Returning home from a trip, a motivational speaker in the middle of a tour finds that a seemingly benign itch on her head is spiraling out of control to the point of impacting her personal and professional life forcing her to investigate the issue's connection to her heritage to stop it.
Overall, this was a decent enough if somewhat problematic body horror effort. One of the finer points of this one comes from the solid setup that tries to provide a kind of intriguing look into the condition she suffers from. Setting this one up from the beginning as a confident, self-assured person with a full-scale career and the pressure she puts on herself to ensure that part of her is a success, the sudden influx of the irritating condition and how it starts to work its way through the body to the point where she starts to get thrown off her game because of it creates an interesting point to explore. With not just her work but professional life upended due to her husband being supportive yet confused by the situation and her parents' insistence on the cultural demonic entity from their homeland being the responsible party, there's a gradual increase in suspense and tension involving what's going on as the transformation starts to take shape leading to a strong and shocking finale. That's where the film does falter somewhat with the lack of malevolence attached to this concept. There are a few bits here involved in introducing the Vietnamese heritage as a means of explaining the condition by saying it's a manifestation of a curse affecting them for years but this is all surface-level exposition needed to give a name to the demon shown fleetingly. By giving more focus to the loss of control she has as the itch becomes more present and dominating the sense of control she has, it offers a more psychological touch that doesn't delve deeper into the situation than these few factors as the result comes across more like a short film stretched out into a feature-length adaptation. This is aided along by a bit of a misguided idea of trying to imply the creature itself is a manifestation of her psyche getting exposed questionably so the question of it being real or not is brought up merely to eat up screentime, but it still comes off well enough to be worthwhile.
Rated Unrated/R: Graphic Language and Graphic Violence.
