One Man and His Shoes

Thoroughly enjoyed this film. It delicately explores the incredible back story of the PR machine behind the power of the Air Jordan brand and the inner workings behind its success, both good and bad. The archive has been collected and compiled beautifully and really give a seamless insight into the journey of the huge cultural impact and legacy this collaboration had. Great soundtrack makes it even more of a joy to watch.

Not sure what ksaifert-18007 was watching. Jordan is flavour of the month along with general reflection. This film serviced both, it was a great summary of a moment in time socially and economically, not just in the US but the west in general

This film engaged me throughout the entire documentary. I am so glad I got the insight I truly needed from this film. 10/10!

This documentary from Yemi Bamiro gives an insight into the impact the Air Jordan brand had on the world, from marketing strategies designed to make them desirable to the cultural significance they possessed with Michael Jordan being such a major star of the NBA. To this day they still make billions of dollars a year but it was the switch of tone in the documentary to show the dark side of consumerism that made this such a facinating viewing experience. There have been many cases of people being either seriously injured or killed for a pair of these shoes as they come with such a hefty price tag and are so sought after, a graphic informing us that there have been killings every year since the sneakers first launched in 1989. It's an eye-opener for sure and I feel would make a great companion piece to The Last Dance.

This piece was brilliant, I learnt so much from it. Having an interest in both basketball and trainer culture, I was interested to see the journey of the brand and the marketing decisions that made it so hugely successful. Until I saw this I had no idea the journey of the brand was so complex. The archive was put together wonderfully and subject matter was delivered in the perfect tone of voice to do justice to the enormity of the cultural phenomenon of Jordan.