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This series to me was in a class by itself. The stories were first-rate and the stars were very charming and sophisticated. I always did admire Gene Barry as an actor and his work in this series made me a lifelong fan. I loved the clothes that he wore on the show and hence have tried to emulate his sophisticated style ever since. I feel that there were very few actors at that time other than Craig Stevens and Robert Wagner that had the same aura and screen presence. I also greatly enjoyed the episodes that Tony Franciosa and Robert Stack headlined. This series had the feel of a theatrical motion picture and one could tell that big bucks were being spent to produce it. I have some episodes on tape and still think that they hold up very well as compared to dramatic television today. Like the old saying goes; "They don't make 'em like that anymore".

"The Name Of The Game" was, as I recall, a very interesting and well-done "rotating" series that portrayed various and sundry well-known actors such as Gene Barry and Tony Franciosa as personnel connected with a well-known magazine. The peculiar thing was that this "fictional" magazine later became the real thing in life as we know it. It was a fascinating show to watch -- especially if you'd not seen it before and had caught it in passing later in syndication. It also had a very cool theme song, quite an accomplishment in itself.

After more than 35 years, I still remember The Name of the Game as one of my all-time favorites. The format was original and the overall vibe cool and classy. The stories were well-written with interesting plot twists. Back then, I had no idea who the writers were but now, of course, Steven Bochco (Hill Street Blues) is a TV icon and I'm not surprised to learn his superb career had its genesis here. The actors were on a par above other shows of the day -- movie stars doing a TV turn. not the norm at that time. Susan Saint James made her career on this show. Her character was vivid and sexy and it was obvious she was destined for bigger parts.

When this debuted in 1968, I thought it was the best TV show I'd ever seen. It had a "wheel" format of the kind pioneered by Warner Bros. a decade before, which allowed more time to film each episode and allowed the show to attain higher quality than the average TV show. You could also do any kind of story on it. Glen Howard, (Gene Barry) could get involved with boardroom battles, political scandals in Washington, could travel to anywhere in the world. He was involved in everything from a campus protest to a murder investigation in and English country house to the "Prague Spring" to a flashback episode that took place in the old west to a Phil Wylie vision of a post-apocalyptic world. Dan Farrell, (Robert Stack), was Elliot Ness with a typewriter, going wherever crimes were committed to battle the bad guys with the truth and comfort the afflicted. Jeff Dillon, (Anthony Franciosa), was more interested in afflicting the comfortable as a reporter for People Magazine, (Time/Life's version didn't exist yet), His was perhaps the most open-ended job of all. He could be doing a personality piece on a show business icon, going undercover at a paramilitary training ground, investigating a phony doctor, covering the coverage of a search for someone lost in the woods, (an updated version of "Ace in the Hole"). Susan Saint James was the real star of the show as she was assigned as the assistant to each in time for their latest adventure, (a strange practice, it seems to me, but she was always welcome).

The whole thing was packaged in a glittery covering of jazzy music and artsy-craftsy direction, (including by a young Stephen Spielberg), that made it all seem "hip" and exciting. Looking back at it now, that's one of the problems. It's so aggressively contemporary that it's now very dated, both in style and attitudes. The "Man From Uncle" doesn't date because it was never realistic to begin with. "Adam 12" doesn't date because it was never about issues. The things those cops dealt with is the same thing they'd deal with today. "Lou Grant " doesn't date as much because it was presented in a straight forward manner. "Name of the Game" seems stuck in it's own time.

Another problem is that it got more and more wordy as the show went on. it started out as that rare dinosaur, the 90 minute drama. Coming up with movie length stories on a weekly basis was tough and there was a lot of "fill" in many of the episodes. NBC, experimenting with the notion that longer shows might be cheaper because they meant less shows, eventually expanded it to a series of "special" two hour shows, which not only bloated it more but took it past many bedtimes. What finally killed it was the expense. It was the most expensive show in TV history to that time, (and probably would still be with inflation factored out). it had to be a huge ratings hit to "make it" for a long run. It wasn't and it didn't. But, for a while there, it was something special.

Based on a popular TV-movie from 1966 ("Fame is the Name of the Game"), this 90-minute series was touted as NBC's 'quality' series of 1968, with three high-caliber stars (Gene Barry, Anthony Franciosa, and Robert Stack), movie-quality scripts, and first-class production values. Set in the world of magazine publishing, NBC trumpeted stories "ripped from today's headlines", and "action and adventure on a world-wide scale".

While NO series could have delivered everything NBC promised, "Name of the Game" was, in general, an entertaining series, through much of it's run, and occasionally could be daring and imaginative.

Top-billed was Gene Barry ("Bat Masterson", "Burke's Law"), as Glenn Howard, multimillionaire head of Howard Publications, replacing crusty character actor George Macready from the TV-movie. Suave and debonair, Barry's character often seemed little removed from his previous role, millionaire cop Amos Burke. But Howard was a crusader, unafraid to take on Washington, and address 'sensitive' issues. His 'starring' episodes tended to be the widest-ranging, with the most memorable single show of the entire series, "L.A. 2017", a nightmarish yet often satirical view of a pollution-poisoned future, based on a Philip Wylie story, and directed by a very young Steven Spielberg.

Anthony Franciosa ("Valentine's Day") reprised his TV-movie role as Jeff Dillon, an investigative reporter for "People" magazine (long before Time/Warner created it!) Cocky and intuitive, Dillon would often stumble into major stories by chance, and would, 'Columbo'-like, hound villains until the full measure of their evil-doings would become known. The most 'lone shark' of the three leads, Dillon was Howard's 'bad boy', often in hot water, but always vindicated by episode's end.

Appearing least frequently, Robert Stack ("The Untouchables"), ex-cop and crusading head of "Crime" magazine, took on everyone from the Mob to serial killers, willing to tackle cases that law enforcement agencies had given up on. Aided by reporters Joe Sample and Ross Craig (Ben Murphy and Mark Miller), he could dissect 'perfect' crimes, and bring closure to grieving families. Despite his limited appearances, "Name of the Game" offered some of Stack's best work.

Making her TV-series debut was Susan Saint James, who, at 20, had been a hit in the TV-movie. Now 22, she would appear in most of the episodes, as Howard's personal assistant and Dillon's bane. Spunky, occasionally loopy, but always endearing, Saint James would become one of television's most popular actresses for over two decades, moving on to "McMillan and Wife" and "Kate and Allie".

While ratings would eventually do "The Name of the Game" in (as dwindling quality scripts, and changing formats, necessitated by budget restraints, lost the series it's core audience), and other publishing-themed series proved more hard-hitting and topical ("Lou Grant"), NBC's ambitious series certainly earned it's place in the sun. While many of it's elements seem dated, today, it was as 'cutting-edge' as TV got, in 1968!