Innovid Training
Innovid credentials are available to anyone who wishes to expand their ad tech knowledge and confidence. Through a detailed curriculum with hands-on, flexible, self-paced training and assessments, we empower individuals to navigate the ever-changing digital landscape with best-in-class creative solutions and campaign management tools.
Whether you’re an ad operations professional, digital creative designer, or strategist on an in-house team, you’ll benefit from a deeper knowledge of the Innovid platform to leverage the endless possibilities of digital creative and campaign management. Using our self-paced training sessions, you can tailor your learning experience to create your ideal curriculum.
Upon earning your Innovid credentials, you will receive a badge that you can attach to your LinkedIn profile, share through other social platforms, and include in your email signature to signal your achievement to your professional network.
Credentials
Prerequisite: Intro to Ad Serving
Each learning plan (Campaign Management or Creative Development) automatically begins with this prerequisite course as a primer for whichever path enrollees choose.
Learning Plan: Campaign Management - Standard Ad Serving
Intended for users who will be hands-on with the process of campaign trafficking standard ads in the Innovid platform.
Learning Plan: Campaign Management - Dynamic Ad Serving
Want to learn how we can make your advertising easier?
Honors Credentials: Campaign Management
An additional assessment course exclusive to Innovid clients and partners that provides hands-on, in-depth experience in the Innovid platform.
Learning Plan: Creative Development
Designed for users who will focus more on the creation of creative files, including work with Innovid's API.
Honors Credentials: Creative Development
A deeper look at Creative Manager with training in creating and testing creative, feeds, tracking, and more.
Learning Plan: Social Ads Manager
Intended for users who will be creating and managing social campaigns within Innovid Social Ads Manager.
Electives
Creative Frameworks (Intro)
Intended for users who are looking to get into creative strategy development and application within the Innovid platform.
Creative Frameworks (Advanced)
A deeper dive into the Creative Framework process including best practices and applications for various strategies within the Strategy Mapper interface.
Video (Elective)
Intended for users who will be leveraging video creatives within their Innovid Campaigns.
Decision Trees (Intro)
In introductory courses intended for users just getting into building both version-level and creative-level decision trees for their campaigns.
Decision Trees (Advanced)
A deeper look into building out Decision Trees, including prospecting tactics and specific targeting.
Automated Trafficking Integrations (Elective)
An elective designed to introduce users to the various integrations available at Innovid and how they can be used to streamline workflows.
Reporting (Elective)
A look into the Campaign Manager Reports interface where users can go to generate reports to determine campaign performance.