Artistes et modèles

Though there is a storyline, of sorts, running through this feature, it's really a sort of loosely compèred (by Jack Benny) collection of theatrical presentations based around the woes of an advertising executive. "Mac" (that's Benny) needs to secure a lucrative contract from the faintly libertine millionaire "Townsend" (Richard Arlen) if he is to stop his business going kerplunk. That success will all depend on his finding the right "face" to front the campaign. He favours a professional, his client doesn't. Plan? Well the solution appears to be in the hands of Ida Lupino. She is professional model "Paula Sewell" who is going to orchestrate things so she bumps into "Townsend" as the exciting new amateur prospect "Paula Monterey". Now given the man hasn't met her before, he only has to be convinced that she is the woman for him, then he tells "Mac" who gives the job to a woman called "Paula" - who just happens to be his fiancée, anyway, and so gets the million dollar contract and all in everyone's garden is rosey! What chance? Well the story all treads fairly predictable lines from here on out, and if that were all then maybe it would have worked a bit more coherently. The problem is that the propensity of musical numbers appear to have little, if anything, to do with the story and for the most part aren't really very good. That said. I did quite enjoy Judy Canova's bubble bath serenade and, indeed, she does rather amiably chivvy things alongs when things get a bit slow with a few other numbers, one of which has the most obvious example of hosepipe rain I've ever seen. Louis Armstrong brings up the rear with the Howard Arlen and Ted Koehler song he shares with Martha Raye, and that saves the best til last. It's odd to consider that people would have gone to the cinema to see this rather than the theatre, because aside from that thinnest of plots - a theatre production is what this really is.

Fun collection of stars! Jack Benny stars (without "Rochesterrrrr") in a love quadrangle, and right up to the end, we're not sure just who will end up with whom. Benny is Brewster, who handles the advertising for Alan Townsend (Richard Arlen). The lovely and talented women involved are Paula (Ida Lupino) and Cynthia (Gail Patrick). They sure got their money's worth out of Louis Armstrong and Martha Raye... they do a medley of songs and dance that just goes on and on....Martha Raye in blackface, which so many movies thought they had to do to be hip at the time. Look for Donald Meek as the doctor (worked with WC Fields and all the others) and Hedda Hopper as the rich society dame. Probably the best part of all this is Judy Canova, who sings a fun, lively, saucy number WHILE taking bubble bath. Too bad they didn't put her in more films. Look for a bit with Rube Goldberg. There's a cute bit with violins and orchestra instruments that play themselves. In several scenes, the audio is a little off from the video. Also, the ending is a little abrupt, but all the loose ends are neatly tied up. Lots of fun subtle jokes where Benny lets the costar tell the joke. Ongoing gag with the telephone, but you'll have to watch to hear it. Nominated for an Oscar for Best Original Song "Whispers in the Dark".

During the the 1930s' each of the Studios carved out a niche that they were particularly good at. M.G.M. polished presentations and Musicals, Warner Brothers (WB) Gangsters, Bio-Pics and the Common Man, 20th Century Fox & RKO, Action and/or Sophistication. Even a middle tier studio, like Republic knew what it was best at, Serials & Westerns or Universal, the Monsters.

Paramount during this period seemed to be in a quandary. Only Cecil B. DeMille and Ernst Lubitsch seemed to know what they were doing, because they Produced and Directed their own films. Paramount would skip around, trailing after trends other studios initiated or did better. Even when they did get it right they seldom followed up on it. Their films were a collection of samples, much like the French Navy in the 19th Century.

ARTISTS & MODELS (1937) is a perfect example of this. Is it a comedy, a musical or both? Director Raoul Walsh seemed not to be able to make up his mind or just was not interested. The cast led by Jack Benny, Ida Lupino, Richard Arlen and Gail Patrick just meander around through the thinly contrived plot which is interrupted by some rather pedestrian musical numbers. If you are expecting the quality of 42nd STREET (1933) or ROSE-MARIE (1936) you had better look elsewhere. You know you are in trouble when one (1) of your production numbers is led by Judy Canova. The other, Martha Raye in 'Black-Face'! This trend would continue with it's sequel ARTISTS and MODELS ABROAD (1938) and THE BIG BROADCAST of 1938 (1938). They may have memorable songs and even competent dance numbers, but there is nothing to make them standout as extraordinary examples of their genre.

Jack Benny, Ida Lupino, Gail Patrick, Judy Canova and Ben Blue star in "Artists & Models," a 1937 film directed by Rapul Walsh. Benny plays Mac Brewster, the owner of an advertising agency who lands the Townsend Silver Account. Mac has a ball planned, the Artists and Models Ball, and the "Townsend girl," who is to be their model, will be queen of the ball.

Mac wants his girlfriend Paula (Lupino) to be the model, but Townsend (Richard Arlen) wants a society girl. Paula takes off for Miami, where Townsend is going, and poses as a society girl. Townsend offers her the job. Mac, meanwhile, has met a bona fide society girl, the beautiful Gail Patrick, who has approached him about helping with a charity. He shows up in Miami with her.

This movie is loaded with musical numbers that, in this writer's opinion, aren't great, with the exception of the last one, a number set in Harlem. That one, featuring Louis Armstrong, would have been better if they'd hired a black woman to sing the lead instead of putting Martha Raye in dark makeup. Ben Blue and Judy Canova are a little bit over the top, and those numbers seem very dated today.

Ida Lupino looks beautiful and always turned in a good performance. When one sees her here as an ingénue, it's easy to appreciate her many accomplishments playing tough-gal roles and her work as a director. Benny is funny, but frankly, he doesn't have great material to work with. Gail Patrick, with her beautiful looks and voice, is her usual classy self. Cecil Cunningham, as Mac's secretary, is a standout with her dry wit.

All in all, not fabulous. I usually don't think of Raoul Walsh and musicals in the same thought process for a reason.

Jack Benny stars as the owner of a bankrupt as agency. He can save his company by landing the $1 million Townsend Silver account. He convinces the company's owner, playboy Richard Arlen, that the secret to success is finding the Townsend Girl and getting her to be the queen of the annual Artists & Models Ball. Arlen agrees, but the catch is that he does not want the Townsend Girl to be a professional model. He wants a society girl. Young model Ida Lupino overhears and travels to Florida to pose as a society girl and land the Townsend Girl job. This film's split down the middle ... half screwball comedy, half musical. The comedy elements work well, the musical elements are terribly creaky.