Marqué au fer

A fine western that was better than I expected It to be.Alan Ladd, although sometimes wooden puts In a good performance here. The cinematography and the colour process of this movie are outstanding. This western has a few good plot twists to make It stand out.The location scenery Is stunning too. Alan Ladd has something of a mystery persona here not unlike his role In Shane. The colours In this movie are very vivid and lifelike not at all garish as I thought they might be. This western has good support acting too, Charles Bickford plays his part with ruthless relish ala Big country. Robert Keith Is a shady slime ball who's demise In the film Is very fitting. This Is an out and out satisfying western and one I can thoroughly recommend.

This film begins with a gunslinger by the name of "Choya" (Alan Ladd) escaping from some men who intend to lynch him for killing a friend of theirs in a gunfight. Although he manages to escape two bystanders by the names of "T. Jefferson Leffingwell" (Robert Keith) and "Tattoo" (John Berkes) find him camping in a cave and offer him a certain proposition. Essentially, they tell him of a young boy who was kidnapped from a wealthy family 30 years ago and since he fits the general description they ask him to ride to this ranch owner and claim to be his missing son. To help with the impersonation he is given a tattoo on his right arm which resembles a birthmark that the young child had. However, what he doesn't expect is the outpouring of love given to him by this family when he successfully deceives them-and this begins to gnaw on his conscience from that point on. Now rather than reveal any more I will just say that, although it started off rather slow, it developed rather nicely after that and kept my attention all the way until the end. Admittedly, there were some parts toward the end which could have been condensed a little but it was still a pretty good western all the same and I have rated it accordingly. Slightly above average.

My father and I went to the drive-in movies every weekend during the first half of the 1950s, and I can vividly recall seeing a number of Alan Ladd movies sitting in our '50 Ford and munching on cracker jacks while Dad smoked unfiltered Pall Malls.

Dad thought Alan Ladd was the best, and I always assumed that he based his opinion mostly on Ladd's indelible turn in "Shane." But, I can't help but think that "Branded" played no small part in forming his opinion.

What a gem of a movie! I may have seen it as a youngster and, if so, I waited more than 60 years to see it again. It was worth the wait! First, the characters, the script, and the storyline are believable. The players think like we do, talk like we do, and act like we do. That usually is enough to attract some interest in a film. But this movie offers much more.

The cinematography is breathtaking. This little film yields nothing to "She Wore a Yellow Ribbon" or "Rio Grande." The scenery, the color, the lighting, are all superior.

The horsemanship is spectacular. How often can you say that about an "oater." The riders in this film gallop along narrow ridge-lines and down steep grades. And there is nothing to cushion their fall except red rock. And take a look at the camera angles, as the riders are tearing down the trail.

And the music! Again, how often do you get to praise the score in a Western? The score is taut, and adds much to the drama and the excitement.

The cast is excellent. And it gives the viewer the chance to see Alan Ladd just before he filmed "Shane." Sure, there were about four movies between "Branded" and "Shane," but "Shane" sat on the shelf for two years before it was released in 1953, so it was actually filmed right after "Branded." You could almost say that Ladd auditioned his Shane character in this film.

This small picture probably had a small budget and a limited release. But it is an "A" picture in every respect. Any retrospective on Ladd or classic Westerns should include this little gem.

The opening scenes set the tone of the film… Ladd, an itinerant gunman known simply as Choya and with the aid of a tattooed birthmark, passes himself off as the lost son and is accepted wholeheartedly by the parents (Bickford and Royle) and Ruth (Freeman), the man's sister…

Ruth had responded to his arrival on the ranch as any pretty woman would respond to a mysterious, handsome stranger, but she rapidly sets right to the fact that he is a relative…

As soon as he is welcomed as Richard Jr, however, something happens to Choya… As a member of a loving family, Choya experiences feelings denied him by his own childhood and became increasingly sickened by his contribution in the tricking…

Leading a cattle drive to El Paso, Choya decides to give up his charade revealing his true identity to Ruth, who turns on him with consternation and antagonism… There remains only one way to redeem himself and make up for the distressing emotion he has caused the Lavery family: To find their real son…

All the elements in "Branded" are taken directly from the straight-shooting school of Western movies… Choya, despite his confession to Ruth that he is a "four-flushin' thief," is true-blue outlaw hero… The smart Leffingwell has him classified correctly: "You won't hit an older man. You ain't the kind that'll draw first, or shoot a man in the back." Even with the rules thus outlined, Ladd still has a chance to present his standard beguiling bad guy early in the film, merely holding back a victorious smile as he pretends confusion over the elder Lavery's excited reaction to his birthmark…

Besides its other values, "Branded" is a visual delight… In fact, the movie's one drawback as a Western entertainment is a lack of big action highlights

Excellent Paramount western, which I regularely confound with William Dieterle's RED MOUNTAIN, starring the same Ladd. Rudolph Maté the director shows us here his talent for westerns, as he also will for THREE VIOLENT PEOPLE, VIOLENT MEN. A bit less with RAWHIDE YEARS though. I would prefer SHANE, I admit, and also maybe RED MOUNTAIN. Of course there is not much surprise in this classic western, nothing much unpredictable. Robert Keith is excellent in this role. Photography is also jaw dropping, and it contributes a lot to the pleasure I had to watch it after several decades. Awesome settings with desert and valley landscapes. One of the best of Alan Ladd.