Orum 🥇

We had an SDR at an open opp account Facetime their Orum 🥇 AE from our Dive Bar Tour event in London to tell her how much fun they were having. But what's the ROI, right? If you joined Jihan and I yesterday, I talked about a new metric I'm starting to report on at our events: pipeline in the room. It's the idea of tabulating customer revenue, open opportunity value, and prospect value to get a sense of the total potential revenue present at an event. For me this measure serves as a realtime feedback on the potential influence of an event. While we'll communicate sourced opps and pipeline influence during reasonable lookback windows, there's something about the immediate gratification of showing the holistic potential of an event that really build excitement and context for the investment. For Dive Bar Tour London, pipeline in the room was 36x our investment 🤯

Thank you to the 63 humans who hung out with us at our HumanX afterparty! We loved having honest conversations with you about where AI is heading and how to keep humans in the loop. Hassaan Raza, CEO of Tavus, Daniel Chen, Product Lead at Rox, and our own Bob Aspell filled us in on their perspectives about the future of AI. Then we all had time for drinks and discussion. Swipe through the photos if you want FOMO 👀 (More events are coming soon, though. We gotchu 😉 )

Travel across the pond with us to meet Michael Ranmi Akinlé. Not only is he an amazing AE, but he's also helping us build a whole new market in EMEA. He's a great partner to the marketing team, always the perfect internal cheerleader. Make sure to follow him here on LinkedIn cause he's always sharing amazing advice and reflections on life as an AE. #PeopleOfOrum

SDRs, it's okay to say you're struggling. We know you're stretched super thin right now. Today, SDRs support more AEs on average, often in ratios of 1 to 4 or 1 to 5, with some exceeding 1 to 7. Very few orgs have more SDRs than AEs. Instead of adding headcount, most teams have invested in technology, placing more responsibility on each rep. So it's no surprise that SDR quota attainment is declining. Compared to 2024, when 75% of respondents said most of their SDRs hit quota, SDR attainment now falls in the 40-60% range. The SDR role is in desperate need of a makeover if we're all going to meet our goals. We predict that in 2026, SDRs will become conversation specialists, spending more time talking to buyers and using AI to remove the burden of tedious admin work. Read our full State of Sales Development report to see the trends and predictions we're seeing in 2026. Download now: https://lnkd.in/g7Pir72H

When your dialer isn't Orum... 😏

Feeling like a broken record, but sales reps choose Orum for two reasons: Our people and our platform.

Heading to HumanX? Join us for an honest conversation about where AI in learning, coaching, and autonomous revenue is actually going — and how to keep humans in the loop. We’re teaming up with Tavus and Rox to host an intimate evening on Wednesday, April 8th at 6:30pm. It’s not your usual panel + party. 60 people max. No slides, no stage. The first 45 minutes will be a guided conversation among Hassaan Raza, CEO of Tavus, Bob Aspell, VP Product at Orum, Daniel Chen, Product Lead at Rox, and a very special guest. Then there will be plenty of time for open discussion over drinks. Questions on the agenda: • When a rep practices with an AI that reacts with real emotion — what are they learning, and what are they missing? • As AI agents start managing deals autonomously, where does the human seller actually become more valuable? • Are we augmenting human skill, or slowly making it optional? Register to see the secret location: https://luma.com/f6etclpo

Make your dials like there's a pile of these waiting for you after every booked meeting... 🤤

Calling Engine 🤝 Revenue Agent. Automate the full revenue lifecycle with Orum and Rox. Our official partnership with Rox creates one AI-powered, end-to-end system: Call the right person → Crush the call → Close the deal → Prosper 🤑 The Rox Agent tells reps who to call and why. Orum gets reps connected and coached on every call, every time. When the call ends, the transcript flows right back into Rox, so your next best actions are already queued up. Hear Daniel Chen and our very own Bob Aspell describe the power of this partnership.