Brandy Hellville & the Cult of Fast Fashion

Well it was. Good. But it was too slow and most of the girls were annoying. It was good to watch but there were parts that actually made me hate brandy Melville. It is good to educate you but it is also really boring and made me want to punch the screen. It's gonna get repetitive here because I still have three hundred letters left. I would reccomend if you want to learn, but if you have anger issues I would find something else. The girls were saying annoying things in an annoying way. I really don't know what else to say, but I thought it was bad at first. It got good near the end. It felt really long.

There wasn't a need for this. Clothes are cheap and disposable but everyone in this is or was totally on board for it. Until they weren't a part of it.

This wants to be "White Hot: Abercrombie" from two years ago so bad you can taste it.

Old guys make tasteless and wildly inappropriate jokes on a private text chain- shocking to no one.

People are hired and fired based on surface level appearance- live by the sword die by the sword.

This is a faux doc for the self obsessed that parades out a pastiche of green concern for the earth, or something. None of these people care even a little bit.

Nothing new and nothing even remotely surprising to be had here.

The people behind this documentary definitely want you to be outraged. They're just not entirely clear on what they want you to be outraged about. So the series takes a scattershot approach, throwing everything at the wall and hoping something will stick. There are indictments of demographically-targeted marketing, social media promotion, the fashion industry generally and fast fashion in particular. The approach is broad rather than deep, and devoid of any serious investigation or revelatory insights. Apparently the filmmakers thought that stacking a bunch of nothingburgers together would make a meal, but very little in this supposed expose merits more than a shrug.

When they show the Toronto store opening in 2012 was that Dustin Milligan announcing the opening? He's not in the credits, looks a lot like him but the cast list isn't complete.

This was very informative and eye-opening, hopefully people will watch and see what happens to "Fast Fashion" clothing, how the young women were treated and how the trend of their clothing to make the average woman think that they are supposed to be "one-size-fits-all" in our society because this is so harmful to anyone's mindset but more so for teenage girls. Companies like this need to be responsible, respectable and culturally aware.

I've only heard of Brandy Melville in discussions of past fashion trends... but I always love a good documentary.

I think this documentary covered all that it needed to, but still fell a bit flat for me. I understood the hype sustained by teenage girls, the strangely predatory business practices that went unnoticed, the casual racism... but it was all "tell" and very little "show." Maybe it was just not possible, but I think lots of more interesting incidents could be found via social media where people regularly "expose" others, such as Tiktok. You're telling me there were no recorded incidents of discrimination/bad attitude from sales reps/etc anywhere???

Obviously those who worked closely for this brand are still suffering the repercussions of that, and I'm not aiming to minimize, but I don't think this film conveyed the impact well enough. Overall an interesting watch, but no re-watch value here in my opinion.