A Lego Brickumentary

A Lego Brickumentary, also known as Beyond the Brick: A Lego Brickumentary is a very interestingly done documentary that looks at the global culture, appeal, and history of the Lego Company and its building block toys. The documentary borders on mockumentary at times, and it features some rather confusing scenes, but overall, it's worth a watch, especially if you're a huge fan of the popular brick company. The film shows the audience the origin of Legos through its country of origin, Denmark, to modern day. The film goes through both the accomplishments and struggles of the company, and how it almost went bankrupt around 1999. The film shows how the company changed with the times, as well as, footage of Lego conventions, and various fans using their Legos in very creative ways. Creative use of Legos included a person who built an entire house out of Lego bricks, and another person who built an actual car using Legos. Both examples are crazily creative. The movie even contains scenes showing how Legos are improving the world, with some psychiatrist using Legos to help their patients, and one boy, named Adrian Pitt, who is using Legos to help with his speech problem.

The documentary is narrated by Jason Bateman, playing a fictional Lego, who appears sometimes in well-done stop-motion sequences and tells the audience about an aspect of Legos. What I appreciated about these particular sequences was the amount of creativity that went into them. It must have taken the filmmakers hours just to make one sequence. We even get to see some behind the scenes footage of the making of the recent The Lego Movie.

The film contains interviews with various people who work at Lego, as well as, entertainers such as Ed Sheeran, Trey Parker, and Dwight Howard, all of whom relate their personal experiences and appreciation for Legos. These sequences are nice, as we get to see that Lego fans go well-beyond supposed children or even nerds.

In spite of all of the praise I've given this film, I can't say it's perfect. One thing, a Brickumentary falls apart in, is it's a lack of focus. While all the various Lego stories are interesting, much of the material that happens at the actual Lego studios left me uninterested. Maybe I'm just not into the actual behind the scenes aspects of the company, but I did find the actual Lego creative stories more eventful, and thankfully, they do make up the bulk of the film.

That major flaw aside, A Lego Brickumentary is a fairly well-made, well-done documentary that serves as a good look at the history and success of one of the world's biggest toy companies, who got popular simply off one product, and not many companies can say that.

Confession: I am documentary junkie. That said, this film was not exactly a work of art. It has the feeling of an IMAX or theme park film, but don't let that stop you.

The story of Lego is reminiscent of many titans of business; big ideas growing out of a small shop, and so forth. What this movie is really about though is summed up in this statement: "99% of the smartest people in the world do not work for us." Kjeld Kirk Kristiansen explains as he recounts the near death experience of Lego in the early 2000's.

Clearly Lego is *capitalizing on their success. As such, this movie shows how great of a company Lego is; and to be honest, Lego seems to deserving of all the attention it has been getting.

But this "Brickumentary" is more than that. It is also a window into the immensely diverse world of Lego fanboys and girls, (think Bronys,Trekkies, et.al.), and lets us in to the way Lego utilizes "crowd-sourcing", something Lego appears to have been on the cutting edge of. It shows us how Lego has become a medium for the arts, a tool of scientific inquiry, and how little kids who started with a box of plastic bricks were later inspired to engineering things that have helped us in the real world.

My family loved it. Looking forward to watching it again soon.

(PS: my only complaint is that there is a split second or two of non-kid friendly content. Surely the filmmakers knew that their audience would predominantly be children. Some things are better left unsaid or in this case, un-shown...)

"LEGO toys build anything. Especially pride." LEGO

A LEGO Brickumentary is a memorable documentary about one of the world's most successful businesses devoted to only one toy, but perhaps the most creative toy ever devised. Although the doc could be considered an extended ad for the little building blocks, and in a way it is whether the filmmakers mean it or not, the film is a colorful—in all senses of the word—history. Its founders and artists are more creative and enthusiastic, I suspect, than even lucky Google employees.

Or maybe even eccentric: the founder, Ole Kirk Christiansen, kept building new factories after at least three in a row burned down, the first one the original LEGO factory in Denmark. That joyful determination pervades the enterprise, where artists and scientists collaborate (Lego is a model of creativity sharing) like brainy kids given their first Gilbert chemistry sets.

If one doesn't work for LEGO, it doesn't mean you aren't invested in the product: Brickartist Nathan Sawaya in Manhattan claims to spend more than $100,000 a year on the bricks. His full-size human and animal LEGO artworks show his investment and enthusiasm as well as mesmerizing subjects.

It's worth seeing if only for the grand creations such as a full-sized plane and a village so beautifully appointed you'll want to shrink just to live there. If I sound rhapsodic, then so be it, for I am good with following the instructions when my grandson Toby and I put a themed model together. I leave digging out old bricks to create something unique to Toby.

If you loved The Lego Movie, this doc will show you the models used in that lovable film, and if you wonder what AFOLS is (Adult Fans of LEGO), or if you're curious how LEGOs are used in therapy, then sit back and relax with this unusual Brickumentary.

Greetings again from the darkness. Toys can be fun, educational, relaxing, challenging, and yes, even profitable. No toy exemplifies all of these characteristics better than LEGO. Co-directors Kief Davidson and Daniel Junge go "Beyond the Brick" (the film's original title) as they explore the history and community of these fascinating plastic pieces.

Founder Ole Kirk Christiansen (of Denmark) began as a maker of wooden toys, but in 1947 he discovered a plastic molding machine which, within a couple of years, revolutionized his company and the toy industry. The company is still family-owned and is now a $4 billion company and the second largest in the industry despite competing in only one category of toys. It's a remarkable business case study, and an equally remarkable study in social impact. If you own LEGO pieces from 1955, they will still work with the bricks and pieces being produced today … planned obsolescence is not part of the LEGO business strategy. The film introduces us to the designers, the master builders, and the community of LEGO aficionados known as AFOL (Adult Fan of LEGO). We also learn of a LEGO language filled with acronyms that permeate the competitions, fairs, and conferences.

In the early 2000's, the company posted its first ever loss, but quickly rebounded by listening to their loyal customer base and making the necessary product changes. Last year's award-winning animated THE LEGO MOVIE has stimulated even more interest in the tubes and studs … as well as permanently stamping our brains with the "Everything is Awesome" song.

Jason Bateman narrates the film – as a minifig – and adds a splash of color and visual acumen to the story telling process. It's important to note that visuals are a key factor in some of the breathtaking creations of the brand's most committed devotees. This includes the work of one who re-creates classical artwork for a gallery in NYC, and a stunning life-sized model of the Star Wars X-Wing Starfighter in Manhattan. We also see how LEGO plays a role as Autism therapy for kids, and even for mock-ups at NASA.

The LEGO community is most impressive. They actually participate in suggesting and designing new products, and the online network of LEGO stop-action short films act as a combined marketing strategy and challenge to other users. LEGOLAND doesn't draw much attention here, but the loyalty and creativity of the customers is quite something to behold. It's a reminder that the smartest companies collaborate with (rather than dictate to) their customer base … but most can only dream of this deep LEGO relationship with AFOL.

It just goes to show that just because something is made out of some sort of melted plastic element does not always mean it's a product for kids. I grew up with the knowledge of several enough elements when I would fiddle with Legos and one thing I would admit is that I was more into just building the models on the market rather than create my own. In a way though, it still was a deep passion for my self and it felt that way every time I saw a brick. It still like that to this day as I still enjoy collecting larger sets that are currently on the market to this day. As for this documentary, it was definitely well engaging the first half and had some neat topics covered, including the largest lego ever built and the inspirations of the stop motion videos. The special needs topic also captured me, as I myself had some slight disabilities growing up, but without Lego, I don't know how much creative passion I would have today. This was a pretty good documentary overall.