I think Vijay had a list of TODO/wishes and one of them was to make a direct Telugu film, this film checks off that item from his wishlist, that's how I see this film.
It's a typical Telugu commercial masala film and not much different from other thousands of Telugu films that have ever been made.
One slight differentiator is that it is directly linked to the Hindi film: K3G, which came 22 years back, and if you have watched & liked that film, the probability of you liking this film goes up tremendously. I have an emotional connection with K3G and hence the first half of this film gelled very well, especially the mother-son sentiment worked really well for me, that's the best part of the film for me.
Similarly, there are many other Telugu film references like the previous Allu-Arjun films' board room meeting scene and it might connect with some other people and so on & so forth, that's the beauty/Pros of making a collage film.
Vijay's mannerisms with dialogues from other multiple films mocking others & a few times in Redin Kingsley's mannerisms lifted the scenes to a different level altogether. The thing is even with different hairstyles (IDK, if it's a wig) & his stomach puffed up, he's still watchable.
And all the other actors did play their roles very well, especially the 2 who played the parents produced top-notch performances that take us into an emotional roller-coaster ride, that's the beauty of having the senior most actors in the film.
Basically, it's a wholesome family entertainer with gameplay within the family business and hence it might give a bit of a feel like watching a serial, especially in the 2nd half where the film gets slow but still not bad enough at all as you literally get to have that satisfaction of having full meals after watching the entire film.
Overall, it is definitely a one-time watch if you want to have a wholesome feeling all from one single film, especially if you like watching the usual Telugu commercial films.
