Fast Food Nation

I had the chance to see this film at this year's Cannes Film Festival. Of all the films I saw, this one was the most disappointing, and the most shockingly mediocre. The film jumps around between a few different, barely interconnected stories, yet none of these segments are explored enough to draw the audience in. For example, towards the end of the film, I began to realize that Greg Kinnear had completely disappeared from the movie without a trace. He is not again seen until the ending credits. The film seems to pride itself on continually throwing in more and more familiar faces, yet these actors prove to be more of a distraction than anything else. Patricia Arquette, Ethan Hawke, Avril Lavigne, Bruce Willis, and others all pop up for a brief scene or two, yet for the most part, they fail to leave any lasting impression. At the films end, I left the theater feeling no more enlightened, no more informed, and no more interested in the topics discussed throughout the movie. Richard Linklater is a great director, and he has cast some great actors, but still, Fast Food Nation fails to compel or leave any sort of impact. My guess is that a year from now, most people will have forgotten about this movie entirely.

Apparently, ever since Stephen Gaghan bored everyone senseless with his intertwining storytelling techniques for Syriana (2005), Richard Linklater's latest project, a political satire-drama about the fast food industry and its various potholes, adopts the same strategy to the same sort of effect in Fast Food Nation. Among the protagonists includes Greg Kinnear as Don Henderson, the newly acquired vice-president of fast food mogul "Mickey's". His job requires him to market a new type of burger – "The Big One" to the public. Elsewhere we get to meet a family of Mexicans, among them Wilmer Valderrama and Catalina Sandino Moreno, who venture into America illegally via the nasty, corrupt factory worker Mike (Cannavale), in order to fill his disgusting work stations. Mickey's employee Amber (Johnson) who grows tiresome of flipping burgers and pervy bosses – eventually decides to gather a revolt against the beef-slaughtering industry.

On paper – this could be the most cinematically violent satire one could hope for on the big screen. The fast food nation, for better or worse, is such an easy subject to tackle as the behemoth of an industry's only true worth is to fatten the western world into a huge wave of immovable mammoths. The operation of it is even worse, as KFC's documented treatment of its fowl is appalling, as is McDonald's lack of nutritional awareness. So much bag to swing at, surely an accomplished director such as Richard Linklater couldn't possibly avoid hitting something? Suffice to say Fast Food Nation is absolutely punch-less. It relays common truths to support its depiction, which completely washed over me. There is artificial flavourings in these foods? Apparently immigrants are put to work illegally and unsafe in factories, you say? No kidding. Tell me something new. Shock me. The devouring and slaughter of a cow isn't a plea to boycott fast food – it is vegetarian propaganda. Yes it is nasty viewing, but no more so than the limb-removal in Saw (2004) or the teeth extraction in Park Chan Wook's Oldboy (2003). I knew animals die in the process of food making – it is common knowledge. Vegetarian propaganda belongs in a film like Madagascar (2005) or Finding Nemo (2003) where children ponder the humane nature of eating meat, whilst realising that nature itself is fairly ruthless when it comes to hunger. The fact that the biggest indignation proposed unto the industry by this film is of the amount of animal feces going "undetected" in their products is certainly disconcerting, but underlines the weakness to truly devour this subject. It is edited, directed and written in such a pedestrian manner, that not only is there a lack of insight, there is none of the brio or genuine intrigue that Morgan Spurlock's superbly insightful, and utterly entertaining documentary Super Size Me (2004) garnered. Spurlock uncovered a plethora of grotesque truths about fast food that not only made you think about that kind of diet, but also offered a compelling cinematic experience.

It is after witnessing a film as disappointing as Fast Food Nation, that one appreciates a work like Thank You For Smoking (2006) all the more. Linklater has made a movie not just lacking punch, but spark too. Jason Reitman's film about tobacco lobbyists was a movie with similarly hackneyed message: think for yourself. It preached to its own choir much in the same vein is Linklater is doing here; only with verve, and a sense of humour, that more than made it worth the emission. Fast Food Nation is desperately lacking a humorous edge. There is none of that biting satire from Wag The Dog (1997), none of the cutthroat cynicism of Wall Street (1987) or the fluidity in Linklater's previous release this year A Scanner Darkly (2006). It even lacks the intelligence of Syriana (2005), which was not a particularly accomplished film. Instead what we have is an admittedly well-intentioned film, which lacks the wit, insight and storytelling to make this a worthwhile experience.

There's a tendency in films of this nature, of the Fast Food Nation kind, where you already know going into it what the message is. It's not quite exactly as immediately black and white as it might seem (at first), but then after a while it becomes much more clear. While filmmaker Richard Linklater doesn't make very simple statements like 'fast food will make you fat', he does try to push the message that the sort of machinery of corporation is similar to that of the assembly line, is what is crippling to those entwined in the circle of cheap product made from dead meat. Which is fine; I'm not one of those that think precisely along the lines of Bertolucci, who was quoted as saying that he leaves messages for the post office and not for film. However, I do expect that if a filmmaker wants to put forward the message- and boy does Fast Food Nation do that more than anything- to make the characters &/or story lines interesting in the dramatic framework. He achieves this, but only up to a point. Narrative focus and dramatic drive only come through much more effectively within the last 45 minutes, while the first half seems startlingly dull, or at the least meandering.

That being said, I did find elements here and there throughout the weaker section of the film interesting. There's even a spellbinding aerial shot of the seemingly unending field of cattle, waiting for the slaughter. But for the most part early on we're treated to the sort of set-up of the main story lines: a group of Mexican illegals (one of them, Sylvia, played well by Catalina Moreno) get picked up by a guy in a van, and taken to a 'Mart' in town, and go to find work. Most of the illegals find it at a meat-packing/grinding/whatever plant, where what is seen by a quasi executive type, Don Anderson (Greg Kinnear), is not seeing everything he thinks he is when shown around the plant. He meets with a couple of people, one environmentally conscious and protective of his land from corporations (Kris Kristofferson), and another who is cynical and not too optimistic (Bruce Willis, who has one of the best scenes in the film albeit with a speech attached). Meanwhile, as he goes into a Mickey's (ho-ho) to get a 'Big One' burger from Amber (Ashley Johnson), Linklater and co-writer Eric Schlosser also follow her tale of nothingness of the small-town teenage girl.

All of these stories interconnect at times, or are left to themselves. While one is actually intriguing and ultimately very sad, which is the Mexican immigrants tale (that sense of tragic exploitation going on that ends up finding a place in the 'Nation' sense of the word), the other two either spurt to a halt after a while, or just kind of go on aimlessly until the last few scenes. The former of those with Kinnear doesn't give him that much to do aside from listening to people talk, and on the phone talking to his family. In a way he could've had his own film as a character, like with Wally Wiggins in Waking Life, but on its own Linklater leaves him be after the first hour, and then coming to a wrap-around in a predictably dour manner in the end credits. Amber's story, on the other hand, is sort of the opposite- she is just a small-town girl living in a lonely world (as the song goes), and sometimes listening to idiotic plots to rob the Mickey's by his co-workers, while here and there figuring out the future for herself.

What's both fascinating and frustrating about the film though could be seen sort of from Amber's storyline, where you see scenes that are convincing both in characters talking like real people (ala Ethan Hawke's moments), but also having not as much to do with the real 'message' going across that one might think- that is until Amber joins up with the young Animal-rights/ecological brigade and goes to cut a fence down to let the cows out. This actually had a real pathos to it, and was even entertaining (probably against Linklater's own intentions). But it's not just the writing or how Linklater connects the stories together. Acting wise it's hit or miss- Moreno is fantastic in a role that ends her up seeing the actual slaughtering of cows (which is staggering, whatever you think about serving meat in fast food). But the huge ensemble either gets their little moments well like Willis or Hawke, or either 'phones it in' like Kristofferson or just outright sucks like Lavigne. There's even a convincing one-note turn by the sleazy, pig manager of the assembly line job (I forget his name), but he too only get to have his character do what's required in the script.

As I walked out of the theater I realized that this wasn't at all a bad film, in fact it's a a pretty decent effort at dramatizing in small-town/big-ensemble fashion what it is to have the ugliness of consumer productivity. But that I also found it to be, of the films I've seen of his so far, my least favorite of Linklater's, which goes to show how strong a work he can still deliver when when not working at full throttle. And it's a little ironic considering how much of a success I found A Scanner Darkly to be, possibly coming closest to my favorite of his, and how both films take on a specific message to the audience, but one accomplishes it by basing it around characters and a really tightly-knit storyline and style that is consistently engaging, while the other is content to hop around from malaise to shock to whatever. Grade: B

I read some of the comments made about this film. It does stay at a very superficial level and leaves the audience a bit "hungry" at the end (but not hungry for meat!). I would have wished for more insights - going deeper into the subject.

I saw some comments about the poor acting and I disagree. I think that all actors had a part and is was nice to bring some stars like Bruce Willis and Ethan Hawke.

I rent the DVD and I watched the special features which contain 3 episodes of "The Meatrix", starring Moopheus. The folks who created this cartoon delivered the same message as "Fast Food Nation" in less than 15 minutes - I learned as much and it was fun! I highly recommend.

This is a difficult film to watch if you are as tired as I am of being ashamed of this country. But maybe, as the film itself says, "The bad guys win until they don't." So go and see it.

It's well done, with an excellent cast, a reasonable script, cinematography that is occasionally better than you wish it were, and excellent editing. It's a complex film that sets out to tell a number of stories that it believes are inextricably entwined... and succeeds pretty well in doing that. It deals with a number of themes and threads ... social, political, and "human stories" ... and connects them all to a process we have collectively enabled ... the high jacking of the food we eat as well as the culture and economy that should nurture and sustain us ... and instead leave us fat and still hungry.

Warning to those who love animals, other humans, and may not be sufficiently desensitized to violence and gore .... you will never eat a hamburger again after seeing this film. You might even go on to question chicken. And you will lose any illusions you might have cherished in the past about the extent to which the industry that sells us this crap goes on to affect the lives of people across the Americas.

You may not enjoy watching Fast Food Nation, but you should make the effort to see it. And, you should make it a point to take at least one person you love that has been eating this kind of junk. You will have done your good deed for the day ...