Loti

Our founder and CEO, Luke Arrigoni, attended #WSJTechLive this week in Napa Valley to join leaders across technology, media, and policy for conversations about the future of AI. From the rise of generative tools to the growing need for identity protection, the event highlighted how quickly AI is reshaping how we create, communicate, and build trust online. These discussions are a valuable reminder of why Loti exists, to help ensure that innovation moves forward with consent, transparency, and safety at its core. Huge thanks to The Wall Street Journal for bringing together such an insightful group of leaders and continuing to move the conversation forward. #WSJTechLive #AI #DigitalIdentity #TrustAndSafety #LikenessProtection #Innovation

👶🏻 What would you tell a young person about living and working in a post-AI world? Three very smart thinkers shared their advice with me and the #WSJTechLive audience in a masterclass on AI's cultural, societal and economic impact. · Loti's Luke Arrigoni: Study art—or mathematics. · Stanford economist Bharat Chandar: Keep learning and building new things. There is now a tutor who can instantly adapt to your learning style in the palm of your hand. · Parag Agrawal of Parallel Web Systems & former Twitter CEO: Stoke your children's curiosity by engaging in the unknown *with* chatbots. I added one of my own: You can get more out of chatbots if you craft great prompts. To craft great prompts, you need to express yourself well. And to do that, you need to know how to write. And to write well, you need to learn how to think. So learn how to think. What's the advice you'd give?

Los Angeles Times calls it a trust crisis. As hyperreal AI videos of well-known public figures, including Robin Williams, Martin Luther King Jr., and Mister Rogers, continue to circulate online without the consent of their families or estates, concerns around identity misuse are rising. Increasingly, individuals, estates, and rights holders are seeking protection against unauthorized digital recreations. As Luke Arrigoni shared with The Business Times LA, “since the launch of Sora 2, our signups have increased roughly 30x as people search for ways to regain control over their digital likeness.” He also explained how Loti AI’s real-time facial and voice recognition tools have helped detect and remove thousands of impersonations, providing meaningful enforcement at scale. This issue extends far beyond celebrities. As generative tools become more accessible, the casual appropriation of identity, even of everyday people, raises urgent concerns about misinformation, the erosion of public trust, and a reality where even genuine events can be dismissed as AI-generated. As generative media reshapes what’s possible, Loti AI is working to ensure that authenticity, consent, and identity remain protected at every level. 🔗 Read the full story: https://lnkd.in/d567SVAj #LotiAI #AI #DigitalIdentity #TrustAndSafety #LikenessProtection #MediaEthics #Tech #Sora #GenAI

There’s an irony in using AI to fight AI, but it is proving to be the most practical solution to an increasingly complex problem. In IndieWire's latest feature, our CEO Luke Arrigoni shares how estates, rights holders, and public figures are turning to Loti AI to protect likeness and legacy as generative tools like Sora blur the line between creation and imitation. When participation is treated as something you must opt out of, misuse is inevitable, especially at the speed and scale at which models like Sora generate content. Real protection requires systems built on permission, not assumption. That’s the foundation of what we’re building at Loti AI, technology that automates discovery and takedowns, enforces consent, and gives individuals, estates, and brands lasting agency over how their identity is used online. Read More: https://lnkd.in/gQq69YGf #LotiAI  #AI #GenAI #NIL #TrustAndSafety #LikenessProtection #Technology #Deepfakes

We’re thrilled to share that Loti AI has been named one of Fast Company’s Next Big Things in Tech 2025, recognized among the leading innovations in security and privacy. At Loti AI, our technology protects people at scale, combining large-scale detection, multimodal analysis, and automated enforcement to help creators, public figures, and individuals take back control of how they appear online. It’s exciting to see likeness protection recognized as a cornerstone of the future of security and privacy, and we’re proud to be building the technology that makes it possible. Read the full story: https://lnkd.in/euA-4erM

Today, we’re proud to announce a new partnership between Loti AI and CMG Worldwide, the IP management firm representing the estates of Judy Garland, Jimmy Stewart, Burt Reynolds, and many more cultural icons! Through this collaboration, CMG will leverage Loti AI’s technology for continuous monitoring, detection, and takedown of unauthorized digital reproductions, ensuring that these cultural legends are represented with accuracy, consent, and respect. Together, we’re setting a new standard for digital rights management, empowering individuals and estates to retain control over how their image, voice, and story are used in the age of AI. As our CEO Luke Arrigoni shared with Variety, “Protecting the legacy of these icons brings us closer to a future with zero unauthorized content and zero violations of consent across the internet.” A huge thank you to Jennifer Maas and the team at Variety for the exclusive coverage! Read the full story on Variety → https://lnkd.in/gHi7EVpc

It’s only been ten days since OpenAI’s Sora 2 was released, and it’s already dominating headlines, sparking both fascination and concern. In a new GeekWire article, Trevor Noah calls out the risks of AI video tools like Sora 2, warning that systems using people’s likeness without permission could be “disastrous.” Without clear systems for consent, attribution, and compensation, these tools risk undermining accountability, and with it, our ability to trust. Our CEO, Luke Arrigoni, has heard this fear echoed across every corner of the industry. As he told GeekWire's Taylor Soper, “Everyone is concerned about how AI will use their likeness, and they are looking for trusted tools and partners to help guide them.” The world is ready for innovation, but it also needs infrastructure that protects digital identity, authenticity, and enforces consent at scale. At Loti AI, trust and safety are at the core of everything we build, and this rapidly changing landscape is what drives us to ensure that innovation never comes at the cost of consent or authenticity. Read more here→ https://lnkd.in/gGyfda-K #LotiAI #GenAI #Sora2 #OpenAI #GeekWire

Loti AI was featured on NBC News’s TODAY Show this morning, in a segment exploring the rise of celebrity impersonation scams and how our technology helps public figures protect their likeness online. As deepfakes and AI-generated content become more realistic, impersonators are using them to deceive fans and exploit trust at scale. Loti AI partners with public figures across sports, entertainment, and music to detect and remove thousands of fake accounts and manipulated media every year. This feature reflects an urgent need for stronger digital defenses. Identity protection is no longer optional, it is essential to preserving authenticity, trust, and safety in the age of AI. Watch the full segment here: https://lnkd.in/gWmgGxwg

Generative #AI won’t replace human creativity, but it needs infrastructure that enforces attribution, consent and compensation. Read more: https://lnkd.in/g-HznYsu By Luke Arrigoni, Loti