

Pathmatics is expanding globally. 🌎 With coverage across 24 key markets, and more regions launching in 2026, we give marketers visibility into advertising spend and impressions around the world. This global view supports smarter benchmarking, more informed competitive analysis, and clearer identification of growth opportunities. See below to check out which countries we have in the pipeline — then schedule a demo to view the data in action: https://bit.ly/4anAqOP