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Columbo
S3.E4
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Subconscient

Original title: Double Exposure
  • Episode aired Nov 22, 1974
  • TV-PG
  • 1h 10m
IMDb RATING
7.8/10
3K
YOUR RATING
Subconscient (1973)
CrimeDramaMysteryThriller

An advertisement expert uses subliminal cues to help him commit a murder. Lt. Columbo is on the case.An advertisement expert uses subliminal cues to help him commit a murder. Lt. Columbo is on the case.An advertisement expert uses subliminal cues to help him commit a murder. Lt. Columbo is on the case.

  • Director
    • Richard Quine
  • Writers
    • Stephen J. Cannell
    • Richard Levinson
    • William Link
  • Stars
    • Peter Falk
    • Robert Culp
    • Robert Middleton
  • See production info at IMDbPro
  • IMDb RATING
    7.8/10
    3K
    YOUR RATING
    • Director
      • Richard Quine
    • Writers
      • Stephen J. Cannell
      • Richard Levinson
      • William Link
    • Stars
      • Peter Falk
      • Robert Culp
      • Robert Middleton
    • 37User reviews
    • 6Critic reviews
  • See production info at IMDbPro
  • See production info at IMDbPro
  • Photos8

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    Top cast32

    Edit
    Peter Falk
    Peter Falk
    • Columbo
    Robert Culp
    Robert Culp
    • Dr. Bart Kepple
    Robert Middleton
    Robert Middleton
    • Vic Norris
    Chuck McCann
    Chuck McCann
    • Roger White
    Louise Latham
    Louise Latham
    • Mrs. Norris
    Arlene Martel
    Arlene Martel
    • Tanya Baker
    • (as Arlene Martell)
    Danny Goldman
    Danny Goldman
    • Press Photographer
    John Milford
    John Milford
    • 1st Detective
    George Wyner
    George Wyner
    • Film Editor
    Richard Stahl
    Richard Stahl
    • Ballistics Man
    Francis De Sales
    Francis De Sales
    • Patterson
    • (as Francis DeSales)
    Alma Beltran
    Alma Beltran
    • Housekeeper
    Dennis Robertson
    Dennis Robertson
    • Detective Marley
    Harry Hickox
    Harry Hickox
    • 2nd Detective
    Ann Driscoll
    • Mrs. Halstead
    E.A. Sirianni
    • Norbert
    • (as E. A. Sirianni)
    Manuel DePina
    • 1st Detective
    Thomas Bellin
    Thomas Bellin
    • Technician
    • Director
      • Richard Quine
    • Writers
      • Stephen J. Cannell
      • Richard Levinson
      • William Link
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews37

    7.82.9K
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    Featured reviews

    7Leofwine_draca

    Short and snappy

    DOUBLE EXPOSURE is another strong contender for the early series of COLUMBO. Clocking in at just over an hour in length, it features a delightful guest star villain in the form of series regular Robert Culp, playing a man who makes a living from inserting subliminal messages into his advertising films. Guess how he kills his victim in this one?

    Culp plays an exceptionally slick character and alternates between friendliness and snottiness in his dealings with Columbo. The early murder sequence is executed very professionally and Columbo is on top form in the way he takes little clues and runs away with them. Chuck McCann has a nice supporting role as a friendly projectionist who shows Columbo his 'nickel trick'. As is the usual for this stage of the show, DOUBLE EXPOSURE has strong production values and the episode is complemented by Peter Falk's effortless charm.
    9martinxperry-14868

    The Culp factor

    I am a big fan of Robert Culp. Before his acting career took off he and a pal would make some money weekends by racing motorcycles. His friend was Steve McQueen. There was something that Robert Culp brought to each role, a unique quality. He was always cerebral and wiley. He is always a step ahead, even as the end approached, his character maintained a touch of class. I always liked episodes with Robert Culp in them. As his friend Steve McQueen was able to do, Robert Culp brought his own touch of style and McQueen grade of coolness.
    emjbf

    Great storytelling

    Classic episode. Cannell's script is spot on with great Columbo traits and dialogue. Holds up thirty yeas later as good as any writing currently on TV. Culp is well cast and has the right amount of smugness--"Dr. Keppel" is the type of character you love to see foiled by his own invention.
    stones78

    very solid

    I usually watch Columbo for the guest villains/murderers, and this episode stars the arrogant Robert Culp, who's in my opinion second only to Jack Cassidy as far as great guest stars/killers go. Culp perfectly portrays Dr. Bart Kepple, a research specialist who's responsible for this new fangled gizmo called subliminal messaging, and he's a very proud and confident man. The method of the murder is quite original, yet very risky, but Culp makes any routine murder that much more interesting. Kepple naturally underestimates Columbo, and tries to outsmart him, even though Columbo is adept at playing dumb to the arrogant suspect. Speaking of dumb, that award goes to the film projectionist, who stupidly blackmails Kepple and practically asks to get himself killed, in which Kepple obliges. Lastly, the conclusion is better than many other episodes, as Columbo uses Kepple's technique against him.
    7Wuchakk

    "Double Exposure" (1973)

    PLOT: An arrogant motivational research specialist (Robert Culp) uses subliminal cues in a short film to murder a nemesis (Robert Middleton).

    COMMENTARY: This was Culp's third and final appearance as an antagonist in the 70's run, but he would return for "Columbo Goes to College" (1990) as the father of the murderer. By this point Falk and Culp are very familiar with each other and work well together, which is reflected in the interesting interactions of their characters. Indeed, this installment features the best "I know you know I did it, but you can't prove it" interplay since the pilot "Prescription: Murder" (1968).

    There's a long grocery store sequence in the middle and an amusing golf course segment in the last act. While I don't buy the reliability of the subliminal images, it makes for a good story.

    A mysterious woman named Tanya Baker is mentioned several times, but she's curiously never shown or heard. The end credits list hottie Arlene Martel as the character, but the part was obviously cut. The fools.

    GRADE: B

    Storyline

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    Did you know

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    • Trivia
      The term "subliminal advertising" referred to and used by the murderer was actually invented by market researcher James Vicary. Vicary claimed that for a movie called "Picnic" playing at a theater in Fort Lee, NJ, he had inserted frames into the film that read "drink Coca-Cola" and "eat popcorn" that were flashed briefly on screen every five seconds during screenings. Though the duration of each flash was too short for anyone to consciously detect, Vicary claimed that this subliminal exposure boosted Coke sales by 18% and popcorn sales by 58%. Advertisers, the FCC, and research psychologists were skeptical, and in an Advertising Age article, Vicary admitted that he had never conducted the subliminal "experiment" - it was concocted as a gimmick to attract customers to his failing marketing business. The concept of subliminal advertising, nonetheless, has continued on as part of our culture.
    • Goofs
      When Columbo arrives at a back office with monitors, he's being tracked by a videocamera. He arrives and sees himself live on the monitor, filmed from behind. What he sees doesn't match with his actual position, judging by a hand resting against a wall.
    • Quotes

      Lt. Columbo: My wife's got no head for crime. We go to those whodunit movies, she always picks the wrong murderer. I wanna tell you something: If my wife decided to murder me, she could come up with a better alibi than you got.

    • Connections
      References L'Homme des hautes plaines (1973)

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    Details

    Edit
    • Release date
      • November 22, 1974 (France)
    • Country of origin
      • United States
    • Language
      • English
    • Also known as
      • Ein gründlich motivierter Mord
    • Filming locations
      • GEMCO, 11051 Victory Blvd., North Hollywood, Los Angeles, California, USA(grocery store - closed 1986)
    • Production company
      • Universal Television
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      1 hour 10 minutes
    • Color
      • Color
    • Sound mix
      • Mono
    • Aspect ratio
      • 1.33 : 1

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