idealo – Your Price Comparison

UK’s Expert Price Comparison

idealo has been part of the UK shopping landscape since 2006, and today we are one of Europe’s leading price comparison sites — in fact, we're proud to be the best in Europe in the price comparison sector. With millions of offers from thousands of shops, we’re confident you’ll find the best offer for you. Our prices are updated regularly and feature comprehensive, thoroughly researched product information. All of this helps you make the best choices and find the best price. Whether you’re searching for your next big tech upgrade or something small for everyday life, idealo is your reliable place to research, compare and save money.

Easy to Use & Transparent

It couldn’t be simpler. Looking for the cheapest price? You’ll find it right at the top. Want to know if the current price is the lowest it’s been? Check the Price History. Prefer not to keep checking prices yourself? Set up a Price Alert and we’ll let you know when the price drops. Want to keep track of products you’re interested in? Simply add them to your Favourites. And if you’re out and about, the idealo App makes comparing prices even easier — complete with a bar-code scanner so you can check prices instantly while browsing in-store. From smartphones to shoes, we’ve got you covered.

Expert Reviews & User Opinions

idealo isn’t only about comparing prices — you’ll also find honest product reviews from our users, along with expert reviews to help you make the best choice. Our Content Team works behind the scenes to curate products, to ensure prices remain up to date, and to provide accurate, reliable information — so you can feel supported and well-informed throughout your shopping journey.

Only the best price counts

Transparency is at the heart of idealo’s price comparison. Every partner shop, whether a global retailer or a niche specialist, has the same chance of reaching the top position — simply by offering the best price. No shop can buy its way into a better ranking. Most importantly, idealo remains free for you to use. Retailers pay us a small fee for our service, which allows us to stay impartial and focused on helping you make the best possible choice every time. And behind the scenes, around 700 colleagues from almost 60 countries work every day to make your shopping experience simple, worry-free and secure, and to keep improving idealo for you.