The Swinger

In this 1966 comedy about a 'good girl' trying to get published in a 'bad girl' magazine, Kelly Olsson (Ann Margret) plays a newbie writer with an obsession to get published. Figuring on the "sex sells" angle Kelly writes a sexually provocative story called 'The Swinger' for a popular girlie magazine. When she is turned down by the magazine's sexist editor because she is "too innocent to know about such things". Kelly sets out to prove him wrong by setting up an elaborate hoax to show him just how "debased" her life really is. Although before she even begins to try to pull the wool over the editors eyes, its hard to imagine she is so innocent. Dancing around in nothing more than a blouse and pantyhose for the first part of the movie tends to make her character harder to believe. None the less I loved the movie, although I love most campy 60's flicks! ...and Ann Marget is absolutely gorgeous! Viva Las Vegas is another favorite! I'm pretty sure she wears a lot of the same outfits in that one too!

The previous reviewer apparently thinks The Swinger is intended to be a social commentary on the 1960's. This is not that deep of a film. I would say that since the film was produced in 1966, it is reflective of the times. The fashion and music of the movie is indicative of what people were wearing and listening to in 1966. The Woodstock era and the follow on Easy Rider type films were several years away. In 1966, psychedelic was a term more associated with loud colored fashion, and also alluded to a promiscuous lifestyle, rather than LSD. This film is in touch with the lifestyle of the majority of young people in 1966.

The Swinger was a daring film for 1966, as far as innuendo and scanty clothing are concerned. The nudity portrayed later in the decade and on into the 70's, was not present in American film yet. By today's standards for mainstream film, the clothing (or lack there of) of Ann-Margret is far more daring than what you would see a female star do today. This is a very sexy movie for the period, with Miss Margret performing two elongated song and dance numbers (one as a stripper) in which she gets down to bare essentials. This probably had a lot to do with the films box office, as it was probably a bit too risqué for middle America at the time.

This film is shown often on AMC, but the version shown now is an edited one, in which a couple of the dance scenes have been cut short. I have not seen the unedited version for more than 30 years, and doubt that copies of it still exist.

Ann-Margret alternates between come-hither pussycat and uptight do-gooder playing a would-be writer who attempts to pass herself off as sexually depraved in order to get a deal with a sleazy men's magazine. The problem with this picture is the very same predicament Annie faces: it's a square piece of goods palming itself off as naughty. The opening montage of sex-clubs is amusing, and A-M is energetic bouncing around on a trampoline, but the movie is talky, draggy, and seemingly produced on the cheap. Tony Franciosa doesn't work very well with Ann-Margret (he squirms too much, which isn't good for the romantic sub-plot). A few clever gimmicks--like the teaser ending, which caught me off guard--and Ann-Margret's shapely figure compensate, but "The Swinger" just doesn't swing. Perhaps a director with a sharper flair for visual slapstick and satire (like Frank Tashlin) may have brought out a more cartoony sensibility to these proceedings. George Sidney certainly tries, but he's too literal for the flighty material; while staging a mock-orgy, he has Ann-Margret writhing around on the floor slathered in paint...wouldn't straight sex be cleaner? ** from ****

Attention all bad movie lovers this one's for you! Part bad photo shoot-part wildly politically incorrect girlie show. The kind of lame brained junk the studios thought would connect with the youth of the sixties, the only people you can imagine this would speak to are lovers of camp. Be prepared to be practically blinded by the overload of color, some scenes have so much neon yellow and red you'll need sunglasses. That this horror show was directed by George Sidney who in better times was responsible for Show Boat, Kiss Me Kate and other classics boggles the mind. Leering and sexist as well as stupid and absurd this is an outlandish artifact of it's time. It is truly bad from beginning to the very end complete with Batman fight graphics such as POOWWW!!!!!! and ZAP!!

Dreadful sex farce that wishes it had the nerve to be soft-core.

Sixties starlet Ann-Margret plays an good-girl aspiring author who's determined to sell her stories to a girlie magazine, rather than one where people might read the text. It goes downhill from there, editor Tony Franciosa rejects her writing and asks her to pose semi-nude instead, and of course that makes her fall in love with him. And set out to convince him that she's enough of a slut to interest him, by doing things like letting some beefy guys dip her in paint and roll her around a canvas (an unforgettable scene), and pretend to be an alcoholic. So he kidnaps her and tries to rape her, and she runs home to mother (virtue intact) and they both die, and the film is reversed and they don't. I'm not making this up!

Amazingly bad in a very sixties way; if this was the sexual revolution give me the PC nineties.