Running a small business is expensive. Health insurance doesn’t have to be. NEW from Gusto: Level-Funded Health Plans Save up to 20% on health insurance without compromising coverage (or adding more admin to your plate). Gusto’s Level-Funded Health Plans give small businesses access to lower rates, predictable monthly costs, and the same trusted coverage their teams rely on.
Gusto
Software Development
San Francisco, California 136,149 followers
Trusted by 400,000 businesses and their teams with modern HR tools, payroll, and benefits.
About us
Launched in 2011 as ZenPayroll, Gusto serves more than 400,000 businesses nationwide. Each year, we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible workplaces. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work. Licensing details: https://gusto.com/about/licenses
- Website
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http://www.gusto.com
External link for Gusto
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- compliance, payroll, human resources, and benefits
Locations
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Primary
Get directions
525 20th St
San Francisco, California 94107, US
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1201 16th St
Denver, CO 80202, US
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Get directions
450 Park Avenue S
New York, NY 10016, US
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Get directions
14350 N 87th St
310
Scottsdale, AZ 85260, US
Employees at Gusto
Updates
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🤔 What if every small business could offer the same peace of mind, benefits, and growth opportunities as the biggest companies? That’s the future Gusto CEO Josh R. shared at our Showcase event. A future where small businesses and their teams have access to the same tools that power the world’s largest employers. Couldn’t make it to Gusto Showcase in person? Catch every moment here more stories and insights about the future we're building for small businesses: https://lnkd.in/e2V445rK
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The future is female-owned. 🤯 Nearly 1 in 2 new businesses last year were started by women. Women aren’t just founding companies. They’re creating businesses that fuel families, communities, and the economy. And we need to support them better. Read more in the new op-ed by Gusto’s Chief Legal Officer, Dina Segal, and Jen Earle, CEO of NAWBO National in The Business Journals 👉https://lnkd.in/euyW6HdV
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Gusto reposted this
Grateful to our partners at Andreessen Horowitz and Gusto for helping bring this SF TECH WEEK by a16z panel to life. Samant Nagpal, Soups Ranjan, and Angela Strange dove deep into how AI agents are reshaping the fight against financial crime.
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Life happens between paydays. When it does, On-Demand Pay, powered by Clair, helps your team get early access advances before payday, right in Gusto. No interest. No hidden fees. Just flexible options and peace of mind. See how it works below, then explore everything new from Gusto in our latest Showcase 👉 https://lnkd.in/eRvgEVwR
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Gusto reposted this
Principal Economist @Gusto | Turning America's small business data into big economic insights.
There's growing fear on Wall Street that BLS jobs numbers are missing an important part of today's economic picture. One big reason: The growth of solopreneurs. As shown below, growth in 1-person small businesses has been massively outpacing growth in employer firms over the past decade. And the core BLS employer survey completely omits these from national job counts, by definition. At Gusto we're been making the case for the economic importance of these solopreneur small businesses to the U.S. economy -- learn more about this important trend here: https://lnkd.in/gBwV3Ui6 https://lnkd.in/d4sF-tgy
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Gusto reposted this
I’m honored that this recent BizWomen article was written as a joint op-ed between Gusto and NAWBO. For me, it’s more than just an article. It reflects what I see every day: women starting businesses at historic rates, shaping the future of our economy, and doing it with resilience and vision. Partnering with Gusto to shine a light on this story feels both timely and deeply important. When women succeed, communities thrive. This joint op-ed is proof that when organizations come together to highlight, measure, and support women-owned businesses, we don’t just create an article - we create momentum. And I’m grateful to be part of that momentum, with Gusto by our side. #WomenInBusiness #NAWBO #EconomicEmpowerment #Partnership
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Gusto reposted this
Brand partnership • Founder @ Creator Match 🧩 Scaling Creator Marketing for B2B, SaaS, & AI Brands | Fast Company Journalist | LinkedIn Learning Instructor (150K+ students) | TEDx & Keynote Speaker
I used to pay my employees on Venmo. Yeah… My accountant almost fainted. That’s founder life… the stress isn’t coffee jitters If you’re an employee, it’s getting paid. And if you’re an employer it’s making payroll. The fact that I even have employees at Creator Match 🧩 is an insane concept, but I always go to bed worried if I will make payroll. A business friend recommended I check out Gusto. At first I thought it was a cooking app lol, but then learned that the tool basically handles all of the tedious backend ops that I cannot stand as a business owner. ✈️ So flew out to San Francisco for their flagship small business event, Gusto Showcase. And this company has been on a tear. → Acquired Guideline. → Launched Instant Pay so your team can cash out anytime. → Health plans that cut costs by 20%. → Even a Payroll Hub to keep accountants sane. But here’s the coolest part. I didn’t go alone. I brought 5 Creators with me who are also business owners: Jahnavi Shah, Will McTighe, Avni Barman, Marina Mogilko, & Lorraine K. Lee! I even got to interview their co founder (Tomer London) to talk about our journeys of quitting our 9-5 jobs. Here’s the truth: your customers don’t care about your “tech stack.” They care about sleeping at night 😴 knowing their business is taken care of. And for me? That peace of mind comes with Gusto #gusstopartner #startupadvice *** 🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, LinkedIn Creator Marketing, and Brand strategies Thanks to the amazing Gusto team (Sunni Dupree Dedrick Boyington-Warmack Morgan Cornelius) for the event/speaker invite and awesome partnership. Love being a "Gustomer."
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Once upon a time, payroll meant handing out cash in a shoebox. Today, it’s modern, fast, and built to help small business owners thrive. Our CEO, Josh R., recently sat down with TBPN's Jordi Hays and John Coogan during Y Combinator Demo Day to share: • How payroll has evolved over the years • The birth of Gusto—and the role Y Combinator played in scaling it • Our mission to make life easier for employers and their teams 🎧 Catch the full conversation here (at 27:52): https://lnkd.in/emAZ-pJh