Les Ambitieux

Like Charles Foster Kane, Jonas Cord is far more dashing and virile than the fellow this film carefully avoids claiming he was actually based on.

Harold Robbins' trashy 1961 bestseller cashing in on the late fifties fascination with the Roaring Twenties erupted into this Technicolor nonsense with a once in a lifetime cast (it was the debut of Elizabeth Ashley and the posthumous swansong of Alan Ladd). George Peppard is a much more rugged adventurer than the man it's not based on (who's actual story just continued to get weirder and weirder for another ten years after this version abruptly ends).

If you don't know who Alan Ladd is, then disregard the rest of this review.

Without Ladd, this is a fun, early 60s splashy scandalous colorful morality tale with pricey production values.

With Ladd, it's a study of old hollywood historical roman a clefs surrounding Howard Hughes and the early days of moving pictures. Ladd, a hollywood legend who the fans loved, but who critics usually dismissed, and whose star had faded to a dim glow by now, plays a role he's too old for, but works it beyond his historical acting abilities, and gives this big hit of its time the only soul it has.

This movie is doubly good if you love movies and know a bit about hollywood history.

Harold Robbins' potboiler comes to the screen, trying to be something it isn't. Main character Jonas Cord is supposedly based on Howard Hughes, but George Peppard doesn't really convince in this role. Perhaps you need more than just good looks to be a trash fiction hero. Alan Ladd, in his final role, plays Nevada Smith, older friend of Cord and washed-up movie star – the role was played by Steve McQueen in a later film – and is okay, but again, somehow not quite right. Carroll 'Baby Doll' Baker is Cord's predatory step-mother; Elizabeth Ashley, Leif Erickson, Robert Cummings, Lew Ayres, Audrey Totter and Martha Hyer also contribute.

Perhaps the problem with 'The Carpetbaggers' is that it is never in danger of progressing beyond a simmer and the film really needs more to do the novel justice. This aside, it is fairly enjoyable as a time-filler and has moments enough not to completely disappoint: it also pointed the way for the glossy US soap operas of the 1970s and 1980s.

Based on the best seller by Harold Robbins, this tale of ruthless tycoon Jonas Cord Jr. is no doubt the apparent life story of Howard Hughes. Though the raunchy sexual escapades in the novel have been all but dropped, this was considered very adult and daring at the time of its initial release in 1964. George Peppard plays Jonas Cord Jr. In the first opening scenes, we're treated to a young carefree Jonas with little on his mind except sex and thrills. This soon changes when his father dies of a sudden heart attack and leaves Jr. his vast holdings. Jonas takes dad's ample assets and sets his sights on multiplying everything in as quickly and as calculatingly a manner as possible. He also thinks nothing of toying with his late father's sexy young widow, Rina played by Carroll Baker. He buys her out and sends her packing. Alan Ladd is longtime mentor & friend Nevada who watches these shenanigans from the sidelines and cleans up the mess. Elizabeth Ashley is wonderful as Monica, whom Jonas marries, only to neglect when he tires of her desire to become a mother. Robert Cummings is very effective as a slimy agent, and the always outstanding Martin Balsam is equally as good as a Harry Cohn like studio head. Martha Hyer, who usually plays cool well bred blondes, is surprisingly convincing as call girl Jennie Denton. Small parts are very well played by Leif Erickson, Audrey Totter, and Lew Ayres. Great musical score by Elmer Bernstein, and terrific photography by Joseph MacDonald. This movie is like having a television mini series rolled into a 2& half hour movie.

On one of the Star Trek feature films Spock refers to Jacqueline Susann and Harold Robbins from his vantage point in the future as the 'old masters' of 20th century earth literature. Is that a frightening prospect or what?

One of the earliest of master Robbins works to get to the silver screen was The Carpetbaggers. It's a novel about a young industrialist whose like a tornado in his business and personal life, destroying everything in the path of Jonas Cord, Jr.

George Peppard is the younger Cord, based on Howard Hughes as you will know within the first 15 minutes of the film. Peppard is singlemindedly determined to outdo his father, Leif Erickson in every way conceivable. Erickson dies at the beginning of the film leaving an industrial empire to Peppard who rules it 24/7.

There's also a young wife Erickson left, Rina Marlowe played by Carroll Baker. Think of Baby Doll grown up a bit and you have Carroll as Rina.

The novel was an immense bestseller in its day and had a pre-existing audience so there was no way it was going to flop commercially. Knowing that is what attracted a very good cast of players to support Peppard and Baker who give some really good performances. My favorite is Robert Cummings as the sly actor's agent who doublebangs Peppard in a business deal and then attempts some blackmail. He is truly a slimeball.

Of course you can't talk about The Carpetbaggers without talking about Alan Ladd. He plays Peppard's friend and confidante Nevada Smith, a cowboy who Erickson takes on to mentor young Peppard. And he does very well in the part.

Alan Ladd's wife Sue Carol was his agent and managed his career. Or mismanaged it in one sense. She never let him gracefully transition into good character parts like Nevada Smith as so many of his contemporaries did. She insisted that he had to be the leading man as he was in his big box office days at Paramount. It's too bad Ladd didn't live to see the good reviews he got even from critics who trashed The Carpetbaggers.

How good was it? Well if it was bad, I doubt a Nevada Smith movie would have ever been made.

Ironically Ladd was also in a cast with Robert Cummings and Lew Ayres both of whom transitioned into character roles and got work the rest of their lives.

The Carpetbaggers is trashy, no doubt about it. But it gets a good production from a good cast, a mixture of old and new Hollywood of the period.