This isn't the first horror film starring Ashley Greene in the lead role, and compared to "The Apparition" from years earlier, "It Feeds" is an improvement.
Because of the title, "It Feeds" may have you thinking it has something to do with "It Follows" from eleven years earlier, but that isn't true. They are different films with barely anything in common. The idea of some evil creature that has no name does not yet make "It Feeds" a copy of something that came before.
The main character portrayed by Ashley Greene may remind you of either The Warrens from "The Conjuring" horror film series or Shaun San Dena, the psychic from Sam Raimi's "Drag Me to Hell", but neither is "copied and pasted", they just have an element or two in common, which isn't a problem. Also, and one should be able to tell this from the very trailer, "It Feeds" is reminiscent of "Insidious".
A more interesting comparison, and a more accurate one, would be "Nosferatu" by Robert Eggers from just a year earlier. One may end up thinking writer and director Chad Archibald saw that film and wanted to try his own take at the villain from that film, only Archibald with "It Feeds", unlike Eggers with his "Nosferatu", isn't disgustingly cheap when it comes to physical violence, mind over matter, indeed.
Long story short, the film may lack originality, but it does work. Why? Because of the characters and the script, interestingly enough, again, it may not be all that original, but it, the script, is put together with care, is no stranger to detail and the concept of "set up and pay off", and as for the characters, they have lives, histories and motivations, they do come across as real human beings, and you care about them.
Visually, there isn't anything special, and the sound isn't outstanding either, they are both competent, nothing more, but nothing less. That is a good way to describe this film, competent, no more, no less.
