Infillion

TODAY IS THE DAY! Is your independent agency ready for the new era of AI and automation? ⏰ Don't miss the live 4As webinar today at 1pm ET! Join us and 4As to uncover the bold strategies driving success, based on in-depth surveys and interviews with agency leaders across the country. Secure your spot right now, and register here: https://bit.ly/3WFH8cm Gain vital insights on: 🔹 Emerging business models and tech adoption 🔹 How independents are redefining client partnerships 🔹 The traits that fuel long-term resilience 🎙 Featuring: Jennifer Barron (Infillion) & Brandon Heagle (Stella Rising) #AdvertisingAgency #IndependentAgency #AI #Automation

🚨 Happening Wednesday! 🚨 Don't miss this essential session. Our VP of Marketing, Jennifer Barron, is joining the 4As and Stella Rising to reveal the findings of this critical research. If you lead an independent agency, this is your chance to get the exclusive, unfiltered roadmap for thriving amidst AI disruption and pressure. Register right now: https://bit.ly/3WFH8cm #AI #AgencyStrategies #IndependentAgencies

🚨 Happening Wednesday! 🚨 Don't miss this essential session. Our VP of Marketing, Jennifer Barron, is joining the 4As and Stella Rising to reveal the findings of this critical research. If you lead an independent agency, this is your chance to get the exclusive, unfiltered roadmap for thriving amidst AI disruption and pressure. Register right now: https://bit.ly/3WFH8cm #AI #AgencyStrategies #IndependentAgencies

What's the single biggest bottleneck holding back Retail Media from true AI automation? It's not the algorithm. It's the infrastructure. AI Agents are here to automate budget pacing optimization, and measurement across channels. They can only do their job if retailers move past the illusion that interoperability means relinquishing control. Our latest blog by Elizabeth Weinsten explores the real cost of data silos, and why architecture must become strategy: https://bit.ly/4hrFPaF #RetailMedia #AI #AIAgents #AdTech

Attention is not an entitlement. You have to deserve it. That was the unifying takeaway from Advertising Week. Clicks are dead. Impressions are vanity. Attention is the only currency that matters. Brands that are winning, like Marriott International, IKEA, Duolingo, and Porsche Cars North America — are moving past forced exposure and focusing on earned, voluntary focus. At Infillion, we pioneered this value exchange with TrueX over a decade ago because we know forced exposure may deliver impressions, but earned attention drives impact. See the key insights, examples, and measurable results that are defining the next era of marketing: https://bit.ly/3Lqak4D #Attention #AWNewYork25 #adtech

Everyone’s chasing AI. But not everyone’s ready for it. If you’re building or expanding your retail media network right now, you’re not just in the ads business, you’re in the retail tech business. Infillion's latest research found that the biggest barrier to RMN growth is infrastructure maturity - the ability to connect systems, automate intelligently, and act on insights in real time. AI agents can unlock a new way for RMNs and CMNs to operate, but only when the foundation is built to support them. At Infillion, we’re seeing that the media networks designed with adaptability and openness at their core are the ones best positioned to scale, innovate, and own their next phase of growth. Read more: Why Infrastructure Maturity Is the Key to Future Growth >> https://lnkd.in/g_S6qX2c #RetailMedia #AI #CommerceMedia #AdTech

Ad fraud is projected to cost the industry $170 BILLION by 2028. While fraud mitigation tools help, they still leave billions unaccounted for and don't address the core problem. We believe the most effective way to combat fraud is to move toward quality media that demands (and respects) genuine interaction. In our latest blog, we dive into: ➡️ The true, staggering cost of accepting fraud. ➡️ Why traditional verification still leaves a massive gap. ➡️ How an opt-in, interactive ad model provides clarity, verifiable metrics, and a direct defense against fraudulent spend. The value of an invisible ad is zero. Get the return you deserve by investing in quality. Discover how: https://bit.ly/4hwQsJm #BrandSafety #AdTech #AdFraud #AttentionEconomy

Every March, millions of fans experience the thrill of buzzer-beaters, bracket busters, and unforgettable moments. 🏀 For brands, March Madness 2026 offers something just as exciting: a chance to show up live, connect emotionally, and stay top of mind long after the final game. See how Infillion helps advertisers turn live attention into lasting impact, with full funnel campaigns that span stadium screens, mobile, and CTV. ➡️ https://bit.ly/3WhIBFM #MarchMadness #SportsMarketing #AdTech

The biggest frustration for heavy retail media users? Infrastructure gaps. At Advertising Week 2025, leaders from Instacart, Marriott International, and Adobe all stressed that the future of RMNs requires treating them like an "enterprise product" with transparent, interoperable data. 🎯 "Interoperability is at the core of everything we do." - Ali Nazer, Adobe 🎯 "Without structured data and a unified view of the customer, none of this works." - Chris Norton, Marriott International Our Retail Media Networks solution unifies on-site, off-site, and CTV activation within a single transparent platform, delivering the infrastructure the market demands. Explore more key retail media insights from Ad week & check out Infillion's retail media solution: https://bit.ly/4hfAYsV #RetailMedia #DataStrategy #AWNewYork25 #AdTech #Omnichannel

The independent agency landscape is changing, and we have the exclusive research to prove it 📊 Join our VP of Marketing Jennifer Barron and Brandon Heagle, Chief Digital Officer at Stella Rising, on a virtual panel next week with the 4As to explore The Future of Independent Agencies. We're sharing the strategies agencies are using to stay competitive and indispensable amidst AI and reinvented client demands. It’s an unfiltered look at the new playbook for growth. Will you be joining us? 📅 Wed, Oct 29 | 1:00 PM - 2:00 PM EDT ➡️ Register here: https://bit.ly/4olO0aB #AgencyLife #IndependentAgencies #AI #DigitalMarketing