I've been a fan of L7 since 1992 (admittedly, thru their major-label exposure), and was surprised to see this video for sale at the local chain-music store. I was even more surprised when I saw that it was distributed by K Records, a classy but definitely non-major label. I soon found out that L7 had left the majors and started their own label, which is always a "Good Thing" (TM) with underground music.
This video seems to be a funny indictment on the major-label scene, as well as an apology for their having been on a major. Whatever the case, it's a fun ride for those-in-the-know, although it may be a bit perplexing and unentertaining for people only now getting on the L7 bandwagon.
The video is decidedly low-budget... very Richard Kern like. 8mm film is the rule, and the acting is atrocious. But, that's the whole point. L7 aren't actors- they're musicians who want to rock out, and not be burdened by the requirements and excesses of celebrity and contracts. The high points are definitely the live sets; L7 plays their standards, as well as new songs from the Beauty Process. The intervening comedic bits are funny the first few times around, but can be fast-forwarded through without fear of losing any kind of narrative thread.
In short- it's about time we get an L7 videocassette, and this is a promising side-gig for Krist Novaselic.
