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IMDbPro

Fitrepreneur

  • 2025
  • 1h 44m
IMDb RATING
3.0/10
156
YOUR RATING
Phil Graham in Fitrepreneur (2025)
Official trailer for the feature documentary 'Fitrepreneur' starring bodybuilder and businessman Phil Graham. Best known as "The Tony Robbins of Fitness."
Play trailer2:02
1 Video
1 Photo
Documentary

A fitness business guru must adapt as AI threatens traditional coaching. He travels worldwide to understand how artificial intelligence is transforming the industry and how to make it work f... Read allA fitness business guru must adapt as AI threatens traditional coaching. He travels worldwide to understand how artificial intelligence is transforming the industry and how to make it work for, not against, coaches.A fitness business guru must adapt as AI threatens traditional coaching. He travels worldwide to understand how artificial intelligence is transforming the industry and how to make it work for, not against, coaches.

  • Director
    • Vlad Yudin
  • Stars
    • Carly Bell
    • Peter Bremner
    • Mark Coles
  • See production info at IMDbPro
  • IMDb RATING
    3.0/10
    156
    YOUR RATING
    • Director
      • Vlad Yudin
    • Stars
      • Carly Bell
      • Peter Bremner
      • Mark Coles
    • 24User reviews
  • See production info at IMDbPro
  • Videos1

    Fitrepreneur - Official Trailer
    Trailer 2:02
    Fitrepreneur - Official Trailer

    Photos

    Top cast20

    Edit
    Carly Bell
    • Self
    Peter Bremner
    • Self
    Mark Coles
    • Self
    Eoin Costello
    • Self
    Vince Del Monte
    • Self
    Dan Go
    • Self
    Phil Graham
    • Self
    Diren Kartal
    • Self
    David Kennedy
    • Self
    Chris Lyttle
    • Self
    Morgan Lyttle
    • Self
    Aaron McClelland
    • Self
    Andrew Milligan
    • Self
    Mike Rea
    • Self
    Gav Sloan
    • Self
    James Smith
    • Self
    Vince Stewart
    • Self
    Sonny Webster
    • Self
    • Director
      • Vlad Yudin
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews24

    3.0156
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    Featured reviews

    1Billy-086

    Disappointed

    I'm really confused by this coming from Generation Iron who put out some really great documentaries but this is so not what I've come to expect from them.

    This seems very much like an advertisement for a coaching entrepreneur. I felt like I was watching a timeshare sales presentation

    Of all the inspiring people in the world of bodybuilding and fitness , how they landed on this guy is beyond me.

    The story of diabetes... which I understand is a serious lifelong medical condition , it is also entirely manageable but from this perspective it's told like an unbelievable tale of woe and survival.

    If you want to be inspired this is not the one.

    I'm happy for anyone who builds a business or brand they're proud of, congrats on that but I don't think we need the documentary for it.

    I really hope this isn't an indication of the direction of generation iron.
    10AM-577

    Great watch for fitness entrepreneurs

    Great watch. Shows true grit, and response to life advertisity. Must watch for entrepreneurs across the board, and specifically those in the fitness industry.

    Join the world's leading business coach - Phil Graham - who comes from Northern Ireland.

    Inside, you'll see his life from end to end through the hardships, the wins, and the lows.

    Phil discovered what you'll find inside by himself, which means WHEN you watch, you'll shortcut a lot of difficulty when building your fitness business.

    So take out the struggle when growing. Spend 90 minutes watching, and change your career trajectory for good.
    1ajloney

    As soon as they mentioned the troubles I was out

    This was a glorified sales ad for his business and another engagement grab of folk who still associate Northern Ireland with violence. Like hearing people younger than myself talk about the troubles is wild, it was well over by the time you were heading to grammar school. Between him and the blonde talking about giving army sweets, Lord help us. Hopefully folk don't assume that this doc gives a true representation of Northern Ireland and nothing more than a sales pitch for an industry based off a group of salesmen. Long gone are the true fitness professionals out there to help folk, now it is a rinse and repeat sales pitch.
    10AndrewF-999

    Real , Raw and brilliant!

    Excellent story showing how Phil overcame a serious diabetic challenge to becoming prolific in the fitness world .

    Business wise , building and adapting to the latest trends such as Ai was a good move .

    For the live events , you could feel Phil's energy as he engaged with his audience , this guy wants you to win.

    I think what separates Phil is that he has clearly systemised a business model in the fitness world that can be applied to BOTH fitness but also general business as well.

    Looking forward to seeing his progression and what targets he hits next in life !

    A great watch indeed . 100% Worth watching!
    1Claore-1

    I lost brain cells watching this

    Self indulgent drivel. I read some reviews and had good expectations but after watching and rereading the reviews I realise the positive comments are from a gang of sheep this guy coaches! Really disappointing from Generation Iron who usually cover great stories. Bored entirely by this.

    Using 'the troubles' of Northern Ireland as a backdrop to sell this story is crazy work. The whole thing seems like a sales pitch. So disingenuous and misleading.

    I wouldn't be surprised at all if this was funded by the guy they made it about. I suppose money talks but I'm definitely disappointed to have wasted mine watching this.

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    Details

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    • Release date
      • May 2, 2025 (United States)
    • Country of origin
      • United States
    • Official site
      • Official Site
    • Language
      • English
    • Production company
      • Generation Iron
    • See more company credits at IMDbPro

    Tech specs

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    • Runtime
      • 1h 44m(104 min)
    • Color
      • Color

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