Outfoxed: La guerre de Rupert Murdoch contre le journalisme

When I was at university, it was the left-wing politicians who spun the best propaganda. They wore cooler clothes, had better slogans and made up bright snappy posters satirising 1950s domesticity (in itself a form of propaganda). But if 1967 film The Battle of Algiers is a training manual for terrorists, consider Outfoxed, the new documentary about Rupert Murdoch's Fox News cable channel, a how to for right-wing misinformation.

Rupert Murdoch is up-front about his goals for Fox – America's most watched cable network – to promote conservative values. Outfoxed: Rupert Murdoch's War on Journalism demonstrates just how fundamentally this distorts the truth, misinforms the public and compromises the integrity of any journalist employed by Fox news. Government surveys show that of all news consumers, Fox viewers had the most inaccurate perceptions of the truth – for example one-third of them believed that weapons of mass destruction were found in Iraq.

Fox's slogans include "Fox News – Fair and Balanced" and "We Report – You Decide". Does the second one remind you of anything? That's right, the ABC's CNNNN, who more accurately transformed the slogan into "We Report – You Believe". I never realised that CNNNN's Firth Factor had a real-life counterpart, Fox's The O'Reilly Factor, and was nauseated by Bill O'Reilly. He's the most biased and aggressive shock jock I could envisage, who disrespects the truth and annihilates any guest who dares disagree with him. In comparison, Jeff Kennett in his heyday was as innocuous as a little fluffy kitten. In the US, most Fox viewers wouldn't even understand that CNNNN is a comedy.

Outfoxed is an argumentative essay rather than an impartial examination of the truth, but considering the propaganda machine it's taking on, how could it be otherwise? What's so impressive about this film is its pace. In a rapid-fire 77 minutes, filmmaker Robert Greenwald interviews dozens of former Fox employees, media analysts, and intersperses it with Fox footage to prove his points. Not only is the film jaw dropping, but it's as entertaining and shocking as anything the Fox behemoth could pump out. It made me cry. *****/***** stars.

This documentary confirmed my worst suspicions about Fox "News". As a European in the US I was shocked to watch biased, unresearched vitriol spew out of a channel which then sanctimoniously called itself a news channel. The documentary shows employee after employee confirm what most in the industry already know. Interference with news content, selection and misrepresentation of news content, presentation of opinion as news content. Murdoch makes Citizen Kane look like a saint. Unfortunately, this is not a movie, it is for real. It is not much of a democracy when one man (Rupert Murdoch) can decide the presidency of the United States. (And he not even a US native).

As with FARENHEIT 9/11 (2004), I will split this review up into two parts. One, the technical part, and two, the political part.

The movie itself is well made, even though the first 20 minutes or so have a bit of sloppy editing. Too fast clips make the text a bit hard to read. The interviews are often cut, which can be seen as a "shift" in the interviewees position, but this is not always clear. Usually, when making such editings, you make a white flash to indicate that you have omitted some words from this interview.

Particulary in this movie this is very important, since the whole issue here is FOX's use of the words "fair and balanced". This documentary however isn't fair and isn't balanced, but then again, no documentary is. The moviemakers doesn't use, or even pretend, to say that this documentary is "fair and balanced", so they might get away with it, but I still believe they should make these things a bit clearer to the viewer.

Second, I must say that the length of the film (approx 1 hour and 20 minutes or so) is perfect. It is not too long and not too short. The moviemakers get their point through and in a very good way.

Where other filmmakers usually spend too much film on themselves, these guys let the FOX's material speak for itself. And does it work? Oh yes!

This film is so hilarious sometimes that one can only wonder if ANYONE with an IQ over 80 can take this O'Reilly guy seriously. He is a total jerk and treats everyone like trash, and most of what he says himself is either "shut up" or some lies. The fun part is the way this material is edited, since we can actually tell for ourselves that O'Reilly IS lieing. I had the most fun with the O'Reilly parts, but he is quite a character to make fun of too. Not much is needed, you just have to watch him and hear him and you begin to laugh. I haven't watched FOX "News" so I was stunned over the fact that they have someone that is so ridiculus on the air. O'Reilly is so embarrasing that if I was related to him in any way I would change my name.

The other part of this review, the political part: Obviously this movie is made and released in good time before the 2004 election. And it is quite obvious that the makers of this film doesn't like Bush, and that they like Kerry. With that said, I believe this film will hold better after the election than, say, FARENHEIT 9/11 will. This film will still be important after the election, and I think that is this movies strongest point.

It is quite clear that the techniques used by Murdoch in his FOX "News" channel is in many ways the same techniques Joseph Goebbels used when he was working for Hitler back in the 1930's and 1940's. Similarities like censorship, bashing of political sides they don't like, use of symbols, use of fear. I am not saying here that Murdoch or anyone associated with FOX are Nazis - I just say they use the same techniques to get their propaganda through.

And it is propaganda. Watching the FOX "News" material is quite shocking, especially the parts which deals with hard subjects like 9/11 and the Iraqi war. Not counting O'Reilly here (because no one can take that guy seriously anyway), the rest of the FOX "News" staff seems to give quite a good impression. This is where it gets dangerous, since they are literary saying the same things that O'Reilly does, but with a calm and intelligent voice that can't be ignored.

Murdoch and the Italian PM Berlusconi has also some interesting similarities. Even though Murdoch can't create his own laws, he seems to have a strong link to the US Government (especially if there is a Republican as President) which kind of grants him this power anyway. That is, of course, not free press.

And if the FOX "News" channel just said that they were Republican or Conservative or that they said that "we support Bush - not Kerry", then there would be nothing wrong with this, or at least very little.

But when FOX uses the words "Fair and balanced" and even have this as a logotype used in their shows and on their website with the impression that it is a registered trademark (!) - THEN it is something really wrong. That is actually a lie, and when a news network lies about something, what parts of what they say is true?

Obviously this is FOX' view. Intelligent people can, as FOX say, "decide" for themselves. And last time I was in the USA I only met intelligent people, so I wonder... Does anyone really take FOX seriously?

I give this documentary 8 of 10. It is interesting, fun and will still be an important film after the election. It is not perfectly edited and have some other issues, but overall, it is a good film that I hope many people watch, even if you don't agree with the point of view.

Outfoxed does an excellent job of diagnosing why people talk so much about the Fox News network. For while Fox has some of the highest ratings of any of the news networks, it is also commonly criticized for its not so "fair and balanced" programming. It is chronicled in this film how Fox succeeds in bringing in the viewers the same way that best-selling polemics and political talk radio do, they serve up to their audience heroes and villains. This method is so effective because the major issues facing this country and the world are generally very complicated, and require a reasonable amount of background information in order to make a sober judgments. However, most people have neither the time, nor the inclination for anything like that. Most do not follow politics to learn, to be challenged, or to take action, they simply want to feed their outrage. If their anger about the world around them can be explained away by blaming the people they already have ideological differences with, well that's just awesome. So, they often take refuge in the consistent, simplified, outrage-inducing commentary of their oh-so familiar talking heads. This, to me is the essence of Fox News. From its on-air discussion groups, to its choice of stories, as well as its evening talk shows, it is all about spoon-feeding people with stories of heroic conservatives, fighting to strengthen America against its enemies, both foreign (terrorists) and domestic (liberals). The film demonstrates how Fox news achieves this through a steady feed of news reporting that is highly regulated, intentionally biased, and aligned around a predetermined ideological slant.

As far as I'm concerned, to explain the behavior of FoxNews by saying that it is simply "standing up for the conservative perspective in a sea of mainstream media liberalism" as many conservatives do, is highly misleading. I believe one can rightfully stand up for any perspective they want, just so long as they aren't forced to resort to dishonest, intentionally biased reporting in order to make or bolster their case. In Outfoxed, director Robert Greenwald makes a very compelling case that Fox News, in the interests of carving out that niche for itself, does that far more than the other news networks.

However, since it is exposing the methods of a successful conservative organization, the conservatives who hear of Outfoxed will most likely write it off as nothing more than liberal propaganda. That to me is the ultimate problem with the polarized American political scene. Just about anyone who would be interested in the subject matter of this film as politically oriented as it is, has probably already made up their mind about Fox News one way or the other.

'Outfoxed', directed by Robert Greenwald is a documentary examining the institution known as the Fox News Channel, a cable news network that is as fierce in its conservative agenda as it is about denying said agenda. Greenwald dissects the channel and disproves their credo 'Fair and Balanced' with interviews by former Fox News employees, media watchdog groups, anonymous sources and plenty of Fox's own footage. Through these various sources, Greenwald aims to prove that the obvious conservative slant that poses as 'fair and balanced' is the king of the mountain on a dangerous slippery-slope.

In 'Outfoxed', Greenwald more than backs up his assertion, and is able to do it with an obviously low budget. (You have to love the Power Point-esque captions and scene breaks) But the most compelling aspects of the documentary are the interviews and footage itself. Because of the near-dictatorship status of its owner, Rupert Murdoch, there is an obvious sense of danger surrounding the former employees who appear on camera; because it is clear that their current jobs could be in danger just for speaking out about the proceedings at the channel. This fear is most exemplified by the three former employees who not only refuse to talk on camera, but won't talk unless their voices are obscured as well. Probably the best coup was getting veteran journalist Walter Conkrite to speak out on the subject, because even his brief time on the screen lends a definite air of respectability and trueness to the subject. Of course, the footage is amazing, particularly the pieces on Bill O'Reilly. Not having seen Fox News (I chose to ignore it in the past) I knew he was a blowhard by reputation only, but watching the way he treats his guests was enough to make my blood boil.

The film 'Outfoxed' was made with the help of various grass-roots organizations; one of them being MoveOn.org, and the last ten minutes of the film examines what the average outraged viewer can do to take action against this kind of dirty journalism. Without seeing the film, one could construe this as an unnecessary addition, or a 'bleeding heart liberal' moment, but once one looks at the ramifications of the actions of the network, particularly in this fairly precarious political climate we exist in today, I very firmly feel that the call to action was not only warranted but necessary. I watched the film twice in one afternoon because, after being completely outraged the first time, I had to take it and show it to my boyfriend a couple of hours later. While there were times I was so aghast at the lies and dirty journalism I laughed, the truth is that this subject is anything but funny, and 'Outfoxed' is a good, (and short) documentary that should be watched, particularly by Fox News Channel viewers. 7/10.

Shelly