The Prime Gig

I love movies that feature clever scams. The cycle started with "The Sting" where the audience was no longer in the position of observer but was surprised to find that it had also been conned.

David Mamet has often visited the genre with the clever "House of Games", the intriguing "Homicide", the interesting "The Spanish Prisoner", and the very ordinary "Heist". Ridley Scott does it justice with "Matchstick Men", but not everyone can pull it off as the derivative and self-satisfied "Confidence" demonstrates.

"The Prime Gig" is one that gets it right, and it features Vince Vaughan in a role that stands comparison with his Jeremy Grey in "Wedding Crashers".

The movie takes a look inside the world of telemarketing. Our worst fears about the industry are realised when many of the techniques are revealed. The ethics of the sales people in this movie seem flexible at best or as one of the characters says, "The problem with telemarketing is that it is fundamentally evil because it is set up on selling some people some bulls*#t they don't need".

Pendleton 'Penny' Wise (Vince Vaughan) is a hot telephone sales guy. He shares an apartment with his physically handicapped friend, Joel (Rory Cochrane) who he also supports financially. When his current job ends abruptly, Penny gets the chance to work for Kelly Grant (Ed Harris) - a high end operator who is putting together a sales team, a room, to sell shares in a newly discovered gold mine.

Although Penny is not as overawed by Kelly Grant's reputation as his colleagues, he has a slow start. Finally, Penny gets into his stride and outsells everyone on the team, earning a fortune in commission. However, he complicates his life and compromises his relationship with Joel when he falls for Caitlin (Julia Ormond), Kelly Grant's girlfriend. Although Grant seems to accept the situation, we begin to wonder if Penny has dialled the wrong number.

Ed Harris is superb as usual and Julia Ormond is suitably enigmatic as Caitlin, but this is Vince Vaughan's movie. He lives and breathes his role as Penny. He brings his familiar screen persona to the table - the big, reassuring guy, quick with a one-liner who is not easily fazed. He's the one others look to when things go pear-shaped. However, Vince Vaughan has built a nicely rounded portrayal on that familiar character. Penny does have a conscience, and draws the line at ripping off vulnerable old ladies. He is also loyal to his friends - especially Joel.

The movie ends on a slightly ambiguous note. Although Penny thought he had the answers, he learns some lessons about human nature and human greed including his own.

"The Prime Gig" is a movie that seems to have got lost in the shuffle but it's a great little discovery, and is full of surprises; it's definitely one call worth answering.

I once worked for an old line telemarketing company. I was the guy who trained sales people, not telemarketers who read scripts. I was also the guy who filled phone dialing consoles with scammers when it came time to bid contracts, scammers being the type of people I could not hire for anything other than contract bids. Scammers are good. If you take a deep breath, they can close a sale on that. So, movies like The Prime Gig and Glengarry Glen Ross are fascinating because, if you pay attention, you'll get to see things that most people never get to see, never mind believe.

The Prime Gig is well done and more than real enough for those who like stories about scams. The acting is good and there's an absence of melodrama. Everything is done straight up. Movies like this are difficult to end but here we are given a real life ending. The ending works. The movie works. I very much enjoyed it.

As someone who used to work in a telemarketing gig in Las Vegas (two months of my life I would rather forget about), I can tell you that the first half hour of "The Prime Gig" is the most realistic look at telemarketing ever filmed. The look, the feel, the characters and the situations all ring incredibly true.

One of those characters is Penny (Vince Vaughn), the best salesman in this small time operation. He is the typical big fish in the little pool, but the title promises that he will soon achieve the big time. Of course, he does move on to a "prime gig," and this is where the realism of the movie breaks down. But becoming less realistic doesn't mean the movie becomes less engaging. As much as I enjoyed the first 30 minutes, the last hour is pretty powerful itself.

Two things sustain this movie and make well worth watching:

First, the acting. Besides Vaughn the cast includes Ed Harris, Julia Ormond, Wallace Shawn and George Wendt. All are excellent.

Secondly, at the heart of this movie is a morality tale. Director Gregory Mosher has peered into the depths of the American telemarketing industry. He has looked at the small time operations and the prime gigs.

And what he has found is disturbing. He has found a greed that does not care who it hurts. A greed that will rob an elderly woman of her life savings without a second thought. A greed that will rip off employees as easily as customers. The ending of this movie may be predictable, but it is still very powerful.

So while others on this site have bashed this movie, pay them no attention. You will love "The Prime Gig." Trust me! Hey, would I lie to you? Just give me your trust, and I won't let you down!

Knowing the subject matter of this film - shilling fraudulent "whatever's" in a boiler room - I assumed it would follow closely in the footsteps of David Mamet's incomparable "Glengarry Glen Ross" (as was the case in the over-hyped and disappointing "Boiler Room"). Almost immediately, however, it becomes apparent that such is not the case. While "GGR" gave us stark images of the salemen's desperation in the context of their work, "Gig" delves completely into the life of Pendleton (Penny) Wise, played by Vince Vaughn. It is in showing the emptiness of his entire existence - and not just his work life - that one can see how susceptible he is to the machinations of the almost mythical Kelly Grant (Ed Harris), and his partner Caitlin Carlson (Julia Ormond). From his shabby apartment to his touching relationship with childhood friend Joel (Rory Cochrane) - who is, in spite of or because of his physical handicap, an even bigger loser than Wise and all of Wise's foundering sales cronies - you know he is destined for littler and worser (hey, if Shakespeare can use it, so can I) things. Wise is, as Grant puts it, "a big fish in a little pond." His ego won't let him believe it, but ultimately experience is a hard teacher. For those who just like Harris' style, you won't be disappointed. And Ormond does manage to sum up far more emotion than she did in the pathetic "Sabrina." But it is Vaughn, as stoic as Sheriff and as cynical as Trent Walker, who draws you into his character and keeps you from guessing too far ahead. The movie is worth watching just for the last five minutes or so, from the time Grant claims, "I'm not a closer" to the rolling credits. You'll think about this one for quite a while after viewing. And that's a good thing.

This is a great movie with a great cast however Vince Vaughn gives perhaps his best dramatic performance to date. Unlike Will Ferrel, Vaughn can do both comedy and drama.

This is a great movie thats shows us the real sleazy and corrupt world of telemarketing. In fact if your a telemarketer watching this film , youll probably be mad since it exposed your corrupt jobs!! lol

Vaughn plays Penny Wise, a small but great telemarketer who knows how to con people into making sales for his cheap company.

Eventually a bigger telemarketing scheme headed by the character of Ed Harris wants to use Penny's "skills" in this area to pull of a Million Dollar scam.

Meanwhile Penny's friend is out of work and relies on him for support.

Penny is caught in a corner, work with this rich white scoundrels to steal millions and sell his soul to the devil , so to speak, or do the right thing?

This a great movie about moral dilemna and what you really do if you really had to put your money where your mouth and live up to your own idealogies.

All the performances are great and the movie, doesn't really tell you what Penny's "final decision" will be until the 10 minutes he "goes along" with the scam and looks like he will do it with the rest of them.

Highly recommended.