AdHoc Projects

We're #hiring a new Partnership Lead in New York, New York.

Today we're featuring Gael Aitor. He has been and will continue to be a voice of his generation; from co-creating one of the top 100 podcasts as a teenager, "Teenager Therapy," to co-founding Grownkid, a social club that was recently featured in the NY Times for hosting a mixer for wrestling your date. He is uniquely tapped into the needs of his generation, creating play-based events that function as social boot camps. They get young people out of their comfort zones, allowing them to make friends and manifest the young adulthood they were promised. Check out this prodigy's thoughts in this week's Thought Enthusiast. https://lnkd.in/gicACNn5

Today, April 1st, 5:30pm EST, we decided it was time to redefine who we are as an agency. For years, we held onto the AdHoc brand as it expressed our nimble execution, out-of-the-box thinking, and DIY roots. We have taken many forms over the years: publication, booker, venue, and most recently an experiential agency. The one thing that has stayed the same has been our name. However, felt it lacked a sort of va-va-voom, enter, Awooga Projects. Sincerely, Agency FKA AdHoc

This week Emma Lou Cogan shares her favorite anti-status and anti-celebrity marketing moves, check out all her thoughts on our Substack! https://lnkd.in/g3Vm3CJn

Johnny Gaffney, actor, founder of Senior Centertainment, host of Like Old Times, and most importantly, your grandma's favorite young man, on going from opening for bingo night to creating a viral online show. https://lnkd.in/gzQ3F4HX

This week, we're featuring Mariah Barksdale, Senior Brand Manager at Hinge and the mind behind campaigns that have defined how we talk about love in advertising, including the No Ordinary Love Campaign and Dame Products launching the first ads for pleasure on the MTA. Check out the full article on our Substack to hear what campaigns she's following, content and sushi she's consuming to keep her brain sharp. https://lnkd.in/geXQ3nP8

Julia Harrison says it's time to get brand disloyal "Less brand loyalty. I am super disheartened by the intensity with which you’re supposed to Be Your Brand. There’s—and I don’t think I’m exaggerating here—almost no free spiritedness left, absolutely nothing casual. Everything is your brand, and consequently, you belong completely to whatever or whoever gives you audience." Read more of her thoughts in this week's Thought Enthusiast! https://lnkd.in/gR7UGUy8

i am the right amount of woo woo and nothing more.... [THESE CRABS AKA Silence, Brand! TOOK OFF THEIR SHELLS & SPILLED THEIR BUTTERY GUTS WITH AdHoc Projects ON THOUGHT ENTHUSIAST] CLICK NOW 2 READ!!!!!! https://lnkd.in/gnCQt_7m

i scream "AI IS PASSÉ" at myself in the mirror every morning. some of you should try it xoxo 💛🦀 thank you to AdHoc Projects for having the Silence, Brand! crab consortium in Thought Enthusiast this week! link to read in comments

Today we spoke with the smartest crabs we know behind Silence, Brand! On predicting the future via solar cycles, ukuleles, Mugler, when Zayne left One Direction, Hobonichi planners and more. If you're in LA they'll also be coming up to shore on March 15th for their next IRL meetup - this time with trinkets. https://lnkd.in/d6TeHjPR https://lnkd.in/dXQd4tQ8