Fureur primitive

Remember "28 Days Later"? You know, that movie in which a viral outbreak is caused by a diseased primate and dumb environmentalists? Well, it seems like Italy got there first with the 1988 movie "Primal Rage."

Dr. Ethridge (Bo Svenson) has been working on a new experiment on baboons that's supposed to heal damaged brain tissue. There's a bit of a problem though-said baboons carry a deadly virus that can cause people to be the victim of uncontrollable, murderous rage. Well, idiot/self proclaimed "gonzo journalist" Duffy (Mitch Wilson aka unknown actor with a generic name # 2061) decides to investigate, only to get infected. And he's spreading said infection. Can dull hero Sam Ashe (Patrick Lowe) protect his new love interest Lauren (Cheryl Arutt)? Will all hell break loose? Will bad 80's fashion and hair prevail?

An Italian/North American co-production directed by Vittorio Rambaldi and written by exploitation jack of all trades Umberto Lenzi, "Primal Rage" (which has nothing to do with the video game I played religiously back in the day) is a cheap little movie made in the ass end days of Italian exploitation. At this point, only guys like Dario Argento and Michel Soavi were doing anything worthwhile. Lucio Fulci's best days were behind him, Lamberto Bava never managed to do a good follow up to his "Demons" films, Lenzi had been regulated to bad straight to video and television fair-the list goes on. So while "Primal Rage" is a bad movie (complete with bad acting, questionable direction and logic, and horrible pop songs that make it feel like one of those old TGIF sitcoms) that hasn't aged well at all, it's at least an entertaining bad movie.

The movie manages to be one of the more graphic Italian horror movies from this part of the decade, which manages to help quite a bit. The viewer gets to see a scalping, torn out throats, crushed heads, gouged out eyes and more, especially in the last 20 something minutes at a Halloween party. It's also never boring, and moves at a reasonable clip for a 91 minute movie thanks to the fact that those behind it know what it is-dumb exploitation-and for the most part delivers what the viewer wants out of it. Also, Claudio Simmnetti's score is a lot of fun, and at times reminded me of his work for Bava's "Demons", and the the climax itself offers most of what one expects from a movie like this.

It may not be a great (or good) movie, but "Primal Rage" is a nice hunk of Italian Cheese made for a Saturday night with friends and some beer.

In case you hadn't guessed by the cheesy title, 'Primal Rage' is B-movie horror flick that delivers a mix of camp, chaos, and commendable creativity. Despite its low-budget constraints, this film manages to carve out a niche for itself with reasonable gore effects and a plot that, in hindsight, feels like an early precursor to the zombie resurgence seen in 2001's "28 Days Later."

The story revolves around a rage-inducing virus that run rampant around a university and turns people into rabid, bloodthirsty maniacs. The narrative is straightforward but effective, following a group of students as they battle the escalating chaos caused by the outbreak. The film's practical effects deserve a nod; the gore, while not overly gratuitous, is enough to satisfy genre enthusiasts without descending into excessive brutality.

It may not have the dread and genuine scares of '28 Days Later,' it is a decent enough little B-movie if you're into your eighties horror films and chooses not to have 'traditional' zombies, in favour of Danny Boyle's 'infected.'

The acting is - at best - average (but you probably wouldn't be expecting Oscar-worthy performances with a film like this!). However, this adds to the movie's charm and you'll know it's from the eighties as soon as the opening theme starts playing.

It may not be the greatest zombie/infected offering, but it's a solid enough entry in the B-movie horror canon. It doesn't break new ground but delivers what it promises: a fun, gory romp that entertains without demanding too much from its audience.

Actually, make that 35 Years Ago, or SOOO VERY 80s.

The poster promised a werewolf-ish type movie and it was 80s so should be all practical (yea!!)...unfortunately, while it began as 28 Days Later, it ended up being The Beast Within meets Return of the Living Dead. And did I mention it was SOOO VERY 80s? You could show this in a history class for that decade. I wanna bet John Hughes did a rewrite or ghost-directed.

Ahhh, University life with buds, dormmates, parties and unintentionally evil experiments on baboons. The human equivalent of the primate gets bitten and while short beast-bursts happen, he loves to spread the "blessing."

Cannot believe this 1988 film didn't sue 28 Days Later. It's so incredibly stolen, down to the name of the disease made from the experiments is "Rage Virus" - the same name and M. O. in 28 Days Later in 2002. It worked when Parts: The Clonus Horror sued the plagiarized The Island. That was worse tho, since it was 100% scene-by-scene stolen.

Still, I liked it. The EXTREME campiness, the 100% 80s time capsule and surprisingly very effective gore. One scene in particular, "Hey, nice costume!!" to be precise, really freaked me out - and that's not easy after the 10,000 horror movies I've seen.

If you like virus-infected, 80s romps, this is perfect for you. I seriously can't believe I've never heard about this movie in the 35 years it's been out until tonight. I do love finding some gems randomly.

***

Final Thoughts: That all said, there are numerous flaws and unintentionally hilarious scenes. The two full-length song scenes (montages?) had me rolling with the fact the went the entire 4-5-minute song length. Like, "We bought the rights, we're dang gonna use it all." TWICE.

This low-budget flick was released the same year as Halloween IV, Child's Play, They Live and The Blob--so it's no wonder it flew under the radar of most horror fans at the time.

Cheesy doesn't even begin to describe the acting and writing in this one. You know the stickiness you feel under your shoes when you're in a movie theater in a bad part of town? Find a word for that and it'll probably describe it.

Still, there are some redeeming qualities--mostly the gore and the fact that it doesn't slow down and linger. There's always something going on, and the gore is actually decent for a flick that probably had a budget lower than the average ten-year-old's weekly allowance.

I'll probably never watch it again, but hey, I've seen worse!

A professor at a university in Miami (Bo Svenson) is developing a serum that restores dead brain cells using a baboon for testing. When a student is inadvertently bitten, an infection spreads through the campus during a Halloween celebration. Horror thrills ensue.

"Primal Rage" (1988) takes the setting of "Pieces" (1982) and mixes in elements of the Kolchak episode "Primal Scream" (1975) and "Altered States" (1980). It's basically a reimagining of "Monster on the Campus" (1958) for the '80s.

Patrick Lowe makes for a quality male protagonist while Mitch Watson is effective as the edgy student-journalist, who's reminiscent of John Lennon. The flick's worth watching just for winsome Cheryl Arutt (Lauren). Sarah Buxton is also worth noting as Debbie. Meanwhile towering Doug Sloan stands out as the violent bastage on campus, Lovejoy.

The first act works quite well, but the last act devolves into shallow action thrills with a garnishment of horror. Still, the no-name 80's rock/metal soundtrack is kinetic and I always wondered what would happen if someone was under the bleachers when they rolled 'em back.

The film runs 1 hour, 31 minutes, and was shot in Miami, particularly Florida International University.

GRADE: B-