Mise en bière

A struggling beer company employs a new ad campaign conceived by 'Hot Lips' Houlihan and lensed by Larry Sander's Director based on three losers (David Grier, William Russ, and Saul Stein, WOW talk about life imitating art)whom happened to be in the right place at the right time & get credit for foiling a robbery. The satire falls flat. While there ARE a few chuckles here and there, the movie as a whole makes you gassy. Skip this one, and either go to your favorite bar & drink real beer instead or just keep waiting for Coupon: The Movie.

My Grade:C-

Where i saw it: Showtime

I did watch this load of watered down brew right through to the end.When you are stuck out on the Atlantic ocean on a ship far from civilisation anything is watchable for the sake of something to do other than work,eat and sleep.If you occasionally have your mind in neutral the whole experience is similar to the end product of the beer you could be drinking right now. Give it a miss and go to the pub instead and have a pint of the real stuff.

Watched this piece ONDEMAND because the description was kind of outlandish. This film stinks of cocaine, the opening scene alone must have cost at least five figures in blow to film. This is a racist, homophobic piece of garbage that plods along for a good 1hr and 22mins with absolutely no direction. I am a little confused on how this has good reviews here. I won't bother telling you the plot line because as far as I can tell there is no plot. I'm pretty sure everyone showed up to the set everyday did giant lines, dressed Loretta Switt in plunging necklines to show as much flapjack breastage as possible and yelled action; letting the cast improvise in a cocaine frenzy. Much like real beer this movie nearly caused my liver to fail half way through. Save your money, and watch 'Strange Brew' instead.

This film is going to rub certain people the wrong way. Specifically Blacks, women, and gays might take some offense. On the other hand, "Beer" is no more offensive than some "Saturday Night Live" skits. The acting is very good, with Rip Torn, Loretta Switt, and David Alan Grier, especially memorable. Kenneth Mars, in a supporting role, steals every scene he's in. There is some slapstick, along with at least a bunch of dark humor. Three average guys become heroes to the average American beer drinker, while their commercials make Norbecker Beer sales surge. "Whip out your Norbecker". Recommended viewing..................... - MERK

An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar.

There is much to be said about the world of advertising, especially with beer. It could be parodied and satirized, and they made a solid attempt at it here. Although now thirty years old, it is interesting to see that the ideas depicted in this film have not really changed.

I loved the little kid with the ghetto blaster -- it is so 1980s! And then his father saying, "I have worked my whole life to keep big radios off your shoulders." This works well with the scenes not much later with David Alan Grier trying to be stereotypically black. Humor that is racial without being racist always makes me smile, and I think they nailed it.

Oh, and then there is Rip Torn. While he does not get as much screen time as he should -- and is not as weird here as he is in such films as "Dodgeball" -- you cannot go wrong with him showing up!