Flame

This is a real slice of 70's. (Slade in) Flame tells the story of a semi mythical band that crawls out of the midlands of England and makes it into the myth of Rock and Roll. I found the album back in my salad days, and finally found the movie on DVD in my washed up years. There are pluses and minuses, as with any real slice of life film. On the plus side, the story of a band that makes it and self destructs really summarizes the mythos of the era, and realistically and sympathetically portrays the pressures and glories of fame. On the negative side, the accents are so thick you really wish there were subtitles. Notionally in English, it's in REAL English, and as an American, it might as well be Swahili.

The flick is full of authentic and believable characters. The small time manager, the pirate DJ, and the hippy dippy groupies all make the film seem as real as your own life. If you've seen Spinal Tap, you'll see more than a handful of scenes - a singer trapped in a coffin, high class and moneyed fops dealing with the low class entertainers, and the horrors of ridiculous costumes and friends knifing friends. If you like Uriah Heep, UFO, or any band who played a festival at Wolverhampton, this id worth the accents. If you think rock and roll is too loud, pass. But this is rock at its most basic. Loud, dirty, and important for the most unimportant reasons possible.

When Wolverhampton rockers Slade were at the top of their tree in the early Seventies, it seemed only natural that they would branch out and make a movie. The original idea was to make a sci-fi spoof called The Quite A Mess Experiment, scuppered by the fact that Dave Hill was eaten by a monster in the first half an hour.

Into their collective laps fell a script by Andrew Birkin about a band called Flame. It seemed like a perfect vehicle, although for the band, much of the script didn't ring true. So Birkin and director Richard Loncraine went on tour with the lads.

The revised script came back and was much more on the ball. The result is a rarely seen music drama, one of the bleakest and most intriguing in history which is a fascinating alternative to the Beatles offerings and the David Essex movies of the period.

The backdrop to this film was so bleak and gritty that one would not have been surprised to have spotted Jack Carter (in his black raincoat) passing by in the background.

With Alan Lake, Tom Conti and Johnny Shannon there to do the real acting, despite the serious nature of the film, Slade's thespian talents were little more important than the Beatles's were in Hard Days Night or the Monkees in Head. Despite that, Noddy Holder and Jimmy Lea (who were the brains behind Slade anyway i.e. they wrote all the songs) both aquit themselves extremely well; successfully creating credible, interesting and well rounded characters. Dave Hill simply played himself (not that that was a problem, as he was, to all intents and purposes, cast as himself anyway). I defy anyone to decipher a complete sentence mumbled by drummer Don Powell, but that oddly adds to his character's charm.

This successful hybrid between Get Carter and Stardust is truly a lost gem, that, despite it's rediscovery and favourable reassessment in the 90's, has still not received the popular recognition it deserves.

Who knows, if this had been a major success (as opposed to a major flop) on it's initial release, would it have been that long before we saw The Sweet doing a bullion job in The Sweeny?

Forming in Wolverhampton, England, in the late sixties and coming from working class background's they originally called themselves The Vendors, after a while changing to Ambrose Slade, and finally to Slade.

The four-piece line up was to be Noddy Holder - Singer, Jim Lea - Bass, Dave Hill - Lead Guitarist and Don Powell - Drums.

Being managed and produced at the height of their career during the early 1970's by Chas Chandler, bass player to the Animals, and founder of Jimi Hendrix. After having several number one hits in England, their next phase in their career were to be the Movies.

For greater realism and to better their research, the band took the writer Andrew Birkin and the films director Richard Loncraine on tour with them to America. During Messer's Loncraine and Birkins tour of duty, they had gathered enough material to help them with their story. In fact, the vast majority of this movie is based on actual incidents that have happened to other Rock 'n Roll band's in their careers.

Released in the English Cinema's in January 1975, this is a dark and truthful translation of the Rock 'n Roll lifestyle. Deliberately shown this way to dispel the myth of the hype and glamour that the Business would want us to believe. Reselling the image as dishonest, disloyal, dirty and dangerous. Flame does a very good job here of testing your own loyalties, to be confronted with home truths that we would rather ignore, show business propaganda confronts a rude awakening.

We have it all here, a band heading from rags to riches, the double-dealing, well-heeled, and well-connected Manager, in the form of Tom Conti, his first movie. The greedy and highly psychotic back street agent, the hard tour that eats away at the bands heart and soul, which has them turning inside out and finally imploding into bitterness and resentment. Saving the best till last, we have the music, this movie has a great soundtrack that do Slade justice, having to write a completely new album to go along with Flame. It contains one of their finest songs to date: Far Far Away, reaching number two in the British charts in 1974.

There is a wonderful bit part by the late British D.J. Tommy Vance (1940 - 2005) as Ricky Storm.

Slade in Flame is not so much a parody but more of a Rock 'n Roll History lesson; it brings home the hardcore realities of the ivory-tower elite and the exploitations of what is Big Business. Showing the naivety of a Rock 'n Roll Band that want fortune and fame, but in the end pay the highest price, themselves.

The rating (7+ at the time of writing) on IMDB might lead you to expect an undiscovered classic. In fact, it is a modest low-budget effort which has stood the test of time pretty well.

The film concentrates on the more mundane aspects of the rock and roll lifestyle: the rehearsals, the on-stage jealousy, the back-stage bickering, having to deal with "the men in suits" who want to package the band like a packet of fish fingers. We also see lots of "it's grim oop north" staples, such as terraced houses, pigeon lofts, dirty canals and a steel foundry. Given the budget, this was a wiser move than attempting to capture Slade in all their foot-stomping grandeur at the height of their fame.

From a technical viewpoint, the sound is a bit iffy and the lighting in many scenes seems designed to conceal rather than illuminate. Tom Conti sleepwalks through his first big-screen role, but then his character (high powered marketing executive with no interest in pop music) is fairly one dimensional, anyway. Johnnie Shannon, however, as the low-life agent who dumps the band and then tries to get his hooks back into them when they make it big, is excellent as the thug with a friendly face.

Surprisingly, the members of Slade make a decent fist of the acting, and the soundtrack contain two bona fide classics among the more bog-standard 12-bar fare. Don Powell has a couple of decent slapstick moments, Noddy and Jim have some good confrontation chemistry going, and Dave Hill plays an annoying buck-toothed twot with a stupid haircut ...

Though it is probably no better than a decent episode of "Aud Wiedersehen, Pet", its saving graces are its gritty authenticity and the songs. I particularly enjoyed the machine gun assault on the pirate radio station in the Thames Estuary (Radio City) - it impressed my kids no end when I told them this actually happened in real life and it was later confirmed by Noddy Holder in the "extra features" interview.