The most powerful campaigns don’t shout louder they connect better. Even with automation and AI, the ads that win feel intentional and human. They show timing, empathy, and contextm things machines still can’t fake. AdLib brings both together: the scale of automation with the insight of real understanding. ✨ That blend is where real performance happens. #Advertising #Programmatic #HumanConnection
AdLib DSP
Advertising Services
New York, New York 6,344 followers
Scale your programmatic media buying smarter, faster, and more profitably.
About us
AdLib is a DSP media buying platform that helps scale your programmatic campaigns smarter, faster, and more profitably. AdLib partners with emerging agencies and marketers to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. Our platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro
- Website
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http://www.getadlib.com
External link for AdLib DSP
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- RTB, Programmatic Media Buying, DSP, Ad Networks, OmniChannel, social media, display marketing, traffic, mediamath, media buying, media buyers, paid media, banner ads, facebook ads, the trade desk, conversant, branding, brand awareness, brand engagement, cpm, cpc, cpv, site traffic, and reach
Locations
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Primary
Get directions
New York, New York 10007, US
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Get directions
London, GB
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Get directions
1178 Broadway
3rd Floor #3345
New York, NY 10001, US
Employees at AdLib DSP
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Erich Wasserman
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Mike Hauptman
Founder & CEO @ AdLib DSP 📈 Helping programmatic media buyers scale smarter, faster, and more profitably | G2 Momentum Leader for 12 quarters in a…
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Jacker Marini
Leader in Management, Product & Services Engineering | MBA |
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Daniel Bougourd
Technology, AdLib Media Group
Updates
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The best programmatic teams test, learn, and improve weekly. AdLib gives you real-time signals to keep campaigns moving fast and focused. It’s not about perfection, it’s about momentum. 👉 Try AdLib free: getadlib.com #programmatic #adtech #growthmarketing #advertising
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At AdLib DSP, we’re constantly inspired by the people who bring creativity, curiosity, and problem-solving energy to everything they do. 💡✨ Meet Calvin D'Souza, one of our awesome Account Managers! Calvin has a true passion for solving problems — always ready to dig in, find smart solutions, and make things run smoothly for clients and teammates alike. 💪 Outside of work, his world is filled with creativity and adventure. He’s a big fan of gaming 🎮 and music 🎶, and when it comes to movies, he’s all about the classics — rewatching The Lord of the Rings (extended editions only, of course 😉). He also loves giving back by volunteering with dogs whenever he can 🐾 — showing the same care and dedication he brings to his work every day. Fun fact: Calvin holds a brown belt in Karate 🥋 and is already setting his sights on his next challenge — becoming scuba certified 🤿. His favorite quote says it all: “You can't always get what you want, but if you try sometimes, you might find you get what you need.” 🎵 We’re thrilled to spotlight Calvin — problem solver, adventurer, and all-around team player here at AdLib! 🚀
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Every tool we build at AdLib uses AI to make humans more creative, not less. AI can predict, optimize, and assist but it’s people who decide what good looks like. That balance is where real progress happens. The future of advertising isn’t humans vs machines. It’s humans using smarter tools to do better work. #AI #programmatic #adtech #innovation #growth
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AdLib DSP reposted this
By partnering with Curated.Media, we’re empowering our customers with curated, brand-safe supply that drives measurable results - while keeping the buying process simple and transparent. Programmatic doesn’t have to be complicated. It just has to work. Fewer logins. Better inventory. Real performance. That’s the future we’re building. Excited abou this one, Cedric Peillet!! https://lnkd.in/eeEje-qh
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Streaming, sports, and live events are where attention peaks. AdLib helps you reach those audiences programmatically with live optimization and transparent measurement. Own the moment. Measure the impact. 👉 Try AdLib free: getadlib.com #CTV #programmatic #advertising #growth
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Great campaigns don’t start with flashy decks they start with clear goals. AdLib ties spend directly to business outcomes so every impression counts. One metric. One direction. 👉 Try AdLib free: getadlib.com #adtech #programmatic #growthmarketing #advertising
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At AdLib DSP, we’re powered by incredible people who make programmatic advertising smarter, simpler, and more human. 🌟 Meet Pragya Bharti, one of our amazing Strategic Account Managers! 💡📊 Pragya works closely with agencies and brands to make programmatic advertising less complicated, more effective, and easier to navigate — helping clients achieve real impact with confidence. 🚀 Outside of work, she’s an explorer of both worlds — virtual and real. Whether she’s diving into video games 🎮 or heading out camping 🏕️, Pragya is always chasing adventure in every form. Her comfort zone? Rewatching timeless classics like The Big Bang Theory, FRIENDS, and Modern Family… more times than she’d like to admit. 😉📺 Favorite quote: “Don’t be afraid to give up the good to go for the great.” 🌟 We’re so lucky to have Pragya on the AdLib team — always chasing greatness and keeping things fun along the way! 💙
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No jargon. No black boxes. Just transparent buying, clean reporting, and smarter performance. AdLib helps small teams run like big ones, without the complexity. Simplify your workflow. Amplify your results. 👉 Try AdLib free: getadlib.com #programmatic #adtech #growth #digitalmarketing
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The best marketers don’t chase noise, they read the signals. In a conversation with Mike Forgaty, we learned how he starts the day: Coffee ☕ + data dashboards + industry reads. Because every small insight compounds in the next campaign, the next optimization, the next client win. In programmatic, clarity doesn’t just come from dashboards. It comes from paying attention. #programmatic #adtech #growth #marketing