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"Callaway Went Thataway" is a slight comedy enlivened by some fine performances by Dorothy McGuire, Fred MacMurray, Howard Keel and Jesse White.

As television was threatening to take over the film industry, MGM produced this send-up of the TV western hero craze. Smoky Callaway's old movies are being run on TV and are such a hit with kids that an enormous licensing potential develops for Smoky products and endorsements, plus the making of more Smoky movies.

One small problem - Smoky done left the corral 10 years earlier and no one - including his agent (White) knows where he went. The ad agency partners (McGuire and MacMurray) find a lookalike, Stretch Barnes, a simple man with simple needs, and convince him to take Smoky's place, claiming that Smoky is dead. All goes well until Smoky's agent finds the real Callaway, a womanizing boozer, and brings him back.

This is a fun film for baby boomers who grew up with Gabby Hayes, Roy Rogers, The Cisco Kid, The Lone Ranger, Roy Rogers etc. Etc. And who used all the products that carried their hero's face: the cereals, the lunch boxes, the toys.

Howard Keel is terrific in the dual role of sweet, sensitive, aw shucks ma'm Stretch and the hard-drinking slob Smoky. McGuire is lovely in her role, and MacMurray does well as her less conscience-stricken partner.

MGM takes the opportunity to plug its stars - there are cameos of Esther Williams, Elizabeth Taylor, and Clark Gable, and there are lots of future TV stars as well. Besides Jesse White, there's Stan Frieberg, Natalie Schaeffer, and in an uncredited role, Hugh Beaumont. Fun viewing.

Consider the time this film came out. It is one of the first feature films about the cinema's new rival, television. More specifically it is based on the renaissance of Hopalong Cassidy as an early television star.

This film takes me back to when I was a lad in the early days of television when there was a need for programming. The first films that were shown on early television were grade B product from the studios which were not about to be re-released for the big screen. And of course those B westerns were in plentiful supply. In fact I have a theory that John Wayne's rapid rise to number one at the box office may have been in large part to the showing of his pre-Stagecoach westerns giving him valuable publicity for the A product he was currently working on.

But the guy who had the biggest benefit was William Boyd who made his last Hopalong Cassidy picture in 1948. He had scraped together every bit of cash he could to buy all the rights to the Hopalong Cassidy films and character from producer Harry Sherman and author Clarence Mulford.

So when those Cassidy films became a big hit on early television Boyd's career revived and he became a tycoon with all the Hoppy merchandise. And the craze was big, the film accurately depicts the merchandising bonanza that Hoppy was in real life and Smokey Callaway in this film.

Like the Cassidy films in real life, the old films of B picture western star Smokey Callaway become a big hit on TV. They'd like to make more of them, but where's Smokey. TV programmers Fred MacMurray and Dorothy McGuire would sure like to find him. Smokey's just dropped off the planet. MacMurray and McGuire dispatch former agent Jesse White to locate Callaway who was quite a boozer back in the day and nothing like his screen image.

In the meantime they locate a cowboy from Colorado who is a Callaway doppelganger. Howard Keel plays both parts and plays them well. The two scheming TV programmers hire Keel on to impersonate his lookalike. But they get quite a bit more than they bargain for.

Callaway Went Thataway is an enjoyable film about a forgotten era in our social history. Cowboys don't have quite the image they once did in America and I'm not sure how today's audience relates to a film about early television which we pretty much take for granted. Still it's a piece of nostalgia for me.

"Callaway Went Thataway" is a good comedy in a Western setting. With veteran comic actor Fred MacMurray in the lead, and an able assist by Dorothy McGuire, much of the comedy is provided by Howard Keel. He plays the double role of Smokey Callaway and Stretch Barnes.

Keel gets to sing a song and gets into a fist fight with himself in a good job of camera work and staging by MGM. As promoter Mike Frye (MacMurray) tells Stretch as he and Deborah Patterson (McGuire) coach him on replacing the missing Callaway, "Powerful - that's a good word. Use that a lot, and don't forget a hankerin' and a yearnin'...." And Deborah adds, "and fixin;" and Mike continues, "yeah, and fixin' too, and, and mighty." Stretch says, "Mighty what?" and Mike answers, "Well, mighty anything. That's real cowboy talk."

This is the type of comedy that kids and families should enjoy far into the 21st century.

While CALLAWAY WENT THATAWAY isn't the deepest film I've seen, it sure was very perceptive and fun to watch. I also wonder if maybe although the film has a disclaimer saying it ISN'T based on any celebrity they REALLY were lampooning several of the big-name cowboy stars (such as Gene Autry who was a lot like the original Callaway)--a lot like how A FACE IN THE CROWD was based on Arthur Godfrey, though the studio strongly denied this.

The film is about a cowboy movie star from a decade ago who has suddenly gained a new following with kids thanks to television--just like Gene Autry and Roy Rogers were re-discovered thanks to TV. As a result of his fame, the advertisers are anxious to find the actor who played Smokey Callaway so they can make more films as well as public appearances. The problem is that the actor was a big-time drinker and he just seemed to vanish after going on an extended bender in South America. Even a private eye (Jesse White) can't find the guy, so Dorothy McGuire and Fred MacMurray (who own the advertising agency) go in search of a double to pretend to be Callaway. In the process, they find a dead ringer--played by Howard Keel. The only problem is, eventually the drunk and nasty Callaway DOES resurface and they are in quite a quandary! The film has some nice comedic moments but late in the film it also becomes rather serious and romantic. Leonard Maltin's guide indicated the film was excellent until this change, but I actually liked the finished product. While not a great film, it was well worth seeing and quite perceptive about the private lives of some celebrities. Also, it's worth a look for some cameos of other stars playing themselves, such as Clark Gable and Dick Powell (among others).

I knew I was going to like this movie when a 25-year-old Stan Freberg walked onto the screen in an early scene, playing an employee at an ad agency. In fact, I would have given this movie a good rating just on the basis of all the TV icons in the cast: Fred MacMurray, Jesse White, Natalie Schafer, and in tiny cameos John Banner and Hugh Beaumont. And speaking of cameos, how about Clark Gable, Elizabeth Taylor, and Esther Williams? Yes, they're here too.

This comedy is WAY above "B" picture level, with a snappy script by the team of Frank and Panama, who earned their comedy medals writing for Hope/Crosby and Danny Kaye. Howard Keel does a fine job in his dual role, while Fred and Dorothy try to please a cantankerous sponsor and keep their phony cowboy happy at the same time. There are plenty of laughs, and some plot twists to keep you wondering how it's all going to work out in the end. If you watched TV in the 1950s, you'll especially enjoy this gentle satire of the entertainment and advertising industries of the time.