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Abercrombie & Fitch: Une marque sur le fil

Original title: White Hot: The Rise & Fall of Abercrombie & Fitch
  • 2022
  • 13
  • 1h 28m
IMDb RATING
5.8/10
5.5K
YOUR RATING
Abercrombie & Fitch: Une marque sur le fil (2022)
All the cool kids were wearing it. This documentary explores A&F's pop culture reign in the late '90s and early 2000s and how it thrived on exclusion.
Play trailer1:58
1 Video
8 Photos
Documentary

Abercrombie and Fitch conquered malls in the late '90s and early '00s with gorgeous models, pulsing dance beats and a fierce scent. But their "all-American" image shattered as exclusionary m... Read allAbercrombie and Fitch conquered malls in the late '90s and early '00s with gorgeous models, pulsing dance beats and a fierce scent. But their "all-American" image shattered as exclusionary marketing and hiring practices came to light.Abercrombie and Fitch conquered malls in the late '90s and early '00s with gorgeous models, pulsing dance beats and a fierce scent. But their "all-American" image shattered as exclusionary marketing and hiring practices came to light.

  • Director
    • Alison Klayman
  • Stars
    • Benjamin O'Keefe
    • Bobby Blanski
    • Ryan Daharsh
  • See production info at IMDbPro
  • IMDb RATING
    5.8/10
    5.5K
    YOUR RATING
    • Director
      • Alison Klayman
    • Stars
      • Benjamin O'Keefe
      • Bobby Blanski
      • Ryan Daharsh
    • 102User reviews
    • 27Critic reviews
    • 48Metascore
  • See production info at IMDbPro
    • Awards
      • 1 nomination total

    Videos1

    Official Trailer
    Trailer 1:58
    Official Trailer

    Photos7

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    Top cast56

    Edit
    Benjamin O'Keefe
    • Self - Activist & Public Speaker
    Bobby Blanski
    Bobby Blanski
    • Self - Former A&F Model
    Ryan Daharsh
    Ryan Daharsh
    • Self - Former A&F Model
    Sapna Maheshwari
    Sapna Maheshwari
    • Self - Business Reporter, New York Times
    Jennifer Sheahan
    Jennifer Sheahan
    • Self - Former Store Employee
    • (as Jennifer Liu)
    Alan Karo
    Alan Karo
    • Self - Fashion Marketing & Advertising Executive
    Anthony Ocampo
    Anthony Ocampo
    • Self - Former Store Employee
    • (as Dr. Anthony Ocampo)
    Treva Lindsey
    Treva Lindsey
    • Self - Professor of History, Ohio State University
    • (as Dr. Treva Lindsey)
    Carla Barrientos
    Carla Barrientos
    • Self - Former Store Employee
    Robin Givhan
    Robin Givhan
    • Self - Senior Critic-at-Large, Washington Post
    Jose Sanchez
    Jose Sanchez
    • Self - Former A&F Recruiter
    Moe Tkacik
    Moe Tkacik
    • Self - Journalist
    Cindy Smith-Maglione
    Cindy Smith-Maglione
    • Self - Former A&F VP Merchandising
    Charles Martin
    Charles Martin
    • Self - Former A&F Design VP
    Susan Berfield
    Susan Berfield
    • Self - Journalist, Bloomberg News
    Lindsey Rupp
    Lindsey Rupp
    • Self - Journalist, Bloomberg
    Kelly Blumberg
    Kelly Blumberg
    • Self - Former A&F Graphic Design Director
    Kjerstin Gruys
    Kjerstin Gruys
    • Self - Former A&F Merchandiser
    • (as Dr. Kjerstin Gruys)
    • Director
      • Alison Klayman
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews102

    5.85.4K
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    Featured reviews

    7Supremebanana

    Okay docu--dumb reviews

    This wasn't the best documentary I've ever seen, but it was interesting. All the people reviewing it on here saying how whining is annoying and don't get so offended, blah blah- are doing the same thing by writing dumb reviews. You can't discriminate against people as an employer. What they did was wrong, period. It's not okay to discriminate against looks, race, etc. And the sexual assaults? Even worse! They could've dived deeper into that aspect. It was a garbage company who only wanted hot white people to work for them. To all the offended right wing whiny hypocrites reviewing- thanks for the good laugh lol.
    clintmoran

    Summary: How dare you be white.

    Dei: how dare you hire people based on what they look like. Solution, hire people based on what they look like... because skin color matters, but it's not suppose to, unless it's for dei...

    Is fubu still a thing? Did white people work there?

    Could have been a good, interesting story about a company that skyrocketed and the culture that propelled it.

    Instead it was just more woke anti-white rhetoric.
    4gabriella-71231

    So what.

    Start your own brand or wear another. The time spent interviewing, court appeals, etc.. you could of all got together and made some brain storming on creating a brand to reach your ideal demographic and employing your « ideal look ». Compete against the brand you find unjust and let the customer determine your success. And Calvin Klein, Ralph Lauren, etc... they were any different ??? I am not blond, nor American. Their store perfume gave me a headache every time. I still say bravo to A&F for creating a brilliant successful brand. Can you do that?
    TortillaFlat

    The irony

    Love the people complaining about cancel culture who come here to leave a 1-star review and whine.

    If people don't get why the doc targets this shop an not another it's pretty simple: they were very popular, they discriminated way more than other shops, there's proof of the discrimination, they got sued and had to settle, their brand became tacky and never recovered.
    5Sarah423

    Superficial

    There was so much more about A&F, as well as the Wexner empire.

    We needed more tracing the money trails and payouts.

    Sexual harassment was barely detailed.

    The diversity officer was allowed to not answer questions asked.

    This was basically the video version of a wikipedia entry.

    Why then did I give it five points?

    At least it brought the topic up about corporations and branding, targeting consumers, and the impact CEO's decisions can have on consumers' lives and perceptions.

    Really, however, it was superficial, which is very sad.

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    Storyline

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    • Connections
      Featured in Louder with Crowder: Elon Musk ANNIHILATES Netflix! How Wokeness is RUINING Streaming (2022)

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    FAQ

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    Details

    Edit
    • Release date
      • April 19, 2022 (France)
    • Country of origin
      • United States
    • Language
      • English
    • Also known as
      • White Hot: The Rise & Fall of Abercrombie & Fitch
    • Filming locations
      • The Adventurers' Club of Los Angeles, California, USA(interiors)
    • Production companies
      • AliKlay Productions
      • SecondNature
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      1 hour 28 minutes
    • Color
      • Color
    • Aspect ratio
      • 1.89 : 1

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