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Featured Events
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Registration is now open for the 2026 IAB Connected Commerce Summit—April 14, 2026!
Get ready for the next evolution of commerce-media strategy at the upcoming 2026 IAB Connected Commerce Summit—the must-atten...
For too long, CTV has operated in a fragmented ecosystem of devices and platforms that lack standardized metrics, creating an “outcome gap” – a disconnect between TV spend and actual business results like purchases, sign-ups, and subscriptions....
IAB Tech Lab’s Open Measurement SDK (OM SDK) and Ad Creative ID Framework (ACIF) work together to provide a standardized, transparent foundation for tracking ad performance across the fragmented digital landscape. OM SDK supports advertisers and pu...