No
- 2012
- Tous publics
- 1h 58m
An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.
- Director
- Writers
- Stars
- Nominated for 1 Oscar
- 15 wins & 28 nominations total
- Director
- Writers
- All cast & crew
- Production, box office & more at IMDbPro
Featured reviews
"No" refers to the vote of "No" in a national referendum held in Chile in 1988 with the question of extending the dictatorial presidency of Augusto Pinoche for another eight years. Hip young advertiser Rene Saavedra (Bernal) was tasked to lead the advertising campaign for the impossible "No" vote. His modern methods meet resistance within the "No" camp. It also put his and his family's safety at risk. Will Saavedra's unorthodox political advertising techniques get the job done?
I found this account of Chile's recent history very educational and interesting. As I also come from a country that lived through and deposed a dictator through a peaceful revolution just a year or so before this event in Chile history, I recognize and identify with the experience and sentiments of the people involved.
I did not know whether "Yes" or "No" won, so there is very palpable suspense while watching this very realistic film. It felt like a documentary in its faded color palette, gritty camera work, accurate production design, and interweaving of actual news footage. It was also quaint in the cultural sense, as we learn about unique societal attitudes and behavior in Chile, a country I know very little about.
Maybe its chances of winning the Oscar are not too big since it is up against the higher profile "Amour", which is also nominated for Best Picture and Best Director. However, I am thankful for its nomination because this history buff has learned a lot from this film.
The main is story it's of the man who was behind the NO campaign, René Saveedra; and boy, Gael García Bernal gives us a very serious but very well done character.
Also, the camera and the sets of the film give us the feeling that this is an 80s movie. That was very interesting.
Pablo Larraín directed very well this movie, because it gives the sensation that its real (well, of course it was real, but it was like in the real life they hided a camera on the places. It was just very realistic). Also, the script, made by Pedro Peirano, it's very real and well written.
Well, in brief words, NO it's a movie that any lover of independent films have to see.
8 stars out of 10
Of course, there were several other aspects that sealed Pinochet's fate as President besides a creative ad campaign, but this movie is a worthy effort to show how a country really came together and changed its destiny focusing on joy and creativity and trying to leave behind fear and anger. It's filmed video-style which really gives it an 80s look and feel; there are several real-life images and video clips which are a nice treat, because they show what the charged social atmosphere was really like back in those months. You don't need to be a Chilean to like this movie; the script and acting are top-notch and it's not a propagandistic film at all. I actually thought it was pretty objective considering this is really a polarizing subject matter in my country; the audience laughed several times and seemed to truly enjoy it. For film lovers in general, it's an intelligent piece of cinema; for History buffs an objective perspective on how things went down. For everybody else, a fun film to watch regardless. I recommend it hands down.
Good PR work that frames the debate and sets the narrative for the campaign wins political campaigns.
The movie is thoughtful, funny, absorbing. Quality all around. You don't need to know anything about Chile to get swept up by it, and if there are details you want to know, you can go read about it afterwards.
I especially liked that it looked like a documentary video and a time- capsule from that era. It seamlessly mixes stock footage with filmed stuff to give it a dated look.
See it.
Did you know
- TriviaSeveral people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film.
- GoofsAll entries contain spoilers
- Quotes
Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
- Crazy creditsThe opening and closing credits all feature easel paper pads with prologue, title and ending credit roll call, showing a person's hands flipping over each page.
- ConnectionsEdited into No, la serie (2014)
- SoundtracksLa alegria ya viene
Written by Sergio Bravo & Jaime de Aguirre
Details
- Release date
- Countries of origin
- Official sites
- Language
- Also known as
- Нi
- Filming locations
- Santiago de Chile, Metropolitan Region, Chile(street scenes)
- Production companies
- See more company credits at IMDbPro
Box office
- Gross US & Canada
- $2,343,664
- Opening weekend US & Canada
- $71,742
- Feb 17, 2013
- Gross worldwide
- $7,699,095
- Runtime
- 1h 58m(118 min)
- Color
- Sound mix
- Aspect ratio
- 1.40 : 1