Primary

A historical curiosity if you really want to see how quaint and folksy primaries were back then, and to see JFK behind the scenes. But there's not much really here other than that, just a look at a lost world.

A window into a single Democratic primary for the Presidential election, that of Wisconsin in 1960, featuring the "coastal elite," magnanimous John F. Kennedy, facing off against Hubert "You Betcha" Humphrey from Minnesota for the hearts and minds of voters. Through its highly informal, Cinéma Vérité style, we see them shmooze people on the streets, crack jokes in speeches, and in some moments, attempt to ensure that television appearances are choreographed. Nothing terribly profound comes out of its 53 minutes, but the benefit of history and knowing what will happen to these people and the country in the years that would follow make it an interesting watch. Elections in America often signal significant inflection points for the country, and this one was certainly one of them.

The documentary is not very deep on the actual issues or the differences between the candidates, maybe because much of the platitudes they speak in were vague, but what certainly comes through is how voters tend to back the person they perceive as best serving their own interest. Kennedy's Catholicism helps him in a Polish Catholic district in Milwaukee, but hurts him in some other places, with some voters frankly stating that's the reason they can't support him (reminding me of voters in 2020 who said they couldn't support Buttigieg because he was gay). Humphrey does well in farm country, especially those close to his home state, and he understands he must amplify this point to guys in overalls who look rather skeptical. There aren't a lot of hard-hitting questions about the intricacies of foreign policy (or any policy for that matter), but one guy shaking Humphrey's hand at the outset complains about how high his taxes have gotten.

Not to idealize it, but in light of today's politics, one can't help but observe how civilized the campaigning is, and the overall sense of decorum. The singalongs from both camps, sung to ditties like "High Hopes" get a little tiring, but are reflective of the period, and the sense of innocence that would gradually erode through Vietnam and Watergate. Meanwhile, it's hard not to smile in little moments like Humphrey coaching his wife on what to say when the camera turns on her, Jackie speaking a line of Polish she'd learned, or Bobby, initially introduced as Jack's brother, getting up to make a self-deprecating remark. For its content this is probably 7 stars, interesting but fragmentary, but I bumped it up because of the film style, and how novel that was for the time.

Primary (1960)

*** 1/2 (out of 4)

Historically important documentary covers the 1960 Wisconsin primary featuring Hubert Humphrey going up against John F. Kennedy. Considering what would happen over the next three years, watching this film today is pretty remarkable because you can easily see why Kennedy would eventually become president. Just watching the two candidates work just shows an old school and new school and it's not hard to see why Kennedy would eventually get in the office. It's pretty interesting watching this today because of the fact that Kennedy would be assassinated three years after all of this was shot. It's hard not to see Kennedy and that smile of his and not feel sad because no one could have known what was to follow. Director Robert Drew does a very good job at really being fair to both men as I think the documentary shows both of them in a very good and positive light. I really liked the way the film was shot as the camera is more often than not right up on the men, the people meeting them and this look really makes you feel as if you're right there by these people. There's no question that the visual style of this film would have a major impact on future films including Bob Dylan's DON'T LOOK BACK. Running just under a hour, the film manages to be highly entertaining from start to finish but even more so because we know what the final result was.

The film "Primary" documents the do or die 1960 Wisconsin Democratic Primary between the up and coming New England "Golden Boy" of the US senate John F. Kennedy against champion of the working man & woman upper mid-west plow boy & pharmacist Hubert Horatio "The Hump" Humphrey in their attempt to be the next president of the USA. The Wisconsin primary being more or less on "The Hump's" home turf in him being from nearby Minnesota it at first look like an uphill climb for the young 42 year old whipper snapper John F. Kennedy but with youth, and most of the ladies in the state, on his side he in the end had no trouble overcoming Humphrey's early lead. That's when the big town & city voters that were mostly populated by the female sex, who outvoted the men by as much as 2 to 1,started to come in Kennedy quickly took the lead and never looked back.

As for Humphrey all his efforts to convince the local population that he was, being a former farm boy,the man for them fizzled away as the vote tally started to come in late in the evening. Kennedy also has in his corner his beautiful and classy wife Jakie or Jacqueine compered to Humphrey's plain Jane looking old lady Muriel that cut into his vote of the male population of the state, who were just crazy about Jackie, that in the end did him in and stopped him cold.

In the end in a race that was supposed to be neck and neck between Kennedy & Humphrey it soon turned out to by a route for Kennedy in him winning 56% of the vote and leaving Humphrey far behind and crying in his beer. This all but set up Kennedy for his next and most important primary victory in West Virginia where his catholic faith was to be a fatal hindrance to him in the almost 100% Protestant state. But with Kennedy's good looks and the beautiful Jackie by his side as well as his dad's-Popa Joe-money, that he used to pay off the local mine workers to vote for John, it had JFK there like in Wisconsin easily be able to get over the "Hump" and win without as much as breaking a sweat.

Filmmaker Robert Drew follows Senators Hubert H. Humphrey and John F. Kennedy as they campaign for the Wisconsin Democratic primary in the wintry start of 1960. There is limited narration. It is a cinema verite documentary. It's a lot of glad handing and chicken dinner speeches. It's the grinding daily political theater. As archival footage, this is fascinating for politics history junkies. The sound can vary in quality. There are glimpses of Jacqueline Kennedy and the rest of the Kennedy clan. There is definitely a difference in the two campaigns. While Humphrey talks to reserved farmers, Kennedy is fighting through throngs of excited people. In the end, JFK comes out ahead 2 to 1 on primary night. The last image is a straggling dusty old car with a Humphrey sticker rolling down the road.