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Schmok

Original title: Fire Sale
  • 1977
  • Tous publics
  • 1h 28m
IMDb RATING
5.5/10
496
YOUR RATING
Schmok (1977)
Comedy

Ben and Ruth Fikus are driving to Florida, but Benny needs someone to look after his store and reluctantly chooses his son Russel. While Russel doesn't get much respect from his parents, he'... Read allBen and Ruth Fikus are driving to Florida, but Benny needs someone to look after his store and reluctantly chooses his son Russel. While Russel doesn't get much respect from his parents, he's better off than his disowned brother Ezra.Ben and Ruth Fikus are driving to Florida, but Benny needs someone to look after his store and reluctantly chooses his son Russel. While Russel doesn't get much respect from his parents, he's better off than his disowned brother Ezra.

  • Director
    • Alan Arkin
  • Writer
    • Robert Klane
  • Stars
    • Alan Arkin
    • Rob Reiner
    • Vincent Gardenia
  • See production info at IMDbPro
  • IMDb RATING
    5.5/10
    496
    YOUR RATING
    • Director
      • Alan Arkin
    • Writer
      • Robert Klane
    • Stars
      • Alan Arkin
      • Rob Reiner
      • Vincent Gardenia
    • 37User reviews
    • 8Critic reviews
  • See production info at IMDbPro
  • See production info at IMDbPro
  • Photos65

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    Top cast33

    Edit
    Alan Arkin
    Alan Arkin
    • Ezra Fikus
    Rob Reiner
    Rob Reiner
    • Russel Fikus
    Vincent Gardenia
    Vincent Gardenia
    • Benny Fikus
    Anjanette Comer
    Anjanette Comer
    • Marion Fikus
    Kay Medford
    Kay Medford
    • Ruth Fikus
    Barbara Dana
    • Virginia
    Sid Caesar
    Sid Caesar
    • Sherman
    Alex Rocco
    Alex Rocco
    • Al
    Byron Stewart
    • Captain
    Oliver Clark
    Oliver Clark
    • Mr. Blossom
    William Bogert
    William Bogert
    • Insurance Doctor
    • (as Bill Bogert)
    Richard Libertini
    Richard Libertini
    • Painter
    MacIntyre Dixon
    MacIntyre Dixon
    • Painter
    John Batiste
    • M.D. #1
    Augusta Dabney
    Augusta Dabney
    • Mrs. Cooper
    Don Keefer
    Don Keefer
    • Banker
    John Horn
    • Louis
    Sally Marr
    • Jackie
    • (as Sally K. Marr)
    • Director
      • Alan Arkin
    • Writer
      • Robert Klane
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews37

    5.5496
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    Featured reviews

    mmwood1978

    What a freak show!

    This movie was definitely overlooked as a classic. Strange, yes; bizzare, oh yes! but funny if you have a strange sense of humor. Monty Python and Benny Hill fans may like the strange and off-beat humor of this movie, other humor fans may be wondering what this is about. The secret is that what you see is what you get: what you see on the screen is what this movie is about. This is a disfunctional family before the term became fashionable. I loved the characters' goofiness, and the way that the actors portrayed them. Alan Arkin, Vincent Gardenia, and Rob Reiner were the "stars" of this movie, but they wouldn't have gone anywhere without the supporting cast of characters. Uncle Sherman, Marian, Ruthie,and of course, Captain F#@k, rounded out the chaacters. Not getting into the plot of the movie (which there was none, really) : there was no stoy plot or character arc - it was just fun and goofy comedy. I just wish it was offered on VHS or DVD!
    ptb-8

    mixed nuts

    Unreleased at first in the cinema in Australia, this absolutley demented farce sat on the shelf until after Arkin's original THE IN LAWS came out and was a hit here. Then Fox decided to give it a run and it was lukewarm. Pity, as a raucous Jewish comedy is is a pretty good one and anyone into anarchy as comedy (Big Store, Duck Soup, Where's Poppa, etc) will enjoy the screaming antics of a very fractured extended family. I think it ended up on a double bill with maybe Mel Brooks' THE PRODUCERS or something like that which matched the mugging and screaming. At my holiday resort cinema in that period we would show it on student nights and get a good reaction. Kids and old Jews loved it though.
    6fostrmom

    Laughed till I cried!!

    From the second the movie starts in the dark w/ the (noise) of a blowdryer, warming up the cold toilet seat, till the very end I loved this movie. I'm sorry that I've never seen it on TV or in the video stores. The comedy just kept on coming and coming. Here it is 1999 and I seen it in 1977, it's my favorite comedy of all times. I only wish that I could share it with my family now.
    wombat_1

    IS this Bvrooklyn alvready?

    Like many of the previous reviewers, I only ever saw this movie once, and that was a long, long time ago (again like them). But even though I was only a teenager, where for me the world of the US East Coast Jews may as well have been on another planet, what gags I did understand (and I realized that there were many, many gags that I didn't!) were exceptionally funny. Leonard_M - loosen up a little. The movie IS funny.
    6Sturgeon54

    Mixed Feelings about this Movie

    This is probably the most difficult movie for me to critique. The cast includes several of the greatest comedic talent of the twentieth century, and the material is to die for. In addition, I find the Jewish humor of both Arkins, both Reiners, Sid Caesar, Woody Allen, etc. to be some of the best available in cinema. I soooo wanted to love this movie!! Unfortunately, I cannot wholeheartedly recommend it, and beyond saying simply that it isn't as funny as it could have been, I would have some trouble explaining why. Leonard Maltin gave this a 1-star review, calling it "truly unbearable." And yet Keith Bailey, one of my personal favorite reviewers, stated on his website www.badmovieplanet.com that he absolutely laughed himself silly with this movie, calling it a "comic masterpiece." Other reviewers on this website are similarly at polar opposite opinions, and this made me insanely interested in seeing it for myself. Though it has mysteriously never been available on video or DVD, I did find a quality bootleg copy on ebay. As far as I'm concerned, neither of the two reviewers is correct - my appraisal is more of a middle ground between the two.

    It seems to me that Robert Klane had a fantastic script, which pulled out all the stops, balancing almost six wacky subplots surrounding a dysfunctional Jewish family. The multiple-subplot structure of "Seinfeld" episodes most certainly takes its inspiration from this movie. Several individual lines are magnificent, the ideas are completely original, but the execution was inefficient. For one, the cinematography is some of the worst I have ever seen - the whole movie is too dark due to insufficient lighting. Second, the timing of most of the jokes is way off. The best example is a scene involving the simultaneous asthmatic attack of both Rob Reiner's character and his father. On paper, this could have been a wonderful bit of dual comic overacting, but the actors underplay it, as if they are embarrassed by the whole thing. And director Arkin makes the unwise decision to prolong the scene for what seems an eternity.

    Similar sloppiness pervades the movie, and as such, I found the IDEAS of the movie downright hilarious, but I just couldn't laugh while I was watching it. This is one of those movies that seem a lot more entertaining in hindsight than while you were actually viewing it. That might be the reason why so many reviewers here have fond recollections after so many years. Mind you, I'm not saying it is a bad movie, and that you should steer clear of it as Maltin suggests. But what I am saying is that it has been overrated for two reasons: 1) It has basically disappeared from the public for 28 years, giving it a cult movie mystique, and 2) People have overly nostalgic memories after not having seen it for many years.

    Because I love the type of comedy this movie aspired to be, I would like to make a recommendation. Instead of seeing this movie, I suggest Larry Cohen's 1981 horror spoof "Full Moon High," also starring Arking and his son Adam. That movie had similarly anarchic Jewish humor, but the difference is that that movie pulled everything off magnificently, and additionally its is much easier and cheaper to find on video. That film was, indeed, a comic masterpiece.

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    Related interests

    Will Ferrell in Présentateur vedette: La légende de Ron Burgundy (2004)
    Comedy

    Storyline

    Edit

    Did you know

    Edit
    • Trivia
      The film was made and first released about two years after its source novel of the same name by Robert Klane had been first published in 1975. The book was originally intended to be called 'Jewish Lightning'.
    • Quotes

      Ezra Fikus: How would you like your name to be Booker T. Fikus?

    • Connections
      References Le Trésor de la Sierra Madre (1948)

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    FAQ14

    • How long is Fire Sale?Powered by Alexa

    Details

    Edit
    • Release date
      • June 21, 1978 (France)
    • Country of origin
      • United States
    • Language
      • English
    • Also known as
      • Fire Sale
    • Filming locations
      • Veterans West Los Angeles Medical Center, West Los Angeles, Los Angeles, California, USA
    • Production company
      • Twentieth Century Fox
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      • 1h 28m(88 min)
    • Color
      • Color
    • Sound mix
      • Mono
    • Aspect ratio
      • 1.85 : 1

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