La Cucaracha

This famous experimental short apparently was the first 20 minute film released in full three strip Technicolor in August 1934. However there are two other shorts possibly filmed earlier but released a month later which are equally gorgeous: GOOD MORNING EVE and SERVICE WITH A SMILE both made for Warner Bros Vitaphone. The notion that these other two were filmed earlier can be confirmed by the fact that they are Hayes code risqué whereas LA CUCARACHA made for Pioneer Pictures at RKO is a lot more tame, even though it got into cinemas a bit ahead. LA CUCARACHA is the least bouncy of the three but has a Technicolor image dripping with oil-painting richness. It is very much like DUEL IN THE SUN made in 1946. LA CUCARACHA is completely Mexican-Spanish and as a breathtaking visual depiction of a Cantina dinner/dance it makes for truly beautiful viewing. It clearly was also made to test the thoroughness of the Technicolor palette in preparation for the full length feature BECKY SHARP produced at RKO few months later. The WB pair are more fun to watch because of their snazzy vaudeville style and art deco madness. LA CUCARACHA is more serious in tone but ha equally astounding use of color. If you can see all three shorts in quick succession and in excellent DVD clarity you will quickly become a dedicated fan of 30s Technicolor. Each are a revelation. This one has studio lit greens and orange hues in a Spanish style that will have you gasping out loud.

If Technicolor was ever going to be used to good effect early on, then this scenario would seem to have been a good choice. The story is all largely predicable as impresario "Sr. Martinez" (Paul Porcasi) arrives at a café for a nice supper and to watch a dancer he hopes to sign up. The resident singer "Chaquita" (Steffi Duna) overhears his plans and sees an opportunity for stardom herself. That tees us up for some flamboyant Spanish dancing from "Pancho" (Don Alvarado) and a fine rendition of the old folk song "La Cucaracha" from Miss Duna. We get the impression that dancer and singer are a bit hung up on each other, and that "Martinez" is heading for a fall, but none of that really matters here as the whole thing is really about showing us just how bright and vital the colours and costumes are when lit properly and the dancing creatively choreographed.

Pioneer Pictures followed Warner Brothers July 1934 color short "Service With A Smile" with its own Technicolor short film a month later in August 31, 1934's "La Cucaracha." The small Pioneer studio, affiliated with RKO, was formed to produce color movies. Two Whitney-family members, large stockholders in Technicolor, believed in the company's technology. At first having ambitions to produce the first color feature film using the new process, the Whitneys, along with Merian C. Cooper ("King Kong") as the studio's vice president of production, opted for the shorter musical. In "La Cucaracha," Steffi Duma stars as a jealous singer who hears a famous theatre owner is looking to audition her dancer boyfriend in a Mexican cafe. Her attempts to derail his chances are an excuse to display Technicolor's vibrant colors to the viewing public.

"La Cucaracha" gained fame as the Academy Award winner as the Best Short Subject in a Comedy. Its success at the box office spurred interest towards financing expensive feature films. Pilgrim had spent $65,000 on the 20-minute color short, far more than the normal $15,000 black and white movie at the time.

Well worth finding a copy; the first live-action 3-strip Technicolor film is very pretty to watch (note in particular the beautiful blues in some of the costumes), is well-timed, and has a funny set piece in which the pompous theatre owner gets a well-deserved commupance from the fiery lady. The only problem is that the sound quality of the Roan DVD, which I have, was not very good, and made it very difficult to understand some of the dialogue. I probably would have given this a higher rating than the 7 I gave it, if the sound quality had been better. All the same, I recommend it.

... even if the film is rather pointless. Made by RKO to show off the sumptuous three-strip Technicolor process for the first time (after several two-strip bits and full-length features had been made through the period of 1929-1933), La Cucaracha is very thin on story - it is mostly set in a bar with dancing, singing (the title song, obviously), and a bit of fighting.

The sound quality wasn't brilliant but the visual quality can't be faulted. This movie is on DVD as an extra to RKO's Dixiana (itself boasting beautiful two-strip colour in the final sequences) but is really on worth a look for historical interest.