How to Be Very, Very Popular

Betty Grable's farewell film turned out to be a third and final version of She Loves Me Not. As She Loves Me Not and True To The Army were done at Paramount, Twentieth Century Fox must have shelled out a lot of money for the rights. It was not money well spent.

Even though Bob Cummings was supposed to be a college student even the youthful looking Cummings wasn't that young to carry it off. And that was using the fact that he was a perpetual student in the place, paid for with Grandpa's trust fund. Tommy Noonan and Orson Bean weren't convincing as college kids either.

The same plot gimmick was used, nightclub dancer witnesses murder and flees the scene. This time however it was two girls Betty Grable and Sheree North, a pair of strippers in a clip joint who see one of their own murdered while doing her bumps and grinds. They have a front row seat for the crime, but leave real quick and go as far as their money takes them.

Which is a small college town where the guys all go to school. Noonan fancies himself a hypnotist, but has no success with any other subject other than North and that was by accident. Then North goes into a Marilyn Monroe imitation for the rest of the film, climaxed when she does a striptease at the graduation ceremonies making that pretty unforgettable.

Monroe turned this one down and I think wisely. Her next film was Bus Stop one of her immortal successes. Sheree North did much better work in the future, this was not a film she would have liked to be remembered for.

As for Grable, according to a recent biography she liked working with Bob Cummings whom she had worked with in one of her big successes Moon Over Miami at her height. But while Cummings, pun intended gives it the old college try, Betty looks just plain bored throughout. No wonder she left Hollywood and concentrated on stage, television, and the nightclubs the rest of her life.

Nunnally Johnson wrote and directed this and with him at the helm and the cast he assembled with people like Rhys Williams, Fred Clark, Charles Coburn, and Alice Pearce you would have thought something better would have come forth.

How To Be Very Very Popular wasn't with me.

This film is sadly embarrassing for many reasons, perhaps the most glaring, initially, is its complete disrespect and misuse of Betty Grable whose scenes really are few and far between. Both Grable and the terrific Sheree North are wearing raincoats for most of the film, the latter only coming to life (she is hypnotized for most of the 'epic') during one sex-sational dance number. Grable's legs are seen once or twice, but there is no song, no number for her to do...YET, amidst the rubble, Grable's growing craft as a comedienne are visible momentarily. The culprits in this disaster are the inept writers and, of all people, director Nunnally Johnson (didn't he know any better?). The dialog is a blithering mess... and the plot meanders across a landmine of sloppy character developments and plot machinations. Robert Cummings and Tommy Noonan are pretty awful in dreadfully written parts. Orson Bean and Alice Pearce occasionally show a bit of humor. Sheree North, a fine dancer and, later in her career, one of the most under-appreciated and excellent actresses ('No Down Payment' as an example) can merely show her adorable self. The plot plods along with no sense, and has an ending that is disgracefully sloppy for a professional unit. (Whatever plot came from Howard Lindsay's play is missing). Had Johnson tried an out-and-out farce, it might have been a little funny, because the cast understands comedy. But this entire 'romp' thumps down to a disastrous level. Pity the talented two blonde stars. One merit - you can see, briefly, the lovely Charlotte Austin who went on to a very slight film career.

Anemic non-musical remake of 1934's "She Loves Me Not" stars Betty Grable and Sheree North as "hoochie koochie" dancers in San Francisco who take it on the lam after witnessing a shooting at their dive in Chinatown; seeking refuge in a college fraternity house, North is inadvertently hypnotized by an amateur psychology major. Written by producer-director Nunnally Johnson, who based his screenplay on Benjamin Glazer's '34 version, which was itself an adaptation of both Ed Hope's book and Howard Lindsay's play, later reworked in 1942 as "True to the Army" (!). With such a lopsided pedigree, it isn't any wonder why the finished results are so tepid. Terrible acting, ugly décor, poor cinematography (from the usually-reliable Milton Krasner), and lunkhead attempts at 'modern' humor cause this Twentieth Century Fox dud to look like hand-me-down goods. It also served as Grable's final bow--some actors just know when it's time to get out (and one can hardly keep from laughing when chorine Betty is described as a dancer in her twenties!). Unrelievedly noisy and dull. * from ****

Unlike the others who have commented on this film, I really enjoyed it. It is on my personal top-10 list of comedies. I like the fact that the two female stars (Grable and North) do not spend the whole movie prancing around in their skimpy dancing costumes--this is a comedy, not soft-core porn! I especially enjoyed the performance by Mr Coburn, who played the president of the college. His scenes, especially the one where he all-but-ignores the beautiful girl (North) on his lap while he fondly recalls an amorous episode from his own student days, make the movie for me. I did not know anything (before reading it here) about the Marilyn Monroe connection to this film, but I am glad she did not appear in it, as I have always thought her over-rated, both as a beauty queen and as an actress. Miss North was far better for the part. It has been at least 10 years since I last saw this, but I still remember much of it, and would gladly watch it again.

"How to Be Very, Very Popular" was anything but upon its release, and has not gained any stature since. In fact, its reputation has actually grown worse. It's infamous as the picture that Marilyn Monroe refused to do, leading to her celebrated walk-out on Fox. Sheree North, a practically unknown dancer-starlet, was quickly put into the role, coiffed and made up to look almost exactly like MM. The film, needless to say, bombed, and Sheree--strong armed into being a virtual Monroe clone--bore the brunt of most of it. Betty Grable (MM's co-star from "How to Marry a Millionaire") took advantage of the film's lack of success and used it as her chance to retire from the grind. In retrospect, the film really isn't all that bad--although it's obvious why Monroe balked at playing the North role; it's little more than window-dressing. Actually, had North been given the role from the get-go, and not encouraged to look and sound EXACTLY like a carbon copy MM, the picture might've been pulled off as a cute, harmless little comedy. The film was clearly a step down for a superstar of Monroe's stature, but could've been a nice, showy stepping stone for a rising starlet. Grable is her usual warm, bright self, but she's getting a bit old to be playing scantily-clad chorines. Next to the very young North, especially, she looks decidedly matronly. North isn't given much to work with (again, it's hard to comment on a performance which was basically conceived as a blurred copy of an original), but she does get to do a splendid, wild, rock and roll dance to "Shake, Rattle & Roll." Sadly, the film's complete failure relegated the promising North to the back burner; and she had much more musical and dramatic talent than Jayne Mansfield, whom Fox began to build up instead. So, if "How to Be Very, Very Popular" should show up on television one afternoon, sit back and enjoy it. It may not be great cinema, but it's an underrated little slice of mindless entertainment.