Mayor of the Sunset Strip

If it hadn't already been used, a perfect alternative title for a movie about Los Angeles DJ, Rodney Bingenheimer might have been Almost Famous.

Listen to how Alice Copper describes Bingenheimer: `He was accepted by the Rolling Stones, he was accepted by The Beatles, he was accepted by The Beach Boys…' This slightly unflattering choice of words is significant. Not `was friends with,' not `hung out with,' not `partied with,' but `was accepted by.' One critic called the documentary Mayor of the Sunset Strip the greatest rock & roll movie ever made. I'd have to watch Stop Making Sense and The Velvet Goldmine again before I could make that commitment, but in my opinion, Mayor isn't even about rock & roll. It's about fame, or the proximity to fame. It's about acceptance.

Rodney Bingenheimer's greatest achievement is that, for a generation, he introduced the most influential artists in modern rock to America radio. His second greatest accomplishment was his ability to be accepted. So many larger than life personalities try to force themselves into the spotlight. Meanwhile, quiet, shy, unassuming Rodney Bingenheimer has lived at the edge of the spotlight for his entire adult life.

Pamela Des Barres (who appears in the film) is arguably the world's greatest groupie. Bingenheimer is probably a close second, despite the handicap of being male (being a groupie, like being a fashion model or porn star, is one of the few pursuits in patriarchal society where being male is a handicap). But, while Des Barres is a pop icon, published author and happily married to former rocker Michael Des Barres, Bingenheimer is single, lives in a modest home with tattered furniture and has a once-a-week, 3 hour late-night radio show.

George Hickenlooper's Mayor of the Sunset Strip is a thought provoking look at Los Angeles and the thin but often uncrossable line between `the famous and the not so famous.' From its opening it seems to ask the question, why is one of the most influential men in American radio not a household name, when so many less deserving souls (cough-Carson Daly-cough) are. From the first frame of the film, I found myself sizing Bingenheimer up to come up with an answer. He's a short, skinny, funny looking guy. He's got what you'd call `a great face for radio.' However, he doesn't have a radio voice and after twenty years on the air he has not developed a radio persona. Perhaps this is why he will never reach the heights of Wolfman Jack, Kasey Casem or Rick Dees (yes, I just used `heights' and Rick Dees in the same sentence. No small feat). He lacks the authority of a Kurt Loader and perhaps was just born too early to take advantage of MTV, the network that can make less-than-handsome music aficionados like Matt Pinfield into TV personalities.

Over the span of the film, we see Rodney with the likes of Oasis, No Doubt, Mick Jagger, David Bowie, Coldplay and Cher (who Rodney says was like a mother to him, although she looks remarkably younger than he does. Hmmm …). Many of these artists and many more credit Rodney with being the first to play their music on American radio. In photo montages we see old stills of Rodney with Elvis, Jimi Hendrix, and Bob Dylan, to name a few. We see film clips of Rodney with Jerry Lee Lewis, The Mamas and the Papas and John Lennon. The list is so impressive; if you saw it out of context you'd swear the pictures were fakes. The diminutive Bingenheimer often looks matted into the footage like Woody Allen in Zelig or Tom Hanks in Forest Gump.

Before the credits roll we will see Rodney betrayed by his best friend. We will see his unrequited love for a young girl who insists they are `just friends.' In one humorous and painful scene, we see his estranged family searching the house for pictures of Rodney in desperate attempt to look less estranged. Throughout the film two seemingly opposing questions dominate: With all these famous friends, why isn't Rodney more successful? And, why did all the famous people gravitate toward him to begin with?

In the end, perhaps the fact that Rodney Bingenheimer couldn't parlay his access to the rich and famous into wealth and fame is not the tragedy of Rodney Bingenheimer. Perhaps the fact that we find anyone who doesn't cash in on their proximity to fame tragic is the tragedy of America. Rodney Bingenheimer is our inner geek, the star-stuck autograph hound in all of us. Hickenlooper's film holds up a mirror to a celebrity obsessed culture, a culture fixated on something 99.9999% its members will never experience. Perhaps this is the tragedy of all our lives. After all, as bad as we may feel for Bingenheimer, the fact remains: WE are watching a movie about HIM, a movie in which he is hanging out with David Bowie, and we are not.

A few months ago, while awaiting my late-night food at *that* deli in Hollywood, I went up to a seated Rodney Bingenheimer and told him straight up: "'Mayor of the Sunset Strip' is one of the most important films I've ever seen." Emphasis on the word "important". I then explained why, and he just smiled, closed his eyes and nodded.

Less an indulgence in the overplayed phenomenon of "celebrity", this film is much more of a (rare) viewing of notoriety's seedy, cultist aspects under modern capitalism. In an age when "fame" and "celebrity" are their own forms of hard currency (E.G. invite a known celebrity to YOUR party -- whatever the occasion -- and see how many people RSVP within a matter of hours...), this is a film worth studying. The Yale-educated director, who not ironically directed "Hearts of Darkness", shrewdly turns the subject of Rodney Bingenheimer's literal 'staying power' in Hollywood into an entertaining and thought-provoking look at FAME AS A DISEASE. When the film is viewed under this poignant and increasingly relevant context, then Rodney really isn't that different from anyone else in America (or hyper-consuming Western culture in general). Nope, no one ultimately cares that you ran into Paul McCartney once in your twenties, but you'll keep mentioning it anyway...because you *matter*!!!

I watched the film on DVD (the preferred format, considering the variety of interviews in the "extras" portion) again after a yearlong lapse from my first viewing, only to further absorb its potency on the above-mentioned. A telling and strangely comforting aspect shown is the palpable discomfort on the faces of certain demonstrably lifelong insecure hyper-celebrities (Cher, Brooke Shields, Liam from Oasis) over talking about Rodney, their mercurial lives and ultimately, how they view "fame". One senses that, even if after attaining that much "acceptance", that you're still not comfortable in your own skin, then it's best not to carry as much celebrity currency in your pockets in the first place when - God Forbid -- you'd have to ever pay some of it back to those who've helped you attain it along the way.

Not all of the film's included luminaries came across in such fashion, however -- Ray Manzerick, Gwen Stefani, Nancy Sinatra, Elvis Costello, Brian Wilson and David Bowie more or less stayed clear of such forced sincerity (read: barely contained cringing) in this film. And yet, I'd be lying if I said that all of the awkward celebrity posturing wasn't the most entertaining aspect of the film – yes, even more so then simply the presence of the celebs who appear.

Brooke Shield's interview in the DVD is akin to an actual cognitive behavioral therapy session, where she relates how she's (supposedly) overcome her past nagging needs for acceptance. This caveat is telling, considering her much publicized postpartum depression (E.G. newborns don't know how to adore "celebrity" on cue, hence potentially magnifying the neuroses of past rejections felt by such otherwise "me-first" celebrities during, say, all-night baby crying sessions).

Author and 'fame expert' Leo Braudy is featured briefly commenting on the nature of fame and the public's obsession with it, concluding that he doesn't know who Rodney Bingenheimer is. I would've rather included authors Richard Schickel or Tyler Cowen (the latter an economist), who would've provided better insights without the added flippancy. Ironically (or maybe not so, considering the difference between having BEEN in the fame trenches versus simply writing about them), Rodney's darker trenches mate and alter-ego Kim Fowley actually sums up fame better than does Braudy with a nutshell synopsis of what drives people to seek fame, or the famous. Fowley accurately diagnoses Rodney and everyone else in Hollywood -- in itself worth watching the movie for, especially because Fowley illustrates the wacky, surreal and even palpably evil accumulation of frothy on-the-edges-of-fame excess that isn't limited to just the non-Wilshire Blvd. (read: corporate) entertainment industry, but sums up fame's very heart and that industry's core.

The film also shrewdly (and deservedly) shines a subtly dismissive light onto "alternative radio" juggernaut, KROQ, which is now to 'cutting edge' and 'fidelity to founding visionaries' what Alice Cooper was to 'subtlety'. KROQ DJ Jed the Fish's summing up of KROQ's essential value of Rodney Bingenheimer as more or less irrelevant to modern musical trends is tactically contrasted by the director with a brief yet accurate portrayal of KROQ's core current audience -- sweaty, tattooed, violent, soul-less subhuman Huns who urinate openly at concerts and grunt to hackneyed noise passing as their distressingly elected life anthems.

The viewer stumbles upon something: Being that "fame" has created its own marketplace, it's obvious that Rodney has a unique talent that can be shopped around (to Indy 103.1 or satellite radio, for instance)...away from a midnight to 3:00 AM slot on KROQ. Yet, because of the uniquely demonic characteristics of cut-throat, increasingly commercial yet still elusive Hollywood, one then realizes possibly why the less opportunistic 'good souls' (to quote Starsailor) like Rodney don't have agents shopping their said talents around: Despite not retaining any known instrumental or singing talents, a "radio-friendly voice" (Jed the Fish? Swedish Eagle? Adam Corolla?!?) or Teutonic good looks, still, at least Rodney is not a hack.

I'd make this film required viewing in suburban high schools as well as in college courses involving media or cultural studies, sociology, psychology, the arts and/or the humanities. Best to cork that genie in our tortured youth before 'groupie-dom' tries to compensate for their disturbingly growing lack of self-esteem...

With that said, God Bless Rodney Bingenheimer.

Nothing says more about LA or its much maligned Hit-Driven Radio than Rodney Bingenheimer.

He personally broadcast inspired musical choices on KROQ, his cutting edge decisions to play breakout bands, his warm dedication to Rock N' Roll in the face of fast cash that was always "within his grasp".

I think every young guy of 18-24 wants the "Rodney life". Babes, rock , free music, speedy lifestyle... wow--he had it all !!!

...but it all comes down to the thin brown ashes off the side of a boat in the English Channel. A rare naked moment for Rodney when he's finally "sending off" his Mother. All of a sudden, his edgy life feels empty.

In 1979, when I hit L.A. , Rodney on the ROCKS was the best Saturday night show on radio. What is really great, is that rare magic spikes comes through the classic Rock icon images like the pasty multiple facelifts of a monotone Nancy Sinatra, who can't move her lips.

In the '80's and 90's, his influence on generation(s) of young music fans was unparalleled. Mind you, he has the worst voice ever created for radio. Now, he's faded to a Doctor Demento cult figure that seems more tragic than I would like.

Rodney seems lost and now a little desperate around the edges.... (What does he do besides work 3 hours a week??)

The documentary is brilliant.... How many documentaries have a bad guy that you love to hate--- Kim Fowley-- the Human Canker Sore. (Mr. Fowley claims no drug use but keep inhaling and touching his nose?!? I suspect he might end up on a free guest spot for "Six Feet Under") I'm kinda glad to have NEVER met Kim Fowley in person. Even his video presence is a little freaky.

And... Rodney is never judgmental to anyone... probably a more human flaw when it comes to the Fowleys of this world.

So who is this Rodney Bingenheimer? One can describe him as the "Mayor of the Sunset Strip," but in my opinion, "King of the Groupies" is more accurate. If you live in LA, you may be somewhat familiar with him due to his radio show. If not, you're still going to love this film if you're at all a fan of rock and roll music.

"Mayor of the Sunset Strip" is sort of a cross between "Zelig" and "This Is Spinal Tap," but unlike those pics, this is a not a mockumentary...Rodney Bingenheimer is a real guy. And there isn't a famous rock musician with whom he hasn't hung out, or been photographed. Lest you think this guy is just some kind of a Photoshop genius who never actually met Lennon, Bowie and the rest...well there are plenty of folks out there who will corroborate his life story. And these folks are featured in this documentary...everyone from Deborah Harry to The Doors' Ray Manzarek, plus the most famous groupie of all time, Pamela Des Barres (and I must admit that when I was 15 years old and read "I'm With the Band, I so wanted to be her).

Rodney began his career as a professional hanger-on when he got hired to play Davy Jones' double in "The Monkees"—although aside from the height and hair, he really doesn't resemble Davy Jones at all. However, Rodney was somehow able to turn this 15 minutes of fame into four decades at the top (or outskirts, depending on how you look at it) of LA's social scene. Little 5'3",100 lb, not least-bit handsome Rodney propelled himself into a world where he knew every rock and roller, and they all knew him (I, for one, am convinced this is due to the fact that, next to Rodney, celebrities could feel good about themselves by appearing taller and more attractive). By the time he opened his famous "Rodney Bingenheimer's English Disco" in the early 70s, Rodney was apparently, as we learn in the film, getting more girls than even Robert Plant. And when Michael Des Barres speaks of Rodney's success with women, he declares that the guy had a "posse of p*****." This fact is remembered fondly by the beyond middle-aged Rodney in the film…I found that scene particularly hilarious.

By the time disco music actually became popular in the latter part of the 70s, Rodney wanted to close his "English Disco." He had long since moved on to punk rock, worshipping the likes of the Ramones and the Sex Pistols. In the 80s, Rodney was able to establish himself as a DJ who brought the latest and greatest music to Southern California. Without a good radio voice, Rodney was able to turn his knowledge of the music into a paying job. Fast forward to the 90s, and we see Rodney, looking like a 60-year-old in a Paul Weller wig, still seemingly at the top of the rock and roll ladder, hanging out with the likes of Coldplay and Oasis, the latter he claimed to be playing on the radio when their music was still only available on tape (Well, I personally happen to have seen Oasis play very early on in a small club with only about 100 people in the audience, but I digress…) From the very beginning of the film, we see that life is getting tougher for Rodney. For one thing, it's hard to make a living when you don't have any particular skills, and your claim to fame is that you know (or used to know) a bunch of famous people. That's the tragedy of it.

All in all, it's the little things that make watching this documentary so entertaining...from the conversations in Bing & Zelda Bingenheimer's garishly decorated California home, to the scenes of Rodney driving around LA in his tres uncool automobile. Then there are the scenes of Rodney's friend Isadore Ivy singing his ode to Jennifer Love Hewitt, and his other friend, Kim Fowley(?) discussing the amazing sexual capacity of the male organ. Anyway, you can easily forget, while watching this movie, that Rodney Bingenheimer and the weirdos around him are not fictional characters. And that's what makes it all so chuckle-inducing.

In closing, it's films like "Mayor of the Sunset Strip" that are exactly the reason I enjoy watching documentaries so much.

If "Mayor of the Sunset Strip" were not a documentary, no one would ever believe the story it tells. The film chronicles the life of Rodney Bingenheimer, the L.A. DJ who helped to launch the careers of many of the most influential bands in rock music history. However, if you're expecting Rodney to be a dashing, high-powered music exec with loads of cash and garages full of fancy sport cars, think again. He is, in fact, a painfully shy and unassuming man who seems totally out of place in the celebrity swirl of which he became so integral a part beginning in the 1960's. This is what makes his story and the film so fascinating, for who could have imagined that this gnomish young lad from Mountain View, California - essentially abandoned by both his mother and father and rejected by his peers - would somehow manage to make himself the center of attention for some of the greatest rock celebrities of the 1960's and '70's. Everybody who was anybody knew and adored Rodney, and, after he landed a gig as DJ at L.A.'s KROQ in the 1970's, he gave many struggling alternative artists their first real toehold on the radio, playing their records at a time when no other disc jockeys would touch them. The bands who practically owe their careers to Rodney Bingenheimer include Blondie, the Ramones, the Sex Pistols, the Runaways, the Go-Go's, No Doubt, Coldplay, and many many others.

As a documentary, the film, written and directed by George Hickenlooper, takes a fairly conventional approach, combining images from Rodney's life with interviews by celebrities, relatives and friends commenting on him both as a person and as a phenomenon. The film provides a virtual who's who of some of the biggest names in the music business stepping up to the camera to have their say, most of it highly complimentary to the subject. Indeed, almost to a person, the interviewees talk about what a sweet, lovable guy Rodney is and how hobnobbing with so many celebrities has not diminished his innate humility and decency as a person. There is one moment in the film when Rodney allows his anger to get the better of him, but, most of the time, he comes across as a goodhearted, almost passive person who is surprisingly inarticulate and - one senses - not all that comfortable being the subject of a documentary. The film achieves a poignancy and sadness in its latter scenes when we discover that, despite all this notoriety among the glitterati in Hollywood, Rodney lives a rather isolated existence, never having found that one true love with whom he could settle down and make a life. In fact, the movie makes us question whether fame - or even proximity to the famous - can ever really lead to a happy, successful life. It's a lament we've heard many times before and will hear many times again.

"Mayor of the Sunset Strip" provides us with a kaleidoscopic view of the L.A. music scene from the mid 1960's to the present. Rodney's life becomes the forum for reliving all those exciting moments in which this parade of beautiful and talented people came to define the culture and eras of which they were a part. The film has an almost "Zelig" quality to it, as Rodney is photographed standing next to virtually every important rock artist to come down the pike in the last four decades.

I must admit that, even after watching "Mayor of the Sunset Strip," I still don't claim to understand how Rodney achieved everything that he did, and maybe no film could ever really capture that magic alignment of elements that made it possible for a shy, insecure young boy from a broken family - yet a boy with dreams and an abiding love of rock 'n roll - to play such a crucial part in music history. I guess you had to actually be there to really understand it.

My own experience with Rodney Bingenheimer is an extremely modest one. I once stood behind him while waiting to board a flight from San Jose to Burbank. Few people in the crowd seemed to know who he was, but an attractive young girl, obviously interested in pursuing a career in music, approached him and politely engaged him in conversation. Rodney, despite the fact that he could have simply ignored her advances and begged for privacy, instead turned his full attention to what it was she was saying, smiled demurely at her compliments, and offered her an opportunity to perform for him when they got back to L.A. It's that Rodney Bingenheimer who comes through in the film.