100% Love

I am telugu-ite but I hardly ever watch recent telugu movies because they have lost the touch. When I look back and see movies like sagarasangamam, swarnakamalam or even other Kamal movies where I was left in awe.

But this movie when I started I had a feeling that it is a nice comedy and does not fall prey to the usual 30 years back history. The story starts out fresh, new and not over the top actions. It is a challenge for lot of great movies to make sure the ending/closure is equally good.

But in this case of "100% love" the director/writer fail miserably in keeping that fresh idea/implementation and gets back to the usual two weddings, emotional drama of grandparents.

All in all I gave a 5/10 for the first few minutes where it started fresh/new.

Great Telugu flick, one of the best screenplay movie.

Clearly this movie is made keeping the multiplex college-going crowd in mind. Major portions of the movie skirts around the musings of a student. The doses of humour are aplenty, rolling one after another. The presentation is the key differentiator for no effort is spared to ensure something unique is offered to the audience thereby keeping their interest captivated. And the entire credit goes to the pre-production work which I am sure was undertaken well in advance before the actual shoot.

The portion where the heroine comes to stay in house has a resemblance to papa's super-hit "Ninne Pelladuta". As stated earlier the college portions are the highlight. The disagreement could have been better written. And the second-half warranted avoiding creative liberties. The grandparents track has a good message to impart.

Naga Chaitanya might not appear charismatic at this point in time but its safe to he is confident and potentially could carry the torch. He dances to NTR instead of grandpa ANR song, which I thought was clever. Tamanna Bhatia might fail to grab your attention in the initial sequences but as the plot progresses she turns out to be eye-candy. The rest of the supporting start cast lend adequate support. Songs are peppy and choreographed quite well. Meghana Naidu adds spice in the item song.

And finally the write/ director deserves a kudos - he brings the cows home.

Love stories are umpteen on celluloid and yet they invite a lot of audience. However, unless there's something novel about them the viewable quotient comes down by a few notches. Sukumar, a 'specialist' in love stories (Arya and Arya 2,) comes up with a youthful, urbane love story. 100 % Love is a thoroughly enjoyable movie although it follows a somewhat predictable route in the second half.

This cute and cool love story revolving around ego has good and energetic performances from the lead pair Naga Chaitanya and Tamannaah.

The film begins in a pub where Balu Mahendra (Naga Chaitanya) walks in dressed in a bridegroom's attire and rattles off numbers and interest rates calculated by him based on figures of two people who are arguing over it. Impressed with his aptitude, they invite him back into the pub (he was spurned off before) and he narrates his story.

There begins the flashback. Balu is a wizard in maths and is a very studious guy who always excels at studies. His life follows a fixed schedule where he teaches six young students who live with him. He doesn't like disruptions in his life.

His cousin Mahalakshmi (Tamannaah) walks into his orderly life. She is brought from the village by Balu's father to study. Not interested in studies, she tries to attract Balu's attention as he is her bava. Then circumstances make her take to books. Balu helps Mahalakshmi and she beats Balu and stands first.

Both of them feel the attraction towards each other. A misunderstanding occurs on account of ego hassles whereby the two separate and meet after three years when their grandmother is ill. There are other twists in the form of both finding lovers and even getting engaged to them. But are they in love or is it mere infatuation?

The first half is breezy and pacy. The scenes are well picturised and the look is pretty hip. The transformation of Mahalakshmi from a village belle to a city girl is interesting. The scenes and dialogues are pretty relatable to the urban youth. Sukumar doesn't leave a dull moment in the first half.

Post interval the film becomes somewhat slow on the emotional front with the grandmother-grandfather angle and the growing distance between the protagonists.

The comedy doesn't jut out like usual and there are just two comedians MS Narayana and Dharmavarapu Subrahmanyan in the film. It's in the second half that the film falls into the regular path like other films. Perhaps Sukumar could have paid attention to that considering he delivers a good first half.

Director Sukumar's screenplay is fairly well crafted. Largely the film had a logical story.If Sukumar gave the base with good characterisations, Naga Chaitanya and Tamannaah provided the perfect icing with their acting. Their believable performances just revved up the film. Chaitanya was calm, cool and rock solid while Tamannaah was bubbly, energetic and emotional. Together they light up the screen with some electrifying chemistry and it was a joy to watch both of them.

Naresh (as Chaitanya's father), KR Vijaya (as grandmother) and Vijaykumar are okay.

Devisriprasad's music was peppy. Sukumar has woven the songs well into the narrative. On the technical front, the film is okay.

Love stories are umpteen on celluloid and yet they invite a lot of audience. However, unless there's something novel about them the viewable quotient comes down by a few notches. Sukumar, a 'specialist' in love stories (Arya and Arya 2,) comes up with a youthful, urbane love story. 100 % Love is a thoroughly enjoyable movie although it follows a somewhat predictable route in the second half.

This cute and cool love story revolving around ego has good and energetic performances from the lead pair Naga Chaitanya and Tamannaah.

The film begins in a pub where Balu Mahendra (Naga Chaitanya) walks in dressed in a bridegroom's attire and rattles off numbers and interest rates calculated by him based on figures of two people who are arguing over it. Impressed with his aptitude, they invite him back into the pub (he was spurned off before) and he narrates his story.

There begins the flashback. Balu is a wizard in maths and is a very studious guy who always excels at studies. His life follows a fixed schedule where he teaches six young students who live with him. He doesn't like disruptions in his life.

His cousin Mahalakshmi (Tamannaah) walks into his orderly life. She is brought from the village by Balu's father to study. Not interested in studies, she tries to attract Balu's attention as he is her bava. Then circumstances make her take to books. Balu helps Mahalakshmi and she beats Balu and stands first.

Both of them feel the attraction towards each other. A misunderstanding occurs on account of ego hassles whereby the two separate and meet after three years when their grandmother is ill. There are other twists in the form of both finding lovers and even getting engaged to them. But are they in love or is it mere infatuation?

The first half is breezy and pacy. The scenes are well picturised and the look is pretty hip. The transformation of Mahalakshmi from a village belle to a city girl is interesting. The scenes and dialogues are pretty relatable to the urban youth. Sukumar doesn't leave a dull moment in the first half.

Post interval the film becomes somewhat slow on the emotional front with the grandmother-grandfather angle and the growing distance between the protagonists.

The comedy doesn't jut out like usual and there are just two comedians MS Narayana and Dharmavarapu Subrahmanyan in the film. It's in the second half that the film falls into the regular path like other films. Perhaps Sukumar could have paid attention to that considering he delivers a good first half.

Director Sukumar's screenplay is fairly well crafted. Largely the film had a logical story.If Sukumar gave the base with good characterisations, Naga Chaitanya and Tamannaah provided the perfect icing with their acting. Their believable performances just revved up the film. Chaitanya was calm, cool and rock solid while Tamannaah was bubbly, energetic and emotional. Together they light up the screen with some electrifying chemistry and it was a joy to watch both of them.

Naresh (as Chaitanya's father), KR Vijaya (as grandmother) and Vijaykumar are okay.

Devisriprasad's music was peppy. Sukumar has woven the songs well into the narrative. On the technical front, the film is okay.