Matomo

We’re proud to share that Matomo has been recognised as a leader in the 2026 Website Analytics Data Quadrant Awards by SoftwareReviews. This recognition speaks to something bigger than performance alone. It reflects our belief that organisations should not have to choose between powerful analytics and respect for privacy, between ambition and values, or between innovation and trust. At Matomo, we have always believed that privacy-first analytics, a clear vision, and strong values are not trade-offs, but the foundation of lasting success. This recognition is a powerful reminder that organisations can lead and succeed by staying true to what matters. We’re proud of this milestone and even more motivated by what comes next. #Matomo #PrivacyFirst #WebsiteAnalytics #SoftwareReviews

Last week in Singapore, I brought Matomo’s global leadership team together. It reminded me why human connection matters now more than ever. Behind every product and every data point is a real person. And in a world of growing distrust, AI and digital surveillance, trust is still built the human way. Connection is how we build deeper relationships with our people, community and our customers. It is how we move our mission forward and better connect our platform to the most important jobs to be done for our users. As we celebrate 10 years as a business, one belief continues to guide us: everyone has the right to data privacy, data sovereignty and intelligent insights. Every customer who joins our global community proves that. They are joining a growing movement fighting for a better way — one that protects their data, their customers and their intelligence. “Remote, not distant” is one of our core values. Last week brought that to life. Proud of this team. Grateful for our community. And excited for what comes next. If you want to help build a fairer more ethical path forward for data, privacy and digital trust, come join us.

Matomo announces new chatbot tracking in its AI Assistants suite, delivering clearer insights into AI-driven traffic. As AI chatbots and agents increasingly interact with websites, distinguishing between human and AI activity is becoming essential to maintaining reliable analytics. With this release, Matomo introduces AI chatbot tracking as part of its AI Assistants suite, helping organisations understand how AI systems access and analyse their content while staying true to a privacy-first approach. Read more: https://lnkd.in/eG--cnjC

Data privacy management software helps organisations stay compliant with growing regulations while still gaining meaningful insights from their data. This guide explains how these tools protect user data, simplify compliance, and help businesses build trust without sacrificing analytics and decision-making. #DataPrivacy #PrivacyCompliance #Matomo https://ow.ly/VIIk50YsHya

This International Women's Day, we recognize that gender equality in tech is still far from reality. Women remain underrepresented across many areas of the industry — from technical roles to leadership positions — and structural barriers continue to shape who gets opportunities, visibility, and influence in building the technologies that shape our world. Creating a more equitable tech ecosystem requires more than awareness. It means actively supporting fair opportunities, amplifying underrepresented voices, and challenging the systems that limit who gets to participate and lead. At Matomo, we believe progress happens when we invest in people, share knowledge, and create space for more perspectives in technology. Because when we give opportunities, support, and visibility, the entire industry moves forward. #IWD2026 #GiveToGain #WomenInTech #GenderEquality #EquityInTech

Custom dimensions let you add business-specific context to your analytics — like user role, content type or subscription tier — so you can uncover insights beyond standard metrics. This guide breaks down why they matter and how to set them up in Matomo for richer, more actionable reporting. #WebAnalytics #CustomDimensions #Matomo https://ow.ly/aPZm50Yqpnp

We’re excited to share that Sarp Özugurlu, Country Sales Leader Germany at Matomo, will be at the OMT Summit in Düsseldorf (March 5 & 6)! You’ll find him in the Expo Area Silber, booth S15, near the entrance to Main Stage 2, ready to talk all things analytics, data quality, and privacy-first tracking. If you’ve ever asked yourself, “Can I really trust my analytics?”, this is your chance to get answers. Stop by, say hello, and learn how Matomo helps you turn reliable data into confident decisions. See you there!

First-party cookies are stepping in as the privacy-friendly alternative to third-party tracking, helping businesses gather accurate insights directly from their own sites. Used transparently and with consent, they power personalization and analytics while supporting stronger data control. #FirstPartyCookies #PrivacyFirst #WebAnalytics https://ow.ly/Zuyq50Ym5I4

AI is quietly reshaping web analytics. Not because there’s more data. But because there’s less clarity about what that data represents. A growing share of website “traffic” now comes from AI assistants, crawlers, and automated systems, not real people. That changes everything. If you can’t clearly separate human traffic from AI activity, you risk: - Optimising for machine behaviour - Misreading engagement - Making decisions based on distorted signals In an AI-first web, the most valuable metric is no longer total sessions. It’s human sessions. We’ve written about what this shift means for marketers and why privacy-first analytics is becoming strategically important in 2026. 👉 Read the full article here: https://ow.ly/iOso50YhYnK And if you’re rethinking your analytics stack, you can start a free Matomo trial and see your human vs AI traffic first-hand. #WebAnalytics #AI #DigitalMarketing #PrivacyFirst #MarketingStrategy

Your funnel isn’t linear—your attribution model shouldn’t be either. Time-decay attribution gives more credit to touchpoints closest to conversion so you can see what really drives results. #MarketingAnalytics #Attribution #DataDrivenMarketing https://ow.ly/oeQE50YhSmu