Collegis Education

Saint Francis University (SFU) faced a challenge many institutions share: a decline in branded search volume and rising competitive pressure for prospective students. With no additional marketing budget available, SFU partnered with Collegis to revamp their strategy. Together, they launched a unified omnichannel approach — grounded in student journey insights, refreshed creative, and optimized digital media management. The results were significant and immediate: ✅ 54% increase in average monthly impressions for branded search keywords ✅ 2.7× improvement in conversion rate for revamped search campaigns ✅ Enhanced lead quality and stronger funnel progression Proof that smarter alignment delivers measurable impact. 👉 Learn more: https://lnkd.in/eEBsd2Fh #HigherEd #EnrollmentStrategy #CollegisPartner

🧠 𝗣𝗼𝗽 𝗾𝘂𝗶𝘇: How strong is your MarTech IQ?   From 𝘤𝘰𝘰𝘬𝘪𝘦𝘭𝘦𝘴𝘴 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 to 𝘴𝘦𝘮𝘢𝘯𝘵𝘪𝘤 𝘴𝘦𝘢𝘳𝘤𝘩, how many higher ed marketing buzzwords can you list before peeking? (Hint: we just gave you two 😉)   Then, compare your list with Callie Malvik’s roundup of 33 must-know terms: https://lnkd.in/gPRrXEkJ   Let us know how you did! 👇 #HigherEd #MarTech #DataTechTalent

From community theater to community colleges, Megan McAtee knows how to bring energy and connection to the spotlight. As our Senior Director of Strategic Partnerships, Megan brings 15+ years of higher ed experience to help community colleges tackle challenges and prove the ROI of education for every student. Before higher ed, she brought that same energy to the stage — performing in community theater shows (and meeting her husband along the way). A few more fun facts about Megan: 🔹 Coffee or tea? Chai tea latte with oat milk is her winter go-to ☕ 🔹 Bucket list item: Visit all 50 states before her daughters graduate high school 🗺️ (with 25 down, they're well on their way!)  🔹 Favorite music memory: waking up to the tunes of Billy Joel and the 𝘍𝘳𝘪𝘦𝘯𝘥𝘴 CD on her alarm clock 🎶 🔹 Hobbies? Family game nights, PTO volunteering, and cheering at her daughters’ sporting events 🔹 Best advice? “𝘞𝘦 𝘥𝘰𝘯’𝘵 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘥𝘢𝘺𝘴 — 𝘸𝘦 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘮𝘰𝘮𝘦𝘯𝘵𝘴.” She may have left the theater behind, but Megan still knows how to make every role count. #EmployeeSpotlight #TeamCollegis

The cracks in the old OPM model are showing — and institutions are tired of feeling boxed in. Matt Lachey challenges the traditional playbook with something deeper than outsourcing: enablement. This shift gives colleges the tools, transparency, and autonomy to build capacity inside while still achieving growth outside. That difference matters. One university saw online enrollment climb nearly 60% while reclaiming ownership of its programs and data. This is what the next era of partnership looks like. 🔗 https://lnkd.in/gNFMfZJK  #DataTechTalent #HigherEd #EdTech

Congrats Babson College on earning the No. 2 spot in The Wall Street Journal’s Best Colleges in America — two years in a row! 👏 A well-deserved recognition of your commitment to student success and #HigherEd leadership.   #CollegisPartner #DataTechTalent #CollegeRankings

Thank you to everyone who joined us for 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗘𝗗 𝟮𝟬𝟮𝟱! Unfiltered conversations, fresh ideas, and a memorable night at Wrigley Field showed what’s possible when higher ed leaders come together. We’re grateful for the energy, candor, and collaboration you brought to Chicago. If you took any photos, drop them below 👇 We’d love to see them! Special shoutout to our incredible presenters for sharing their industry insights and expertise: Phil Hill, Casey Evans, Amanda Gulley, Charlie Rose, Charles Elliott, Chris Daugherty, Jeff Olsen and Jim Fong #DisruptED #HigherEd #DataTechTalent

We’re thrilled to welcome higher ed leaders to Chicago for our first annual 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗘𝗗 summit! The conversations are in full swing as we dig into bold ideas, real challenges, and new ways forward for higher ed. And we’re just getting started. 📸 A glimpse into today’s sessions so far — more to come! #DisruptED #HigherEd #DataTechTalent

Connected data isn’t theory — it delivers results. Think 20% enrollment growth in one term, 30% more applications, and nearly half the cost per deposit.   Those kinds of results don’t happen by accident. As Kim Fahey shares, institutions that activate their data move beyond static reports and gain a real-time view of the student journey. With that view, leaders can: 🔹 Make smarter, faster decisions 🔹 Personalize support before students disengage 🔹 Build long-term sustainability through measurable outcomes   The takeaway: institutions that unlock connected data today are building the strongest foundation for tomorrow.   Read more: https://lnkd.in/dvCHZS54   #DataTechTalent #EdTech #HigherEd

From playing six instruments to dancing in the Macy’s Thanksgiving Day Parade, Tricia Heinle has always embraced life with energy, curiosity, and fun. As VP & General Counsel at Collegis, she channels that same drive into leading legal strategy, risk, and compliance. Tricia is a fourth-generation attorney and former City Attorney who knows what it means to lead and to listen. A few more things you might not know: 🔹 First concert: Jimmy Buffett — twelve shows later she’s still a Parrot Head at heart 🦜 🔹 First album: 𝘎𝘦𝘵 𝘢 𝘎𝘳𝘪𝘱 by Aerosmith, 1993 🎸 🔹 Coffee order: Whatever’s brewing, she’ll take it ☕ 🔹 Bucket list: Spend a few quiet months living in Ireland   In both work and life, Tricia follows a simple principle: 𝘕𝘦𝘷𝘦𝘳 𝘴𝘵𝘰𝘱 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨. And she hasn’t.   #EmployeeSpotlight #TeamCollegis #HigherEd

When the enrollment cliff feels inevitable, College of Western Idaho (CWI) is proving there’s another path forward.   Thanks to Denise L. Aberle-Cannata, M.S. for sharing how CWI is working to: 🔹 Expand the funnel to reach new student populations 🔹 Use Connected Core® to anticipate and support student needs 🔹 Build a culture where belonging drives persistence   CWI has achieved an average 5% year-over-year enrollment growth over the past three years — proof that student-first strategies can deliver lasting impact.   We’re proud to partner with CWI on the digital infrastructure and data strategies behind this progress, and thrilled to see their story featured in EdTechChronicle! 👏   📖 Read the full piece: https://lnkd.in/gTnfmWnM    #CollegisPartner #HigherEd #EdTech