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It's Love Again

  • 1936
  • 1h 23m
IMDb RATING
6.4/10
360
YOUR RATING
It's Love Again (1936)
ComedyMusical

Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a mys... Read allElaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a mysterious Englishwoman who spends her days hunting tigers in India, jumping out of airplanes... Read allElaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a mysterious Englishwoman who spends her days hunting tigers in India, jumping out of airplanes, and generally driving men mad with her beauty. Since no one in London has ever seen Mrs.... Read all

  • Director
    • Victor Saville
  • Writers
    • Marion Dix
    • Austin Melford
    • Lesser Samuels
  • Stars
    • Jessie Matthews
    • Robert Young
    • Sonnie Hale
  • See production info at IMDbPro
  • IMDb RATING
    6.4/10
    360
    YOUR RATING
    • Director
      • Victor Saville
    • Writers
      • Marion Dix
      • Austin Melford
      • Lesser Samuels
    • Stars
      • Jessie Matthews
      • Robert Young
      • Sonnie Hale
    • 19User reviews
    • 3Critic reviews
  • See production info at IMDbPro
  • See production info at IMDbPro
  • Photos25

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    Top cast18

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    Jessie Matthews
    Jessie Matthews
    • Elaine
    Robert Young
    Robert Young
    • Peter
    Sonnie Hale
    Sonnie Hale
    • Freddy
    Ernest Milton
    Ernest Milton
    • Raymond
    Robb Wilton
    • Boys
    Sara Allgood
    Sara Allgood
    • Mrs. Hopkins
    Warren Jenkins
    Warren Jenkins
    • Woolf
    David Horne
    David Horne
    • Durland
    Athene Seyler
    Athene Seyler
    • Mrs. Durland
    Glennis Lorimer
    • Montague's typist
    Robert Hale
    • Col. Egerton
    Cyril Raymond
    Cyril Raymond
    • Montague
    Anthony Holles
    • Headwaiter
    • (uncredited)
    Louis Levy
    • Orchestra Conductor
    • (uncredited)
    Graham Moffatt
    • Call boy
    • (uncredited)
    Terry-Thomas
    Terry-Thomas
    • Dancer (Extra)
    • (uncredited)
    Jack Vyvyan
    • Ticket Collector
    • (uncredited)
    Cyril Wells
    • Matthews' dance partner
    • (uncredited)
    • Director
      • Victor Saville
    • Writers
      • Marion Dix
      • Austin Melford
      • Lesser Samuels
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews19

    6.4360
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    Featured reviews

    9spj-4

    light & enjoyable musical

    I've seen a few Jessie Matthews' musicals on late-night TV & they are all enjoyable. I regard her as an underrated talent from her era as I hadn't heard of her until the last few years. She has an effervescence & innocence about her that is ideally suited to such light & breezy productions & her almost accidental forays into fame & fortune.

    "It's Love Again" is my personal favourite as the songs in it are mostly very appealing. It also gains from having a youthful Robert Young as a leading man & the settings for the musical numbers are impressive. This is much better than a typical time-filler of a late-night movie!
    MGS

    Excellent movie.

    Very fresh, even tho' made over 50 yrs ago.
    7ksf-2

    when newspapers were all the rage

    British actress Jessie Matthews is "Elaine", trying to break into show biz. Meanwhile, the dashing Robert Young is Pete Carlton, who starts making things up for the newspaper ratings. he invents a foreign, famous, talented entertainer who wows every audience. when these two stories collide, wacky things start to happen. It's pretty good, although I could have done with less singing and tap dancing. the rumba about 33 minutes in had a fun syncopation going on... that was good stuff! and the usual amount of silliness and chasing around the mulberry bush, as grandma used to say. Young had worked with so many greats in the 1930s, 1940s, and of course, was Marcus Welby, MD. Co-stars Sonnie Hale, who was actually married to the star Jessie Matthews from 1931 to 1944. sadly, Hale died young in his 50s. Directed by Victor Saville... had started in the silents, and moved into talkies. he and Jessie Matthews worked together on six films. Story by Marion Dix, who had also worked on "Down to their Last Yacht", another fun comedy/adventure. it's all a bit of fun. even with all the tap dancing. and the sound and picture quality are in remarkably good shape, considering its almost 90 years old at this point.
    10stephander

    Delightful British musical

    The name Jessie Matthews may not meant a great deal to current film goers, even to those who like old movies, but she was England's biggest musical star of the 1930's. She was a great dancer, a fine singer, a wonderful actress and scintillating personality. (Only personal troubles and changing tastes ushered in by the war prevented her from having a longer career.) It's Love Again, at a mid-point in her film career, provided her most memorable vehicle, except perhaps for the earlier film Evergreen, in which she established her screen persona as an aspiring musical star who resorts to some sort of trickery to achieve stardom. In this film she tries to get publicity for herself by impersonating a mysterious Indian woman who is actually a concoction of her society columnist boy-friend, played, surprisingly, by an engaging Robert Young. Also in the cast is her then-husband comedian Sonny Hale as well as his father Robert, and well-known character actress Athene Seyler. It's a peppy and thoroughly entertaining film. There is comedy, romance, good songs and musical numbers --- and Jessie wears some exotic and quite sexy costumes. All in all, though not for everyone's taste, it is a delight and quite different from --- and in many ways better than --- the musical films Hollywood had to offer at the time. And the talented Miss Matthews, with her bright eyes, toothy smile, enthusiasm, eccentricity, and Mayfair accent, is worth a look for those not familiar with her.
    7HotToastyRag

    Jessie Matthews is so cute!

    Calling all Jessie Matthews fans! If you don't know who she is, check out either It's Love Again or There Goes the Bride. She's absolutely adorable, like a 1930s version of Olivia Colman, and she sings and dances, too!

    In this movie, Jessie tries and fails to make it as a chorus girl. Robert Young is a newspaper man in a rut, and to spice up his column, he invents a society dame named Mrs. Smythe-Smythe who's the toast of every nightclub and restaurant. Jessie seizes the opportunity and pretends to be Mrs. Smythe-Smythe. The premise sounds cute, but the actual plot isn't the best part of the story. Sure, you'll get to see a pre-How Green was My Valley Sara Allgood as Jessie's warm-hearted, Irish maid, and there are a few tricks to get away with the mistaken identity that will arouse a chuckle, but the best parts of this movie are the musical numbers.

    Jessie Matthews gets to show off all her adorable talents, including a hilarious and seductive rumba, a solo tap dance in an extremely skimpy costume that could be argued is little more than a glorified fig leaf, and a performance in a skintight sequined bodysuit. She's very talented, and it's no wonder she was one of Britain's most delightful entertainers in the 1930s. As a bonus, you'll get to see, very briefly, Robert Young tap dancing, and you'll get to hear him singing a chorus of the title song alongside Jessie! He never gets to show off his musical talents, and since this movie came out the same year as Stowaway, it's a real treat to see them. Jessie is the star of the show, though, and she's just delightful.

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    Storyline

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    Did you know

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    • Trivia
      Gaumont British, capitalising on the success of Toujours vingt ans (1934), issued double-sided lobby cards advertising further Jessie Matthews vehicles - First a Girl (1935) and "Modern Masquerade" - on the same card, with the latter eventually released as It's Love Again.
    • Quotes

      Peter: Boys, were you ever in love?

      Boys: Once, sir, but nothing came of it. I wasn't firm enough.

    • Connections
      Edited into Heroes of Comedy: Terry-Thomas (1995)
    • Soundtracks
      It's Love Again
      (uncredited)

      Written by Sam Coslow

      Performed by Jessie Matthews

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    Details

    Edit
    • Release date
      • November 12, 1936 (United Kingdom)
    • Country of origin
      • United Kingdom
    • Language
      • English
    • Also known as
      • Modern Masquerade
    • Filming locations
      • Gainsborough Studios, Shepherd's Bush, London, England, UK(Studio)
    • Production company
      • Gaumont British Picture Corporation
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      1 hour 23 minutes
    • Color
      • Black and White
    • Aspect ratio
      • 1.37 : 1

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